Webflow

A marketing funnel is the route someone takes from first seeing you to becoming a customer: an ad, a landing page, an enquiry, a follow-up, a sale. It matters because you can only fix where people drop out if you can see each step.

A funnel runs from someone first hearing about you, to them getting in touch, to them becoming a customer. We map each step, find where people can drop out, and build the ads, landing pages, tracking and follow-up as one route, so spend goes where it pays back.

Webflow isn't right for everything. Bespoke designs need Designer access, which has a cost and a learning curve, the CMS has limits on fields and items, there are fewer add-ons than WordPress has, and leaving later means a migration, not a copy.

If a site needs custom logic or pages built from data, we'd use our AI website stack, built on Astro. For a shop, we'd use Shopify.

Webflow charges per site. At the time of writing (21 October 2026), a Basic plan is $15 a month for a site without a CMS and Premium is $25 a month once you want one, both billed yearly in US dollars. Online shops have their own Ecommerce plans, and there's a free Starter plan for trying things out.

Not sure which plan your site needs? Talk to us about website design and development.

Webflow serves sites through a CDN with SSL included, minifies code when you publish, and creates responsive image sizes. It can lazy-load images too. How fast a page ends up depends mostly on what's on it, such as image sizes and third-party scripts, so those are the first things to check.

On Webflow there's no server or plugin to update, so maintenance is mostly content changes, fixes and checks. Our ongoing management service covers content changes, DNS and Cloudflare settings, form spam checks, and testing that tracking and forms still work after a change.

On our own site, checking pages at phone width is a written rule with a check script behind it: text size, tap targets and layout. Phone checks before launch are part of how we build.

Accessibility is a separate job. We don't issue an accessibility certificate, and a formal audit against WCAG isn't something we provide.

We pick the platform for the site, not the other way round. Webflow suits a site your team edits itself, Astro with Keystatic suits a site that needs custom code (our own site runs on it), and for shops we use Shopify (we've built a custom Webflow storefront on Shopify).

We don't build or maintain WordPress. If you're on it, we'll move you to Webflow or Astro, whichever suits the site.

Webflow looks after the hosting and platform updates, so there are no plugins to patch. We look after the rest: DNS and Cloudflare settings, form spam checks, and testing that tracking and forms still work after a change.

We find the stage losing the most people and fix that first. It might be the ad, the landing page, the form or the follow-up emails, and we test one change at a time so we know what worked.

If enquiries come in but too few turn into customers, or you can't say where people drop out, funnel management is worth a look. We look at the whole path, from the ad to the follow-up, and fix the weakest step first.

Probably not, if your team edits pages in Webflow every week and the site does what you need. Webflow's visual editor is hard to beat for that.

It's worth it when the site needs things Webflow makes awkward: custom logic, pages built from data, forms that go straight into your own systems, or content kept in Git with checks before anything ships. That's why we moved our own site.