How do you create effective GA4 custom reports and dashboards?
We build them in Looker Studio , starting with the question the business asked: what did we spend, what did it bring in, what should we change. The report reads the same data we check against, which can include the raw BigQuery export, and we leave out charts that answer nothing. Our ongoing management service includes these reports.
Start with the question
What did we spend, what did it bring in, what should we change next. A report that answers none of those gets cut.
Build on data we can check
We build the report in Looker Studio, which reads GA4, Google Ads, BigQuery and Google Sheets. The page says where each figure comes from, so a number can be traced to a source. The data refreshes on a schedule, so the reports suit regular reviews rather than minute-by-minute checks.
Our ongoing management service includes these reports.
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Other answers about the same tools.
What is technical and tracking infrastructure?
It's the set-up that counts what happens on your site and sends it where it needs to go: tracking tags, analytics, ad-platform conversions, your CRM connection and cookie consent, plus the hosting and security around your website.
How do you set up website analytics and tracking?
We agree with you what counts as a conversion, then set up Google Tag Manager and GA4, plus server-side tracking through Stape for sites that spend on ads. Before we hand over, we check the data is actually arriving.
Why is tracking important for my marketing?
Without it you're guessing which ads, pages and emails bring customers. Ad platforms also bid on what you tell them, so missing or wrong conversions mean they find the wrong people.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
What’s included in your performance reporting?
Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.