What are the key stages of a successful marketing funnel?
A funnel runs from someone first hearing about you, to them getting in touch, to them becoming a customer. We map each step, find where people can drop out, and build the ads, landing pages, tracking and follow-up as one route, so spend goes where it pays back.
The stages
- Finding you: search, ads or referral.
- Landing: a page that matches what they clicked.
- Enquiring: a form, call or booking, recorded in the CRM with its source.
- Buying: the sale, joined back to the ad.
- Coming back: email and follow-up for repeat business.
Each stage can run many ads, pages and messages, tested against each other.
Where Google Ads fits
Google Ads can bring people in at the search stage, and the stages after it decide if it pays. Where a sale or a CRM stage is recorded with the click ID, we can send it back to Google as an offline conversion, so the account learns from the later stages. Match rates can be low and uploads need watching.
Where we start
We map your customer's journey and find the points where someone can drop out.
See our funnel management service.
The tools in this answer
WebflowWe're a Webflow Certified Partner. Your team can edit the pages without a developer, and the tracking and forms are wired in before launch.Tech
Google AdsSearch for leads, Shopping and Performance Max for online shops. Conversion goals match what the business actually counts, and real leads and sales go back to Google.PPC
KlaviyoEmail and SMS for online shops. It knows what each shopper browsed, left in their basket and bought, so the right email goes out on its own. It's the one we'd pick for a shop.CRM
Also worth asking
Other answers about the same tools.
What is paid marketing and how does it work?
Paid marketing means paying to put your business in front of people, usually through ads on Google, Meta or LinkedIn. You set a budget and an audience, and you pay per click or per thousand views. The hard part is knowing which ads bring customers.
What platforms do you use for paid marketing campaigns?
Google Ads and Meta (Facebook and Instagram), plus LinkedIn for B2B work. We use Microsoft Ads where a campaign needs it. Which ones we use depends on whether people search for what you sell.
How much should I budget for paid marketing?
Start from what a customer is worth to you and what a lead costs in your market. The budget then needs to be big enough to get meaningful conversions in a month, and small enough that you can afford to find out it isn't working.
Want a quick starting figure from your revenue and a growth goal? Try the budget planner.
What is ad platform integration and why does it matter?
Ad platform integration means joining your website, tracking and CRM to the ad platforms, so they receive the leads and sales that came from their ads. Without it, bidding learns from clicks and form fills instead of customers.
What’s the difference between paid search and paid social campaigns?
Paid search (Google Ads) shows your ad to people typing a query. Paid social (Meta, LinkedIn) shows it to people browsing. Search catches demand that's already there, and social creates interest in something new.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.