Technical & Tracking Infrastructure - Data. Done. Right.

Sophisticated setups for data, security, and automation. Data is a commodity now - ensure yours and your customers data is safe.

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Empowering
Businesses:

Deliverables

What makes up this service
Compliance & Cookie Consent Management

Implementation of cookie consent management platforms to address compliance needs.

Website Security & Performance

Cloudflare setup for enhanced website security (SSL, DDoS protection), speed, and reliability.

Advertising Platform Integration

Integrating websites with advertising platforms such as Google Ads, Meta, and LinkedIn to enable conversion tracking and build retargeting audiences.

Advanced Server-Side Website Tracking

Implementation of enterprise-grade, server-side tracking to ensure accurate data attribution by bypassing ad blockers and browser limitations. This includes setting up Google Tag Manager, Google Analytics, Meta Pixel, and LinkedIn Pixel.

Sophisticated Technical Implementation

A core offering is the implementation of sophisticated technical setups to enable robust data collection, security, and marketing automation.

Technical

Our Services

Why Technical & Tracking Matters

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Ever feel like your marketing isn't connected to your business? With the right technical setup, you’ll see every click, lead, and sale - andknowwhere itcomes from. We build robust, secure, and compliant infrastructures that let you track and automate with confidence.

Our Approach

  1. Advanced Website Tracking: Server-side tracking, Google Tag Manager, Google Analytics, Meta Pixel, LinkedIn Pixel - whatever it is, we’ll set it up (and explain it in plain English).
  2. CRM & Lead Flow Management: Seamless integrations with HubSpot, ActiveCampaign, Mailchimp, and more. Leads flow where nothing falls through the cracks.
  3. Ad Platform Integration: Get your conersions tracked and retargeting audiences built the right way on Google Ads, Meta, and LinkedIn.
  4. Security & Performance: Cloudflare for speed, SSL, DDoS protection, and peace of mind. It's the best, you should use it.
  5. Compliance Management: Make sure you stay on the right side of the law (and your customer) with best practice Cookie Consent Platforms and GDPR.

How We Work

  1. Audit: We review your current setup and spot the gaps.
  2. Implement: We build and configure everything, from tracking to compliance.
  3. Optimise: Ongoing support to keep your data clean and your systems humming.
Ready to get started?

Reach out to us today and let's discover how we can help you.

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Frequently Asked Questions

Wondering about tracking, compliance, or integrations? Fire away.

What is technical and tracking infrastructure?
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Technical and tracking infrastructure refers to the systems and tools that collect, process, and secure your marketing and customer data. This includes website analytics, CRM integrations, ad platform tracking, and your website. A strong infrastructure ensures you have accurate data for decision-making and that your customers’ information is protected.

Why is tracking important for my marketing?
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Tracking lets you see where your leads and sales are coming from, which campaigns are working, and where to invest your budget. Without proper tracking, you’re flying blind. We set up advanced tracking so you can make data-driven decisions and maximise your ROI.

How do you set up website analytics and tracking?
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We use tools like Google Analytics, Tag Manager, and server-side tracking to collect accurate data. Our team configures these tools to track key actions like form submissions, purchases, and page views. This provides you with a complete picture of your customers andwebsitesuers behaviour.

What is CRM and lead flow management?
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CRM and lead flow management is about ensuring every lead is captured, tracked, and nurtured through your sales process. We integrate your website, CRM, and marketing tools so leads never fall through the cracks and your sales team always has the information they need.
How do you ensure data security and compliance?
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We implement best-in-class security measures inclduing SSL, DDoS protection, and GDPR-compliant consent management. We regularly audit your systems and keep everything up to date, so your data and your customers’ privacy are always protected.

What is ad platform integration and why does it matter?
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Ad platform integration means connecting your website and CRM with platforms like Google Ads, Meta, and LinkedIn. This allows for accurate conversion tracking, retargeting, and audience building. It’s essential for maximising the effectiveness of your paid campaigns.
How do you handle compliance management for my website?
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We can work with your current cookie consent platform or recommend one that we've tried and tested. We ensure the right cookies are triggered at the right time and that your privacy policies and website meet and exceed GDPR and other legal requirements. Our team stays up to date with regulations, so you don’t have to worry about compliance issues.

How do you support ongoing optimisation and maintenance?
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We provide ongoing support to keep your systems running smoothly, monitor for issues, and make improvements as your business grows. This includes regular audits, updates, and proactive recommendations to ensure your infrastructure always supports your marketing goals.

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