Klaviyo
- Connects to Shopify
- Email and SMS
- Flows from orders
Email and SMS for online shops. It knows what each shopper browsed, left in their basket and bought, so the right email goes out on its own. It's the one we'd pick for a shop.
- 350+apps it connects to
- 250profiles on the free plan
- 500emails a month on the free plan
- 5tools it connects to
Our pick for shops
It knows your shop
Connect Shopify and it pulls in products, orders and what people browse, so you can email someone about the exact thing they looked at.
Flows ready to switch on
Welcome, abandoned basket, browse abandonment and post-purchase flows come ready-made. You tune the timing and the offer, and they run on their own.
Products from your catalogue
Drop products, prices and recommendations into an email without copying them in by hand.
Email and SMS together
Send a text where it beats an email, from the same flows and the same customer list.
Revenue for every email
Reports show what each email and flow brought in, not just opens and clicks. We'd check that against the shop's own orders.
Predictions from your orders
Once the account has enough order history, it estimates lifetime value, churn risk and next order date. Some profiles stay blank.
Klaviyo is the email platform we'd recommend to a business that sells online. Our own email runs on Notifuse, because we haven't got a shop. If you have, Klaviyo's built around the data that makes shop email pay: what people browsed, left in their basket and bought.
What we've done with it
We've wired Klaviyo into a headless Webflow and Shopify store, where the account and its basket and order emails were the shop's own setup. Our part:
- Form capture: n8n sent the site's newsletter, contact and trade forms into Klaviyo, and into a CRM sheet.
- Tracking: server-side tracking on the store, so purchases are recorded properly.
When we audit a shop's Klaviyo, the first check is whether the flows are actually sending, because Shopify's data can be connected while the flows barely go out.
What we'd set up on a new shop
- Welcome, for new subscribers, with a reason to buy the first time.
- Abandoned basket and browse abandonment, for people who nearly bought.
- Post-purchase, to say thanks, help them get the most from what they bought and ask for a review.
Those earn the most for the least effort, so they go live first. Campaigns and SMS come after.
Getting the data in
Checking the numbers
Klaviyo reports revenue for every email and flow. We'd check those figures against the shop's own orders, and next to what GA4 saw, before anyone decides an email's working.
Which email platform fits you?
Klaviyo's our pick for shops, not for everyone. Pick what you need email for and we'll tell you what we'd use.
An online shop
| What matters | KlaviyoOur pick |  Notifusegeneral email platform |
|---|---|---|
| Shop data | Browsing, baskets, orders and products, straight from Shopify | Whatever you send it through the API or n8n |
| Ready-made flows | Welcome, abandoned basket, browse abandonment and post-purchase flows ready to switch on | You build each one |
| Product emails | Product blocks and recommendations from your catalogue | Templates you design |
| SMS | Email and SMS in one place | Built for email |
| Reporting | Revenue for each email and flow | Opens and clicks |
| What you pay for | A plan priced by active profiles and how much you send | A server plus the sending service |
Our pick: Klaviyo. It knows what each shopper browsed and bought, and that's where shop email makes its money. We'd wire it into your shop, site and forms.
Newsletters, no shop
| What matters | Klaviyo | Notifusegeneral email platformOur pick |
|---|---|---|
| Built around | Shoppers, products and orders | Contacts, lists and segments |
| One-off emails from a workflow | Shop messages, like order updates | Any template, sent over an API |
| As your list grows | The plan grows with your active profiles | The server cost stays flat, sending costs grow with volume |
| Where your list lives | Klaviyo's servers | A database on your own server |
| Who looks after it | Klaviyo does | You, or us |
Our pick: Notifuse, or another general email tool. Without orders and products to work from, you'd be paying for shop features you don't use.
A sales team on a CRM
| What matters | Klaviyo |  HubSpotOur pick |
|---|---|---|
| Where email lives | Beside your CRM, joined up by a sync or n8n | Inside the CRM, on the same record as deals and calls |
| Sales emails | Campaigns and flows | Tracked one-to-one emails and sequences for each rep |
| Deals and pipeline | Not what it's for | Pipelines, forecasts and lead scoring |
| What you pay for | Active profiles | Seats and marketing contacts |
Our pick: HubSpot, once a sales team works the leads. Email, deals and calls on one contact record is worth more to them than shop data. We set HubSpot up for those teams.
