What tools and platforms do you use for funnel management?
Webflow for sites where it suits, Google Ads and Meta for paid, Google Tag Manager, Stape and GA4 for tracking, Looker Studio for reports, and a CRM or email tool that fits your business, including our own CRM built on Twenty. n8n joins them up. The mix depends on what you sell.
By job
- Website and landing pages: Webflow, or another platform where it suits the site.
- Paid ads: Google Ads and Meta.
- Tracking: Google Tag Manager, Stape and GA4.
- Reporting: Looker Studio, with BigQuery behind it where we need the raw data.
- Follow-up: a CRM such as HubSpot or our own, built on Twenty, and Klaviyo for online shops.
- Joining it up: n8n.
How we choose
We pick what fits your business, not what we'd like to sell. Where you already pay for a tool, we work in your account. See funnel management.
The tools in this answer
WebflowWe're a Webflow Certified Partner. Your team can edit the pages without a developer, and the tracking and forms are wired in before launch.Tech
KlaviyoEmail and SMS for online shops. It knows what each shopper browsed, left in their basket and bought, so the right email goes out on its own. It's the one we'd pick for a shop.CRM
GA4Counts sessions and events. We check it against the raw data before we report from it.Reporting
Also worth asking
Other answers about the same tools.
What is technical and tracking infrastructure?
It's the set-up that counts what happens on your site and sends it where it needs to go: tracking tags, analytics, ad-platform conversions, your CRM connection and cookie consent, plus the hosting and security around your website.
How do you set up website analytics and tracking?
We agree with you what counts as a conversion, then set up Google Tag Manager and GA4, plus server-side tracking through Stape for sites that spend on ads. Before we hand over, we check the data is actually arriving.
What is CRM and lead flow management?
A CRM is where your contacts and deals live. Lead flow is how an enquiry gets there: the form, the tracking behind it and the follow-up. We connect them so each lead arrives with its source attached.
Why is tracking important for my marketing?
Without it you're guessing which ads, pages and emails bring customers. Ad platforms also bid on what you tell them, so missing or wrong conversions mean they find the wrong people.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.