How does Klaviyo pricing work and what should you budget?
Klaviyo's priced by how many active profiles you have and how much you send. There's a free plan for up to 250 active profiles and 500 emails a month. Check Klaviyo's pricing page for current limits. Past that you move to a paid plan, and the cost climbs as your list and sending grow.
What you pay for
Klaviyo prices each plan on two things: the number of active profiles (people you can send marketing to) and how much you send. The free plan covers up to 250 active profiles and 500 emails a month. SMS is billed separately, from credits.
What to budget for
- Your list size. Cost goes up as active profiles do, so it's worth keeping the list clean.
- How often you send. More flows and campaigns means more sends.
- SMS. If you'll text customers, budget for it on top.
- Setup time. The first flows (welcome, abandoned basket, post-purchase) take more effort than the monthly bill.
Check the current prices
Klaviyo changes its prices, so we don't quote them. Its pricing page has a calculator, and we're happy to run the numbers with you for your list size. If you're a small business without a shop, a general email tool can work out cheaper.
Also worth asking
Other answers about the same tools.
What is CRM and lead flow management?
A CRM is where your contacts and deals live. Lead flow is how an enquiry gets there: the form, the tracking behind it and the follow-up. We connect them so each lead arrives with its source attached.
How do you ensure continuous optimisation of my marketing?
We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.
What is a marketing funnel and why does it matter?
A marketing funnel is the route someone takes from first seeing you to becoming a customer: an ad, a landing page, an enquiry, a follow-up, a sale. It matters because you can only fix where people drop out if you can see each step.
What are the key stages of a successful marketing funnel?
A funnel runs from someone first hearing about you, to them getting in touch, to them becoming a customer. We map each step, find where people can drop out, and build the ads, landing pages, tracking and follow-up as one route, so spend goes where it pays back.
How do you migrate from other email platforms to Klaviyo?
The usual steps are: export your lists with their consent status, connect your shop, authenticate your sending domain, rebuild your most important flows first, then switch over. The flows are the part that takes time.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.