How do you optimise a funnel for better results?
We find the stage losing the most people and fix that first. It might be the ad, the landing page, the form or the follow-up emails, and we test one change at a time so we know what worked.
Find the leak
We look at each stage, from ad to follow-up, using GA4 and your CRM data. A drop in leads can start in the ads, the page or the follow-up. We look for the biggest drop and start there.
What we change
- Landing pages and forms, tested one change at a time.
- Ad targeting, bids, audiences and creative.
- Email sequences for people who aren't ready yet.
Tell the ad platforms what a win is
Google finds more of whatever you tell it is a win. If a form fill counts, it finds more form fills, whether or not anyone buys. So where outcomes are recorded in a CRM, such as a lead reaching a later stage, we send them back to Google Ads as offline conversions. We set these up; match rates vary, so we watch the uploads.
This is the ongoing part of our funnel management service.
The tools in this answer
GA4Counts sessions and events. We check it against the raw data before we report from it.Reporting
WebflowWe're a Webflow Certified Partner. Your team can edit the pages without a developer, and the tracking and forms are wired in before launch.Tech
KlaviyoEmail and SMS for online shops. It knows what each shopper browsed, left in their basket and bought, so the right email goes out on its own. It's the one we'd pick for a shop.CRM
Also worth asking
Other answers about the same tools.
What is technical and tracking infrastructure?
It's the set-up that counts what happens on your site and sends it where it needs to go: tracking tags, analytics, ad-platform conversions, your CRM connection and cookie consent, plus the hosting and security around your website.
How do you set up website analytics and tracking?
We agree with you what counts as a conversion, then set up Google Tag Manager and GA4, plus server-side tracking through Stape for sites that spend on ads. Before we hand over, we check the data is actually arriving.
What is CRM and lead flow management?
A CRM is where your contacts and deals live. Lead flow is how an enquiry gets there: the form, the tracking behind it and the follow-up. We connect them so each lead arrives with its source attached.
Why is tracking important for my marketing?
Without it you're guessing which ads, pages and emails bring customers. Ad platforms also bid on what you tell them, so missing or wrong conversions mean they find the wrong people.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.