How do I know if my business needs funnel management?
If enquiries come in but too few turn into customers, or you can't say where people drop out, funnel management is worth a look. We look at the whole path, from the ad to the follow-up, and fix the weakest step first.
Signs you could use it
- Enquiries arrive, but not many become customers.
- You can't say which ads or pages bring the good ones.
- Every visitor lands on the same page, whatever they came for.
- Enquiries sit unanswered for days, or get lost between the form and the CRM.
Some sites speak to everyone the same way, though visitors come for different reasons.
What we check first
A drop in leads can start in the ads, the page or the follow-up, so we look at all three together. We check what the ads promise, what the page says, whether the form works, and what happens to the lead afterwards. Tracking comes into it too, because without it you're guessing which of those is the problem.
When it's too early
Funnel management tunes what's already there. If hardly anyone is finding you yet, the first job is getting people to the site. See funnel management for what the service covers.
The tools in this answer
WebflowWe're a Webflow Certified Partner. Your team can edit the pages without a developer, and the tracking and forms are wired in before launch.Tech
GA4Counts sessions and events. We check it against the raw data before we report from it.Reporting
KlaviyoEmail and SMS for online shops. It knows what each shopper browsed, left in their basket and bought, so the right email goes out on its own. It's the one we'd pick for a shop.CRM
Also worth asking
Other answers about the same tools.
What is technical and tracking infrastructure?
It's the set-up that counts what happens on your site and sends it where it needs to go: tracking tags, analytics, ad-platform conversions, your CRM connection and cookie consent, plus the hosting and security around your website.
How do you set up website analytics and tracking?
We agree with you what counts as a conversion, then set up Google Tag Manager and GA4, plus server-side tracking through Stape for sites that spend on ads. Before we hand over, we check the data is actually arriving.
What is CRM and lead flow management?
A CRM is where your contacts and deals live. Lead flow is how an enquiry gets there: the form, the tracking behind it and the follow-up. We connect them so each lead arrives with its source attached.
Why is tracking important for my marketing?
Without it you're guessing which ads, pages and emails bring customers. Ad platforms also bid on what you tell them, so missing or wrong conversions mean they find the wrong people.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.