Google Search Console

Google's integrated marketing platform allows data and insights to flow seamlessly between tools, creating a comprehensive view of customer behaviour and campaign performance.

Key integrations include:

• Google Ads and Analytics for conversion tracking and audience insights
• Search Console and Analytics for organic search optimisation
• Tag Manager connecting all tracking and measurement tools
• YouTube and Google Ads for video advertising campaigns
• Google Business Profile and Search for local marketing
• Looker Studio for unified reporting across all Google platforms

Our technical tracking service ensures all Google tools work together seamlessly for comprehensive marketing measurement and optimisation.

Yes, Search Console provides valuable local SEO insights including local search query performance, geographic performance data, and mobile usability for location-based searches and local business optimization.

Content is everything your audience consumes by reading, listening or watching (or in some cases touching). It's blogs, videos, images, everything you see online is content.

SEO ensures your content is discoverable on Google and other search and AI platforms. SEO is more than search engines, it's anywhere a user can search for your content.

Together, they help you attract, engage, and convert your ideal audience. We combine strategy and creativity to help you grow your authority and rankings.

Search Console's Coverage report identifies pages that Google can't index properly, and fixing these issues is crucial for ensuring all your content can be found in search results.

Common indexing fixes include:

• Resolving crawl errors and server issues
• Updating robots.txt files to allow important pages
• Fixing broken internal links and redirects
• Addressing duplicate content and canonicalization
• Optimizing page loading speeds and technical performance
• Submitting updated sitemaps after fixes

Our technical infrastructure service includes comprehensive indexing audits and fixes, ensuring your website is fully discoverable by search engines.

We need to understand your audience, sector, competitors and brand positioning. We then map the content you have to the user journey and identify gaps. We determine the highest priority content, how it should be consumed and create a calendar. From here it's about execution.

Impressions show how many times your pages appeared in search results, clicks show user visits to your website, CTR is the percentage conversion rate, and Average Position shows your ranking performance for specific queries.

Performance, Coverage, Core Web Vitals, Mobile Usability, Security Issues, and Manual Actions reports provide critical insights for SEO strategy and performance monitoring that every business should track regularly.

Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.

Performance improvements include:

• Reduced JavaScript execution load in user browsers
• Fewer HTTP requests from client-side tracking scripts
• Optimized data processing on high-performance servers
• Improved Core Web Vitals scores and page speed metrics
• Better mobile performance and user experience
• Reduced impact on website loading times

We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.

Webflow provides comprehensive SEO tools and automatically generates clean, semantic code that search engines love, making it easier to achieve high search rankings.

SEO features include:

• Clean HTML markup and semantic structure generation
• Automatic sitemap creation and robots.txt management
• Meta title and description optimization for every page
• Image alt text and structured data support
• Fast loading times and Core Web Vitals optimization
• 301 redirects and URL structure management

Our content and SEO service combines Webflow's built-in SEO capabilities with Google Search Console optimization for maximum search visibility.

We blend data driven audience segmentation, our team of expert content creaters and your market knowledge to create content that resonates with your audience. If your audience engage and share that content, we know your site will rank. Build authority and trust in your space and clients will come.