Google Search Console

Google's integrated marketing platform allows data and insights to flow seamlessly between tools, creating a comprehensive view of customer behaviour and campaign performance.

Key integrations include:

• Google Ads and Analytics for conversion tracking and audience insights
• Search Console and Analytics for organic search optimisation
• Tag Manager connecting all tracking and measurement tools
• YouTube and Google Ads for video advertising campaigns
• Google Business Profile and Search for local marketing
• Looker Studio for unified reporting across all Google platforms

Our technical tracking service ensures all Google tools work together seamlessly for comprehensive marketing measurement and optimisation.

Search Console's Coverage report identifies pages that Google can't index properly, and fixing these issues is crucial for ensuring all your content can be found in search results.

Common indexing fixes include:

• Resolving crawl errors and server issues
• Updating robots.txt files to allow important pages
• Fixing broken internal links and redirects
• Addressing duplicate content and canonicalization
• Optimizing page loading speeds and technical performance
• Submitting updated sitemaps after fixes

Our technical infrastructure service includes comprehensive indexing audits and fixes, ensuring your website is fully discoverable by search engines.

We make sure that the content is delivering as much information about the searchquery as possible - if wearen't the expert, we'll link to the expert. We use traditional techniques like keyword research and interlinking to ensure your content ranks well but we'll always come back to creating great content for your audience. We focus on user experience and quality, as Google rewards content that genuinely helps people.

On-page SEO refers to optimising elements on your website, so we're talking content, meta tags, internal links. Off-page SEO is about building your site’s authority through backlinks, social signals, and partnerships. Think on-page is the content you create and off-page is when it's being shared.

Manual actions are Google penalties that significantly impact search rankings and require immediate systematic resolution including identifying issues, fixing problems, documenting changes, and submitting reconsideration requests for visibility restoration.

Webflow automatically optimizes website performance through built-in features that ensure fast loading times and excellent user experiences without additional configuration.

Performance optimizations include:

• Automatic image compression and responsive image delivery
• Global CDN with edge caching for fast worldwide access
• Minified CSS and JavaScript for reduced file sizes
• Lazy loading for images and videos
• Built-in SSL certificates and HTTP/2 support
• Clean, efficient code generation without bloat

We combine Webflow's performance features with Cloudflare optimization and monitor results using Google Search Console for maximum website speed and user experience.

Performance, Coverage, Core Web Vitals, Mobile Usability, Security Issues, and Manual Actions reports provide critical insights for SEO strategy and performance monitoring that every business should track regularly.

Generate an XML sitemap, upload it to your website's root directory, navigate to the Sitemaps section in Search Console, enter your sitemap URL, and submit for processing while monitoring for errors.

SEMrush offers specialized local SEO tools that help businesses optimize for location-based searches and manage multiple business locations effectively.

Local SEO capabilities include:

• Local keyword research and ranking tracking
• Google Business Profile optimization and monitoring
• Local citation analysis and management
• Competitor analysis for local markets
• Review management and reputation monitoring
• Multi-location tracking and reporting

Our content and SEO service includes local SEO optimization using SEMrush data combined with Google Search Console insights for comprehensive local search visibility.

Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.

Performance improvements include:

• Reduced JavaScript execution load in user browsers
• Fewer HTTP requests from client-side tracking scripts
• Optimized data processing on high-performance servers
• Improved Core Web Vitals scores and page speed metrics
• Better mobile performance and user experience
• Reduced impact on website loading times

We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.