Google Analytics 4 (GA4)

GA4 represents a fundamental shift from session-based to event-based tracking, providing more flexible data collection and privacy-compliant measurement for modern marketing needs.

Key differences include:

• Event-based data model vs session-based tracking
• Cross-platform tracking for websites and mobile apps
• Enhanced privacy controls and cookieless measurement
• Machine learning insights and predictive metrics
• Improved conversion tracking and attribution modeling
• Integration with Google Ads and other Google platforms

Our technical tracking service includes GA4 migration and setup to ensure you maintain comprehensive analytics coverage as Universal Analytics phases out.

We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.

We provide ongoing support to keep your systems running smoothly, monitor for issues, and make improvements as your business grows. This includes regular audits, updates, and proactive recommendations to ensure your infrastructure always supports your marketing goals.

Success is measured using key performance indicators (KPIs) like cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and overall conversions. We set clear goals at the start, track every metric, and provide transparent reporting. Our focus is always on delivering measurable business outcomes, not just vanity metrics.

GA4's acquisition, engagement, conversion, attribution, audience, and retention reports provide comprehensive marketing insights that help teams understand customer journeys and optimize campaign performance effectively.

We track metrics like lead response time, conversion rates, email open and click rates, and customer retention. Regular reports show how your CRM and email journeys are performing, with recommendations for ongoing improvement.

We want to turn your CRM into a source of truth, somewhere where you can see user behaviour at work.

Effective GA4 reports focus on key performance indicators relevant to business goals, using appropriate dimensions, metrics, filters, and comparison periods for meaningful analysis and actionable insights.

Our ongoing management service includes custom GA4 dashboard creation and maintenance using Looker Studio for comprehensive marketing performance tracking.

Optimisation is ongoing. We constantly test ad copy, creative, targeting, and bidding strategies. Using A/B testing and real-time analytics, we refine campaigns to improve performance. We also monitor audience segments, adjust budgets, and scale what works. Our goal is to maximize your ROI and ROAS and keep your campaigns ahead of the curve.