Google Analytics 4 (GA4)

Ongoing management, support, and reporting means we don’t just launch your marketing and leave you to it. We provide continuous support, regular performance reports, and proactive optimisation to keep your website, campaigns, and analytics in top shape. It’s about long-term partnership and growth - cheesy we know, but we want you as a successful case study on our website. Nothing wrong with that is there.

GA4 integrates seamlessly with Google Ads, Google Tag Manager, BigQuery, CRM systems, email marketing platforms, and business intelligence tools for comprehensive marketing measurement ecosystems.

We implement these integrations using Google Tag Manager and BigQuery as part of our comprehensive marketing infrastructure setup.

We provide regular, transparent reports that cover key metrics at every stage of your funnel - traffic, leads, conversions, and revenue. Our reports include actionable insights and recommendations for improvement. We focus on how your funnel is driving real business results and where we can make it even better.

An essential funnel covers the basics: a simple website, basic tracking, and a primary lead capture. Advanced funnels add multi-platform ads, automated lead nurturing, and deeper analytics, which is great for a scaling business. Enterprise funnels are the most sophisticated, with segmentation, multi-touch attribution, customer data warehousing, and deep CRM integration. We’ll recommend the right level for your needs and growth stage.

Slack's extensive integration ecosystem connects marketing tools and platforms directly into team communication, creating automated workflows and real-time notifications for better project visibility.

Essential marketing integrations include:

• Google Analytics and reporting tools for performance alerts
• Project management platforms (ClickUp, Asana) for task updates
• CRM systems for lead notifications and client communication
• Social media management tools for campaign monitoring
• Email marketing platforms for campaign performance updates
• Calendar and scheduling apps for meeting coordination

We integrate Slack with ClickUp, GA4, and other platforms using Zapier automation to create comprehensive notification systems for our technical infrastructure monitoring.

We provide ongoing support to keep your systems running smoothly, monitor for issues, and make improvements as your business grows. This includes regular audits, updates, and proactive recommendations to ensure your infrastructure always supports your marketing goals.

GA4's built-in machine learning provides predictive insights and automated analysis that help marketing teams identify opportunities and optimize campaigns proactively.

Machine learning features include:

• Predictive metrics for user lifetime value and churn probability
• Anomaly detection for unusual traffic patterns or performance
• Intelligent insights highlighting significant trends and changes
• Automated audience creation based on user behavior patterns
• Attribution modeling using machine learning algorithms
• Conversion probability scoring for lead prioritization

We leverage these insights in our strategy consulting and combine them with other data sources for comprehensive marketing optimization and planning.