How do you support ongoing optimisation and maintenance?
Once your ads, tracking, website and reports are live, we look after them: we check the numbers against the raw data, fix what slips, and pick the biggest improvement to make next. Each report ends with a decision to push, fix or stop.
What a regular check covers
We look at your ads, site and CRM together, then fix the biggest problem first. That could be a test, a creative refresh, a landing page change or a tracking repair. Reports are in a Looker Studio dashboard you can open any time, and each one ends with a decision: push, fix or stop.
Checking the data, not just the settings
Some tracking failures don't raise an error. A GA4 export to BigQuery can stop and nothing tells you, so we check the date of the newest table before we trust a report. After any change to Google Tag Manager goes live, we compare GA4 page views per hour with the same hour the day before. If they've dropped, we look at what we changed.
The website
On Webflow there's no server or plugin to keep up to date, so upkeep is content changes, DNS and Cloudflare settings, form spam checks, and testing that tracking and forms still work after a change.
How it runs
You get regular reports and scheduled calls, with a chat channel for anything urgent. We agree the fee model before we start.
Also worth asking
Other answers about the same tools.
What is technical and tracking infrastructure?
It's the set-up that counts what happens on your site and sends it where it needs to go: tracking tags, analytics, ad-platform conversions, your CRM connection and cookie consent, plus the hosting and security around your website.
How do you set up website analytics and tracking?
We agree with you what counts as a conversion, then set up Google Tag Manager and GA4, plus server-side tracking through Stape for sites that spend on ads. Before we hand over, we check the data is actually arriving.
Why is tracking important for my marketing?
Without it you're guessing which ads, pages and emails bring customers. Ad platforms also bid on what you tell them, so missing or wrong conversions mean they find the wrong people.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
What’s included in your performance reporting?
Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.