Technical & Tracking Infrastructure - Data. Done. Right.

Sophisticated setups for data, security, and automation. Data is a commodity now - ensure yours and your customers data is safe.

Empowering
Businesses:

Deliverables

What makes up this service

Compliance & Cookie Consent Management

Implementation of cookie consent management platforms to address compliance needs.

Website Security & Performance

Cloudflare setup for enhanced website security (SSL, DDoS protection), speed, and reliability.

Advertising Platform Integration

Integrating websites with advertising platforms such as Google Ads, Meta, and LinkedIn to enable conversion tracking and build retargeting audiences.

Advanced Server-Side Website Tracking

Implementation of enterprise-grade, server-side tracking to ensure accurate data attribution by bypassing ad blockers and browser limitations. This includes setting up Google Tag Manager, Google Analytics, Meta Pixel, and LinkedIn Pixel.

Sophisticated Technical Implementation

A core offering is the implementation of sophisticated technical setups to enable robust data collection, security, and marketing automation.

Technical

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Our Services

Why Technical & Tracking Matters

Ever feel like your marketing isn't connected to your business? With the right technical setup, you’ll see every click, lead, and sale - andknow where it comes from. We build robust, secure, and compliant infrastructures that let you track and automate with confidence.

Our Approach

Advanced Website Tracking: Server-side tracking, Google Tag Manager, Google Analytics, Stape, Meta Pixel, LinkedIn Pixel - we have a great MarTech stack, we’ll set it up (and explain it in plain English).
CRM & Lead Flow Management: Seamless integrations with HubSpot, ActiveCampaign, Mailchimp, and more. Leads flow where nothing falls through the cracks.
Ad Platform Integration: Get your conersions tracked and retargeting audiences built the right way on Google Ads, Meta, and LinkedIn.
Security & Performance: Cloudflare for speed, SSL, DDoS protection, and peace of mind. It's the best, you should use it.
Compliance Management: Make sure you stay on the right side of the law (and your customer) with best practice Cookie Consent Platforms and GDPR.

How We Work

Audit: We review your current setup and spot the gaps.
Implement: We build and configure everything, from tracking to compliance.
Optimise: Ongoing support to keep your data clean and your systems humming.

Ready to get started?

Reach out to us today and let's discover how we can help you.

Other Services

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Our Services

Strategy & Consulting

Big-picture thinking, sharp analysis, and a dash of confidence. Your business, but more tech (and smarter). We'll boost your ROI and ROAS.

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Our Services

Website Design & Development

Modern, scalable, and conversion-focused websites. They're built for growth and to look great.

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Our Services

Strategic content and SEO to boost your Google rankings and build real authority.

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Our Services

CRM Management & Email

Seamless CRM integration and email journeys that turn leads into loyal customers.

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Our Services

Management, Support & Reporting

Make sure your marketing doesn't stand still.

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Our Services

End-to-end paid campaigns that drive traffic, convert leads, and make your ad budget work harder. Watch as your ROAS grows.

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Our Services

Funnel Management

Don't let your leads fall through the gapa. Complete funnel construction, design, and optimisation.

Linked Tools

Google Analytics 4 (GA4)

Stape

Google Tag Manager (GTM)

Linked Case Studies

Comprehensive hearing aid landing page system

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October 28, 2025

Hear Me London: Complete Digital Transformation

End-to-end audiology practice digitalisation delivering custom booking system, paid advertising campaigns, and comprehensive tracking infrastructure

The Therapy Lounge homepage

Strategic ad creation and ideation process

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November 10, 2025

The Therapy Lounge: Profitable Lead Generation

Delivering 3x ROAS through strategic Google Ads management and complex Meta retargeting funnels with custom therapy ad workarounds

Enhanced brand credibility and professional appearance

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October 28, 2025

Sector7 Website Redesign & Rebranding

Complete digital transformation delivering 58% increase in organic traffic through strategic website redesign and modern UX implementation

Frequently Asked Questions

Wondering about tracking, compliance, or integrations? Fire away.

How do you build and launch a marketing funnel?

We start by mapping your customer journey and identifying every touchpoint. Then, we design and build each stage of the funnel, from landing pages to email sequences. Once built, we launch the funnel, monitor performance, and make adjustments to maximise conversions. Our process is collaborative, transparent, and tailored to your business goals.

What tools and platforms do you use for funnel management?

We use a range of industry-leading tools, including website builders (like Webflow), CRM systems, email marketing platforms, analytics suites, and ad managers. The exact stack depends on your needs, but we always choose solutions that integrate seamlessly and scale with your business.

How do I know if my business needs a CRM system?

If you’re struggling to keep track of leads, missing follow-ups, or using spreadsheets to manage customer data, it’s time for a CRM. Even small businesses benefit from a CRM system, as it streamlines communication, improves sales processes, and provides valuable insights. We’ll help you choose and implement the right CRM for your needs.

How do you set up and customise a CRM for my business?

We start by understanding your sales process, customer journey, and business goals. Then, we configure the CRM to match your workflow, set up automations, and integrate it with your website and marketing tools. Every business (in our opinion) needs a source of truth and we think your CRM should be yours.

Training and support are included, so your team can hit the ground running.

How do you ensure data security and compliance in CRM management?

We use secure, GDPR-compliant CRM platforms and implement best practices for data protection. This includes access controls, encryption, and regular audits. We also help you set up consent management and privacy policies, so your business stays compliant and your customers’ data is safe.

What CRM platforms do you recommend and why?

We work with leading CRM platforms like HubSpot, Salesforce, Klaviyo, and ActiveCampaign. The best choice depends on your business size, goals, and budget. We’ll recommend the platform that integrates seamlessly with your existing tools and supports your growth.

It's vital that the forms you use are flexible and that data can pass seamlessly between forms and your CRM, if that works, then we can tell you exactly where you leads have come from.

How do you keep my website secure and up to date?

We handle all website maintenance, including security updates, backups, and performance monitoring. We proactively addresses issues before they become problems, so your site stays online at all times. Ignore the tech, we got it.

What is technical and tracking infrastructure?

Technical and tracking infrastructure refers to the systems and tools that collect, process, and secure your marketing and customer data. This includes website analytics, CRM integrations, ad platform tracking, and your website. A strong infrastructure ensures you have accurate data for decision-making and that your customers’ information is protected.

Why is tracking important for my marketing?

Tracking lets you see where your leads and sales are coming from, which campaigns are working, and where to invest your budget. Without proper tracking, you’re flying blind. We set up advanced tracking so you can make data-driven decisions and maximise your ROI.

How do you set up website analytics and tracking?

We use tools like Google Analytics, Tag Manager, and server-side tracking to collect accurate data. Our team configures these tools to track key actions like form submissions, purchases, and page views. This provides you with a complete picture of your customers andwebsitesuers behaviour.

Let's talk about your next project