Google Search Console

Content is everything your audience consumes by reading, listening or watching (or in some cases touching). It's blogs, videos, images, everything you see online is content.

SEO ensures your content is discoverable on Google and other search and AI platforms. SEO is more than search engines, it's anywhere a user can search for your content.

Together, they help you attract, engage, and convert your ideal audience. We combine strategy and creativity to help you grow your authority and rankings.

Yes, Search Console provides valuable local SEO insights including local search query performance, geographic performance data, and mobile usability for location-based searches and local business optimization.

We need to understand your audience, sector, competitors and brand positioning. We then map the content you have to the user journey and identify gaps. We determine the highest priority content, how it should be consumed and create a calendar. From here it's about execution.

We make sure that the content is delivering as much information about the searchquery as possible - if wearen't the expert, we'll link to the expert. We use traditional techniques like keyword research and interlinking to ensure your content ranks well but we'll always come back to creating great content for your audience. We focus on user experience and quality, as Google rewards content that genuinely helps people.

Impressions show how many times your pages appeared in search results, clicks show user visits to your website, CTR is the percentage conversion rate, and Average Position shows your ranking performance for specific queries.

Google Search Console provides direct insights from Google about how your website performs in search results, making it essential for data-driven SEO optimization.

Key SEO benefits include:

• Search query data showing which keywords drive traffic
• Page performance metrics including clicks and impressions
• Technical issue identification that affects rankings
• Index coverage reports to ensure all pages are discoverable
• Core Web Vitals monitoring for user experience optimization
• Mobile usability insights for mobile search performance

Our content and SEO service uses Search Console data to identify opportunities and track the impact of optimization efforts on your search visibility.

Consistency is key. Most businesses benefit from publishing new content weekly or fortnightly, but the ideal frequency depends on your goals and resources. New content isn't only a new page, it's also updating old content. We’ll help you find the right balance to keep your site fresh and your audience engaged.

On-page SEO refers to optimising elements on your website, so we're talking content, meta tags, internal links. Off-page SEO is about building your site’s authority through backlinks, social signals, and partnerships. Think on-page is the content you create and off-page is when it's being shared.

Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.

Performance improvements include:

• Reduced JavaScript execution load in user browsers
• Fewer HTTP requests from client-side tracking scripts
• Optimized data processing on high-performance servers
• Improved Core Web Vitals scores and page speed metrics
• Better mobile performance and user experience
• Reduced impact on website loading times

We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.

We blend data driven audience segmentation, our team of expert content creaters and your market knowledge to create content that resonates with your audience. If your audience engage and share that content, we know your site will rank. Build authority and trust in your space and clients will come.