Google Sheets

We use sheets for the plans that need many people to look at the same list: keyword lists, return on ad spend scenarios, page and redirect lists, and the comments on them. This website's rebuild was planned in one, with a row for every page and a tab for the feedback.

Once a plan turns into live work, tasks move to our task board and the sheet stays as the reference.

Yes. A calculator is inputs and formulas, so a sheet is one way to try one out: someone changes an input and sees the result. We've built return on ad spend and commission scenario sheets this way.

Separately, our free calculators are four small web tools that run in the browser, with no email needed: budget, spend check against break-even return on ad spend, break-even return on ad spend, and cost per customer.

Yes. We build multi-step workflows in n8n that branch on conditions, loop over lists, wait, run a bit of code and call any service with an API. Zapier can do multi-step work too, with paths, filters and delays, but it bills by task, so long workflows that run often get expensive. On an n8n server we run ourselves, you pay for the server, not the number of steps.

Here's one of ours: a form comes in on this site, the workflow checks it's valid and not a duplicate, a row goes into a sheet, a person, an opportunity and a form record are created in the CRM, the team gets alerts by chat and text, and a failure raises an alert too.

The ones that move a lead along without anyone copying it. These are the ones we rely on, built in n8n:

• Form fill to CRM person, opportunity and team alert
• Real leads sent back to Google Ads as offline conversions
• Alerts when a workflow or a form fails
• A cache clear after a Webflow publish, where a site needs it

Zapier can do some of these too.

Sheets is good for the first look at marketing data. You can drop in an export from Google Ads or GA4, sort and filter it, build a pivot table and chart the result in minutes, and share it with a link.

• Formulas and pivot tables for summaries
• Charts for a quick picture
• Import functions and add-ons for live data
• Comments and version history for a team

For recurring reporting we show the data in Looker Studio, reading a sheet where there's no connector and BigQuery where the data needs joining. See our ongoing management service.

Our marketing automation runs in n8n. Cursor is the editor we build in, so it's where we write and review the code around it: small scripts, integrations and tools that connect your forms, sheets and CRM. A person checks everything before it goes live.

A sheet is as private as its sharing settings. Keep it restricted to named people, use two-step verification on those accounts, and review who has access from time to time. Don't make it public or share with "anyone with the link" if it holds personal details.

For one sensitive form we built it so the enquiry goes straight to a restricted sheet through a small Apps Script, and the details never touch the site's other tools. If you have legal duties around the data, talk to us first, because a sheet may not be the right place for it.

Yes, in three ways. Built-in functions such as IMPORTDATA, IMPORTXML and IMPORTHTML pull a CSV or a web page into a sheet. Add-ons can connect tools like ad platforms. And Apps Script or a tool like n8n can call any service with an API and write the result into a sheet on a schedule.

Which one fits depends on how often the data changes and who needs it. For writing rows we use n8n: on our own site, every form fill is written to a sheet as a row before anything else happens. For anything a business relies on, we'd rather write the data somewhere sturdier and keep the sheet as the view.

Through n8n. A workflow takes a form fill and writes a row to a sheet, and other tools read that sheet. We've also written a shop's orders to a sheet this way, and used Apps Script for one sensitive form that goes straight to a restricted sheet. On our own site, every form fill is logged as a row first. A lead form then becomes a person and deal in our CRM, and a newsletter sign-up becomes a list subscription and a person.

A Looker Studio report can read a sheet directly, so the numbers show up in a report without anyone opening the sheet.

Apps Script is JavaScript that runs inside Google Workspace. It can read and write sheets, send email and run on a schedule or when a form posts to it.

We've used it for a form that writes sensitive enquiries to a restricted sheet. For anything bigger, with several services involved, we use n8n.