What are the best practices for Klaviyo email deliverability?
Set up your sending domain properly, send to people who want your emails, and stop sending to people who've gone quiet. Do those three and you avoid many common deliverability problems.
Set up the basics
- Authenticate your sending domain (SPF, DKIM and DMARC), so mailbox providers can see the email's really from you.
- Use a proper unsubscribe link in every marketing email.
- Send from your own domain, not a shared one.
Keep the list healthy
- Only email people who signed up.
- Stop sending to people who haven't opened for a long time.
- Remove addresses that bounce.
Watch the numbers
Keep an eye on bounces, spam complaints and opens. If complaints creep up, send less and send to fewer, more engaged people. Mailbox providers' rules change, so check Klaviyo's current guidance too.
Also worth asking
Other answers about the same tools.
What is CRM and lead flow management?
A CRM is where your contacts and deals live. Lead flow is how an enquiry gets there: the form, the tracking behind it and the follow-up. We connect them so each lead arrives with its source attached.
How do you ensure continuous optimisation of my marketing?
We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.
What is a marketing funnel and why does it matter?
A marketing funnel is the route someone takes from first seeing you to becoming a customer: an ad, a landing page, an enquiry, a follow-up, a sale. It matters because you can only fix where people drop out if you can see each step.
What are the key stages of a successful marketing funnel?
A funnel runs from someone first hearing about you, to them getting in touch, to them becoming a customer. We map each step, find where people can drop out, and build the ads, landing pages, tracking and follow-up as one route, so spend goes where it pays back.
How do you migrate from other email platforms to Klaviyo?
The usual steps are: export your lists with their consent status, connect your shop, authenticate your sending domain, rebuild your most important flows first, then switch over. The flows are the part that takes time.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.