How do you build and launch a marketing funnel?
We map your customer journey first, then build each stage: the ads, landing pages, forms, tracking and follow-up emails. We check that tracking and forms work before launch, then keep adjusting once it's live.
Map the journey
We chart how your customers get from first seeing you to buying, and every point where they can drop out. That tells us what the funnel needs to do at each step.
Build each stage
A full build covers the ads, the ad creative, the landing pages, the tracking and the follow-up, built to work as one route. That means:
- Landing pages for each type of customer, built in Webflow or another platform, whichever suits your site.
- Forms that send every enquiry into your CRM with the campaign it came from.
- Follow-up emails for the people who aren't ready yet.
- Tracking that counts what you count as a customer, not just clicks.
Test before launch
We build the tracking in Google Tag Manager, then check the tags really fire: the network requests, Tag Manager's Preview mode, and the next day's data. A tag sitting in a live version isn't proof it works.
After launch
We watch the numbers, find the stage losing the most people and fix that first. This is the ongoing work in our funnel management service, usually on a monthly retainer.
The tools in this answer
WebflowWe're a Webflow Certified Partner. Your team can edit the pages without a developer, and the tracking and forms are wired in before launch.Tech
KlaviyoEmail and SMS for online shops. It knows what each shopper browsed, left in their basket and bought, so the right email goes out on its own. It's the one we'd pick for a shop.CRM
GA4Counts sessions and events. We check it against the raw data before we report from it.Reporting
Also worth asking
Other answers about the same tools.
What is technical and tracking infrastructure?
It's the set-up that counts what happens on your site and sends it where it needs to go: tracking tags, analytics, ad-platform conversions, your CRM connection and cookie consent, plus the hosting and security around your website.
How do you set up website analytics and tracking?
We agree with you what counts as a conversion, then set up Google Tag Manager and GA4, plus server-side tracking through Stape for sites that spend on ads. Before we hand over, we check the data is actually arriving.
What is CRM and lead flow management?
A CRM is where your contacts and deals live. Lead flow is how an enquiry gets there: the form, the tracking behind it and the follow-up. We connect them so each lead arrives with its source attached.
Why is tracking important for my marketing?
Without it you're guessing which ads, pages and emails bring customers. Ad platforms also bid on what you tell them, so missing or wrong conversions mean they find the wrong people.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.