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What's going on, and stuff we find interesting!

Data & Analytics

Your Website Data Is Probably Lying to You (And It’s Not Your Ads’ Fault)

Conversions not adding up? Event match score low? This is impacting your CPA, I guarantee it

September 3, 2025

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Data & Analytics

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October 8, 2025

Your Website Data Is Probably Lying to You (And It’s Not Your Ads’ Fault)

Conversions not adding up? Event match score low? This is impacting your CPA, I guarantee it

Data & Analytics

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October 8, 2025

The Secret Life of the User ID: What It Is, Why It Matters, and When You Can’t Use It

If you're not using User IDs, do you really know what your website users are doing? Prob not

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October 3, 2025

Why Move Your Website From Wordpress To Webflow?

Migrations might be a pain, but longer term they're worth it.

Strategy & Growth

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September 23, 2025

How We Built 136 FAQs in Minutes: The Power of Cursor + Webflow MCP

Discover how Cursor AI and Webflow's MCP integration can revolutionise your content creation workflow, turning hours of manual CMS work into minutes of automated magic.

Customer Journey

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November 11, 2024

Dear Adobe, please unsubscribe me (by post)

Discover the story behind our postal unsubscribe request to Adobe and the email critique we sent with it.

Channel Deep Dives

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November 11, 2024

A video I helped make 7 years ago now has 25 million views

Learn how a video I edited as a marketing apprentice reached 25 million views and became a lesson in the power of free content.

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