Google Tag Manager (GTM)

Tracking lets you see where your leads and sales are coming from, which campaigns are working, and where to invest your budget. Without proper tracking, you’re flying blind. We set up advanced tracking so you can make data-driven decisions and maximise your ROI.

GTM simplifies conversion tracking setup by providing templates and triggers that make it easy to track key business actions across multiple marketing platforms simultaneously.

Our technical tracking service includes comprehensive conversion tracking setup that connects GTM with GA4 and advertising platforms for complete measurement.

Effective Stape troubleshooting requires systematic monitoring of server performance, data flow, and integration accuracy to maintain reliable marketing measurement.

Troubleshooting best practices include:

• Monitor server performance and response times regularly
• Validate data accuracy across all connected platforms
• Check server-side GTM container configuration and triggers
• Review logs for errors and data processing issues
• Test tracking across different devices and scenarios
• Optimize server resources and scaling for traffic patterns

Our ongoing management service includes comprehensive Stape monitoring and optimization to ensure your server-side tracking remains accurate and cost-effective as your business grows.

Stape significantly improves data accuracy by processing tracking data on secure servers, eliminating common issues that cause data loss in browser-based tracking.

Data accuracy improvements include:

• Bypasses ad blockers that block up to 30% of tracking scripts
• Eliminates browser restrictions and privacy settings interference
• Reduces data loss from slow network connections or page abandonment
• Provides consistent tracking across different devices and browsers
• Enables data enrichment and validation before sending to platforms
• Maintains tracking continuity during browser updates and changes

We implement Stape alongside Google Tag Manager and GA4 to create comprehensive measurement systems that deliver reliable marketing data.

GTM performance optimisation ensures tracking doesn't negatively impact user experience while maintaining comprehensive data collection through minimising tags, using built-in templates, asynchronous loading, and regular cleanup of unused elements.

Essential GTM tags provide comprehensive tracking coverage across all major marketing channels, ensuring accurate data collection for optimisation and attribution analysis.

Critical marketing tags include:

• Google Analytics 4 for website behaviour and conversion tracking
• Google Ads conversion tracking for PPC campaign optimisation
• Facebook Pixel for social media advertising measurement
• LinkedIn Insight Tag for B2B campaign tracking
• Custom HTML tags for specialised tracking requirements
• Data Layer variables for advanced event tracking

We implement these tags as part of our technical tracking service and create custom Looker Studio dashboards to unify data from all sources.

We implement best-in-class security measures inclduing SSL, DDoS protection, and GDPR-compliant consent management. We regularly audit your systems and keep everything up to date, so your data and your customers’ privacy are always protected.

GTM's collaboration features enable safe team management of tracking implementation while maintaining proper access controls through user permissions, workspaces, approval workflows, and documentation for reliable tracking management.

Webflow integrates seamlessly with marketing tools and analytics platforms, enabling comprehensive tracking and optimization of your website's marketing performance.

Integration capabilities include:

• Google Analytics and Tag Manager for comprehensive tracking
• Marketing automation platforms and CRM systems
• Email marketing tools and lead capture forms
• Social media pixels and conversion tracking
• A/B testing tools and heat mapping software
• E-commerce platforms and payment processors

Our technical tracking service includes comprehensive Webflow integration setup using Google Tag Manager and Zapier automation for seamless marketing operations.