Google Analytics 4 (GA4)

GA4 includes advanced privacy controls designed for compliance with GDPR, CCPA, and other regulations while maintaining useful marketing insights through intelligent data modeling and cookieless measurement capabilities.

We recommend reviewing your strategy quarterly and making major updates annually or when your business or the market changes. Regular reviews ensure your strategy stays relevant and effective.

We provide ongoing support to keep your systems running smoothly, monitor for issues, and make improvements as your business grows. This includes regular audits, updates, and proactive recommendations to ensure your infrastructure always supports your marketing goals.

Ongoing management, support, and reporting means we don’t just launch your marketing and leave you to it. We provide continuous support, regular performance reports, and proactive optimisation to keep your website, campaigns, and analytics in top shape. It’s about long-term partnership and growth - cheesy we know, but we want you as a successful case study on our website. Nothing wrong with that is there.

GA4 conversion tracking requires strategic event configuration and goal setup to accurately measure business outcomes and optimize marketing campaigns effectively.

Our technical tracking service includes comprehensive GA4 conversion setup using Google Tag Manager for accurate marketing measurement.

Effective GA4 reports focus on key performance indicators relevant to business goals, using appropriate dimensions, metrics, filters, and comparison periods for meaningful analysis and actionable insights.

Our ongoing management service includes custom GA4 dashboard creation and maintenance using Looker Studio for comprehensive marketing performance tracking.

An essential funnel covers the basics: a simple website, basic tracking, and a primary lead capture. Advanced funnels add multi-platform ads, automated lead nurturing, and deeper analytics, which is great for a scaling business. Enterprise funnels are the most sophisticated, with segmentation, multi-touch attribution, customer data warehousing, and deep CRM integration. We’ll recommend the right level for your needs and growth stage.

GA4's built-in machine learning provides predictive insights and automated analysis that help marketing teams identify opportunities and optimize campaigns proactively.

Machine learning features include:

• Predictive metrics for user lifetime value and churn probability
• Anomaly detection for unusual traffic patterns or performance
• Intelligent insights highlighting significant trends and changes
• Automated audience creation based on user behavior patterns
• Attribution modeling using machine learning algorithms
• Conversion probability scoring for lead prioritization

We leverage these insights in our strategy consulting and combine them with other data sources for comprehensive marketing optimization and planning.