How do you measure the success of content and SEO campaigns?
We track organic traffic, where your pages show for the searches that matter, engagement, and the leads and conversions that started with a search. You get regular reports on what's working, and we focus on real business results, not vanity numbers.
The numbers we look at
- Organic traffic and impressions from Search Console and GA4.
- Position in search (Search Console's average position) for the searches that matter to the business, not every keyword.
- Engagement on the pages we've written or changed.
- Leads and conversions that started with a search.
Why the last one matters
Search Console stops at the click. To see whether a search visit became an enquiry, we use GA4 conversion events and your lead data. Traffic that never turns into enquiries isn't a result.
How you hear about it
You get regular reports saying what's working and what we'll change. See our content and SEO service and reporting service.
Also worth asking
Other answers about the same tools.
What is technical and tracking infrastructure?
It's the set-up that counts what happens on your site and sends it where it needs to go: tracking tags, analytics, ad-platform conversions, your CRM connection and cookie consent, plus the hosting and security around your website.
How do you set up website analytics and tracking?
We agree with you what counts as a conversion, then set up Google Tag Manager and GA4, plus server-side tracking through Stape for sites that spend on ads. Before we hand over, we check the data is actually arriving.
Why is tracking important for my marketing?
Without it you're guessing which ads, pages and emails bring customers. Ad platforms also bid on what you tell them, so missing or wrong conversions mean they find the wrong people.
What is content and SEO, and why does it matter?
Content is everything your audience reads, watches or listens to. SEO makes it easy to find when someone searches, on Google and other search engines. Together they bring in people who are already looking for what you do.
How do you develop a content strategy for my business?
We start with who you need to reach and which searches matter, using your Search Console data first. Then we line up the content you already have against the customer's journey, mark the gaps and put the pieces that matter most into a content calendar. After that it's writing and checking what earns clicks and enquiries.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.