Google Analytics 4 (GA4)

We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.

GA4 conversion tracking requires strategic event configuration and goal setup to accurately measure business outcomes and optimize marketing campaigns effectively.

Our technical tracking service includes comprehensive GA4 conversion setup using Google Tag Manager for accurate marketing measurement.

GA4's built-in machine learning provides predictive insights and automated analysis that help marketing teams identify opportunities and optimize campaigns proactively.

Machine learning features include:

• Predictive metrics for user lifetime value and churn probability
• Anomaly detection for unusual traffic patterns or performance
• Intelligent insights highlighting significant trends and changes
• Automated audience creation based on user behavior patterns
• Attribution modeling using machine learning algorithms
• Conversion probability scoring for lead prioritization

We leverage these insights in our strategy consulting and combine them with other data sources for comprehensive marketing optimization and planning.

While clients are different, funnels are the same. Our performance reports cover key metrics across the funnel and we pull in the data that matters to your business. We provide clear, actionable insights and recommendations, so you always know what’s working and where to improve. Reports are delivered regularly and tailored to your business goals.

Common GA4 mistakes include incomplete event parameter configuration, incorrect conversion event setup, missing enhanced e-commerce implementation, and inadequate cross-domain tracking that waste opportunities and limit campaign effectiveness.

Ongoing management, support, and reporting means we don’t just launch your marketing and leave you to it. We provide continuous support, regular performance reports, and proactive optimisation to keep your website, campaigns, and analytics in top shape. It’s about long-term partnership and growth - cheesy we know, but we want you as a successful case study on our website. Nothing wrong with that is there.

GA4 represents a fundamental shift from session-based to event-based tracking, providing more flexible data collection and privacy-compliant measurement for modern marketing needs.

Key differences include:

• Event-based data model vs session-based tracking
• Cross-platform tracking for websites and mobile apps
• Enhanced privacy controls and cookieless measurement
• Machine learning insights and predictive metrics
• Improved conversion tracking and attribution modeling
• Integration with Google Ads and other Google platforms

Our technical tracking service includes GA4 migration and setup to ensure you maintain comprehensive analytics coverage as Universal Analytics phases out.

GA4 integrates seamlessly with Google Ads, Google Tag Manager, BigQuery, CRM systems, email marketing platforms, and business intelligence tools for comprehensive marketing measurement ecosystems.

We implement these integrations using Google Tag Manager and BigQuery as part of our comprehensive marketing infrastructure setup.

We have a thorough onboarding process to make sure we're completely clued up about your business and sector. We ask you to complete a questionnaire and depending on the project, we'll review your current marketing, website and analytics to create a tailored plan to deliver the results you're after.