What makes Klaviyo different from other email marketing platforms?
Klaviyo is built around shop data. It knows what each shopper browsed, left in their basket and bought, so you can email them about it. A general email tool can do it, but you'd build more of it yourself.
What's different
- It starts from the shop. Connect Shopify and products, orders and browsing flow in.
- Flows are ready-made. Welcome, abandoned basket, browse abandonment and post-purchase flows come ready to tune.
- Revenue is reported per email and flow, not just opens and clicks.
- Email and SMS share one customer list.
- It can predict. Once the account has enough order history, it estimates lifetime value, churn risk and next order date.
Also worth asking
Other answers about the same tools.
What is CRM and lead flow management?
A CRM is where your contacts and deals live. Lead flow is how an enquiry gets there: the form, the tracking behind it and the follow-up. We connect them so each lead arrives with its source attached.
How do you ensure continuous optimisation of my marketing?
We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.
What is a marketing funnel and why does it matter?
A marketing funnel is the route someone takes from first seeing you to becoming a customer: an ad, a landing page, an enquiry, a follow-up, a sale. It matters because you can only fix where people drop out if you can see each step.
What are the key stages of a successful marketing funnel?
A funnel runs from someone first hearing about you, to them getting in touch, to them becoming a customer. We map each step, find where people can drop out, and build the ads, landing pages, tracking and follow-up as one route, so spend goes where it pays back.
How do you migrate from other email platforms to Klaviyo?
The usual steps are: export your lists with their consent status, connect your shop, authenticate your sending domain, rebuild your most important flows first, then switch over. The flows are the part that takes time.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.