How do you measure the success of a marketing strategy?
We start from what your business counts as a customer, such as leads, revenue or cost per customer, and set conversions up to match. Then we report against that, checking the numbers against your own data rather than trusting ad-platform figures alone. Want to know the ROAS your margin needs to break even? Work it out with the break-even ROAS calculator .
Start with what counts
Before we run anything, we agree what success is. Revenue, qualified leads, bookings, or what you can afford to pay for a customer. We set conversions up to match that, not whatever is easiest to tag, and send the same definitions to every ad platform.
Where the numbers come from
We report from GA4, your ad accounts and your CRM, and check a sample against the raw data before anyone reads a report. Platform numbers can flatter, so we judge ads on the leads and sales in your own records, and we never add Google and Meta conversions together.
Reviews
Reports sit in Looker Studio, and each one ends with a decision: push, fix or stop. We go through them with you on scheduled calls.
Want to know the ROAS your margin needs to break even? Work it out with the break-even ROAS calculator.
Also worth asking
Other answers about the same tools.
What is technical and tracking infrastructure?
It's the set-up that counts what happens on your site and sends it where it needs to go: tracking tags, analytics, ad-platform conversions, your CRM connection and cookie consent, plus the hosting and security around your website.
How do you set up website analytics and tracking?
We agree with you what counts as a conversion, then set up Google Tag Manager and GA4, plus server-side tracking through Stape for sites that spend on ads. Before we hand over, we check the data is actually arriving.
Why is tracking important for my marketing?
Without it you're guessing which ads, pages and emails bring customers. Ad platforms also bid on what you tell them, so missing or wrong conversions mean they find the wrong people.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
What’s included in your performance reporting?
Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.