What’s the difference between an essential, advanced, and enterprise funnel?
An essential funnel covers the basics: a foundational website, essential tracking and one way to capture leads. Advanced adds multi-platform ads, automated nurturing and deeper analytics. Enterprise adds segmentation, a customer data warehouse and deep CRM integration.
Essential
The core pieces: a foundational website, essential tracking and a main way to capture leads. It suits testing a new offer before you invest more.
Advanced
For scaling lead generation. It adds ads on several platforms, automated lead-nurturing emails and deeper analytics.
Enterprise
The full set-up. Segmentation, a customer data warehouse (we use BigQuery) and deep CRM integration. It's for when you need to see each step of a lead's path and tie it to revenue.
Which one is right
It depends on what you sell, how many leads you need and what you can already measure. We'll recommend a level when we've looked at your set-up, and you can move up as you grow. See funnel management.
The tools in this answer
WebflowWe're a Webflow Certified Partner. Your team can edit the pages without a developer, and the tracking and forms are wired in before launch.Tech
GA4Counts sessions and events. We check it against the raw data before we report from it.Reporting
BigQueryKeeps the raw GA4 and CRM data, so we can join a visit to the lead it produced and check any report against the rows.Reporting
Also worth asking
Other answers about the same tools.
What is technical and tracking infrastructure?
It's the set-up that counts what happens on your site and sends it where it needs to go: tracking tags, analytics, ad-platform conversions, your CRM connection and cookie consent, plus the hosting and security around your website.
How do you set up website analytics and tracking?
We agree with you what counts as a conversion, then set up Google Tag Manager and GA4, plus server-side tracking through Stape for sites that spend on ads. Before we hand over, we check the data is actually arriving.
Why is tracking important for my marketing?
Without it you're guessing which ads, pages and emails bring customers. Ad platforms also bid on what you tell them, so missing or wrong conversions mean they find the wrong people.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
What’s included in your performance reporting?
Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.