Google Tag Manager (GTM)

The GTM data layer is a JavaScript object that stores information about user interactions and page content, enabling more sophisticated tracking and personalisation capabilities through structured data collection and dynamic content tracking.

Tracking lets you see where your leads and sales are coming from, which campaigns are working, and where to invest your budget. Without proper tracking, you’re flying blind. We set up advanced tracking so you can make data-driven decisions and maximise your ROI.

We implement best-in-class security measures inclduing SSL, DDoS protection, and GDPR-compliant consent management. We regularly audit your systems and keep everything up to date, so your data and your customers’ privacy are always protected.

Yes, Cloudflare integrates seamlessly with marketing and analytics tools, and can actually improve their performance through better site speed and security. We optimize these integrations using Google Tag Manager and ensure proper tracking setup for comprehensive marketing performance measurement.

We use tools like Google Analytics, Tag Manager, and server-side tracking to collect accurate data. Our team configures these tools to track key actions like form submissions, purchases, and page views. This provides you with a complete picture of your customers andwebsitesuers behaviour.

Google Tag Manager empowers marketing teams with the flexibility to deploy and manage tracking codes without relying on developers, enabling faster campaign launches and more agile marketing operations.

Key benefits for marketing teams:

• Deploy tracking codes without developer assistance
• Test and debug tags before publishing to live sites
• Manage all marketing tags from one central interface
• Version control and rollback capabilities for safe changes
• Built-in templates for popular marketing platforms
• Enhanced data collection through custom event tracking

Our technical tracking service includes comprehensive GTM setup and training, ensuring your marketing team can manage tracking independently.

GA4 integrates seamlessly with Google Ads, Google Tag Manager, BigQuery, CRM systems, email marketing platforms, and business intelligence tools for comprehensive marketing measurement ecosystems.

We implement these integrations using Google Tag Manager and BigQuery as part of our comprehensive marketing infrastructure setup.

Technical and tracking infrastructure refers to the systems and tools that collect, process, and secure your marketing and customer data. This includes website analytics, CRM integrations, ad platform tracking, and your website. A strong infrastructure ensures you have accurate data for decision-making and that your customers’ information is protected.

We can work with your current cookie consent platform or recommend one that we've tried and tested. We ensure the right cookies are triggered at the right time and that your privacy policies and website meet and exceed GDPR and other legal requirements. Our team stays up to date with regulations, so you don’t have to worry about compliance issues.

Webflow integrates seamlessly with marketing tools and analytics platforms, enabling comprehensive tracking and optimization of your website's marketing performance.

Integration capabilities include:

• Google Analytics and Tag Manager for comprehensive tracking
• Marketing automation platforms and CRM systems
• Email marketing tools and lead capture forms
• Social media pixels and conversion tracking
• A/B testing tools and heat mapping software
• E-commerce platforms and payment processors

Our technical tracking service includes comprehensive Webflow integration setup using Google Tag Manager and Zapier automation for seamless marketing operations.