Google Search Console

On-page SEO refers to optimising elements on your website, so we're talking content, meta tags, internal links. Off-page SEO is about building your site’s authority through backlinks, social signals, and partnerships. Think on-page is the content you create and off-page is when it's being shared.

Webflow provides comprehensive SEO tools and automatically generates clean, semantic code that search engines love, making it easier to achieve high search rankings.

SEO features include:

• Clean HTML markup and semantic structure generation
• Automatic sitemap creation and robots.txt management
• Meta title and description optimization for every page
• Image alt text and structured data support
• Fast loading times and Core Web Vitals optimization
• 301 redirects and URL structure management

Our content and SEO service combines Webflow's built-in SEO capabilities with Google Search Console optimization for maximum search visibility.

SEMrush's keyword research tools provide comprehensive data on search volume, competition, and trends, enabling strategic content planning that targets high-opportunity keywords.

Keyword research process includes:

• Discover high-volume, low-competition keyword opportunities
• Analyze keyword difficulty and search intent
• Identify related keywords and topic clusters
• Research competitor keyword strategies and gaps
• Track seasonal trends and search volume changes
• Plan content calendars based on keyword opportunities

We integrate SEMrush keyword data with our content creation process and track performance using Google Search Console for comprehensive SEO strategy.

Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.

Performance improvements include:

• Reduced JavaScript execution load in user browsers
• Fewer HTTP requests from client-side tracking scripts
• Optimized data processing on high-performance servers
• Improved Core Web Vitals scores and page speed metrics
• Better mobile performance and user experience
• Reduced impact on website loading times

We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.

Google Search Console provides direct insights from Google about how your website performs in search results, making it essential for data-driven SEO optimization.

Key SEO benefits include:

• Search query data showing which keywords drive traffic
• Page performance metrics including clicks and impressions
• Technical issue identification that affects rankings
• Index coverage reports to ensure all pages are discoverable
• Core Web Vitals monitoring for user experience optimization
• Mobile usability insights for mobile search performance

Our content and SEO service uses Search Console data to identify opportunities and track the impact of optimization efforts on your search visibility.

Consistency is key. Most businesses benefit from publishing new content weekly or fortnightly, but the ideal frequency depends on your goals and resources. New content isn't only a new page, it's also updating old content. We’ll help you find the right balance to keep your site fresh and your audience engaged.

Search Console's Coverage report identifies pages that Google can't index properly, and fixing these issues is crucial for ensuring all your content can be found in search results.

Common indexing fixes include:

• Resolving crawl errors and server issues
• Updating robots.txt files to allow important pages
• Fixing broken internal links and redirects
• Addressing duplicate content and canonicalization
• Optimizing page loading speeds and technical performance
• Submitting updated sitemaps after fixes

Our technical infrastructure service includes comprehensive indexing audits and fixes, ensuring your website is fully discoverable by search engines.

We make sure that the content is delivering as much information about the searchquery as possible - if wearen't the expert, we'll link to the expert. We use traditional techniques like keyword research and interlinking to ensure your content ranks well but we'll always come back to creating great content for your audience. We focus on user experience and quality, as Google rewards content that genuinely helps people.

Performance, Coverage, Core Web Vitals, Mobile Usability, Security Issues, and Manual Actions reports provide critical insights for SEO strategy and performance monitoring that every business should track regularly.