Klaviyo's free-plan limits, integration count and predictions are from its own pricing and help pages, October 2026. Prices change, so we've kept them out.
What we connect it to
Klaviyo gets the right email to the right shopper. It can't fix a slow checkout, a weak offer or a product page that doesn't sell.
ShopifySends products, orders and browsing into Klaviyo.
WebflowThe site's sign-up, contact and trade forms, passed on by n8n.
n8nMoves form fills and events in when nothing connects them directly.
GA4We compare Klaviyo's revenue with GA4 using UTM tags.
Google SheetsShop form fills can go to a CRM sheet as well as Klaviyo.
It's one part of the setup.
If another part is broken, this one wastes money.
What's a customer worth?
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Services that use it
We don't sell it on its own. Each of these services uses it alongside the rest of your setup.
- Place in the loop: CRMCRM Management & EmailWe set up your CRM and your emails so every enquiry is saved with where it came from and followed up, and you can see which ones turn into customers.Related tools: HubSpot, Klaviyo, Twenty CRM, NotifuseHow it fits
- Funnel ManagementDon't let leads fall through the gaps. We build the whole funnel, from the ad to the follow-up, then keep improving it.Related tools: Webflow, Google Tag Manager (GTM), Stape, CloudflareHow it fits
What Klaviyo is
Klaviyo is an email and SMS platform built for online shops. It connects to Shopify and more than 350 other apps, and turns what each customer browses and buys into segments, flows and product recommendations.
It's priced by active profiles (the people you can send marketing email to) and how much you send. The free plan covers up to 250 active profiles and 500 emails a month.
Questions about Klaviyo
Straight answers on how we work, what it costs and what to expect. If yours isn't here, just ask.
Still have questions?
Talk to usWhat are the best practices for Klaviyo email deliverability?
Set up your sending domain properly, send to people who want your emails, and stop sending to people who've gone quiet. Do those three and you avoid many common deliverability problems.
How do you ensure data security and compliance in CRM management?
It depends on the tool. HubSpot sits in your own account, so the licence and the data stay yours. Twenty, which we host, runs on a Hetzner server in Germany with a separate workspace and API key for each client. We agree with you who needs access to what, and keep each lead's source with the record.
Whether you're compliant depends on your policies and your adviser, not on a tool.
How do you set up and customise a CRM for my business?
We start with how you actually sell: what counts as a new enquiry, a booked call and a won client. Then we build the CRM around that, connect your website forms so every lead keeps the ad it came from.
With HubSpot, we build it in your own account, so the licence and the data stay yours, and in one portal we've built email workflows and a weekly dashboard. Twenty is the CRM we run ourselves, on our own server.
How does Klaviyo pricing work and what should you budget?
Klaviyo's priced by how many active profiles you have and how much you send. There's a free plan for up to 250 active profiles and 500 emails a month. Check Klaviyo's pricing page for current limits. Past that you move to a paid plan, and the cost climbs as your list and sending grow.
How does Klaviyo improve email marketing performance for e-commerce?
Klaviyo lets a shop email people about what they actually did: browsed, left in a basket, bought. Those emails usually do better than a one-size newsletter because they're about something the person already cared about.
What integrations does Klaviyo offer for marketing automation?
Klaviyo lists more than 350 integrations, including Shopify, review tools and ad platforms. For anything it doesn't connect to, n8n can send the data in.
How do you build and launch a marketing funnel?
We map your customer journey first, then build each stage: the ads, landing pages, forms, tracking and follow-up emails. We check that tracking and forms work before launch, then keep adjusting once it's live.
How do you measure ROI and attribution from Klaviyo email campaigns?
Klaviyo reports the revenue it attributes to each email and flow, based on people who opened or clicked and then ordered. That's Klaviyo's own count, so we'd check it against the shop's own orders, and against GA4 using UTM tags on every email link, before anyone decides an email's working.
What makes Klaviyo different from other email marketing platforms?
Klaviyo is built around shop data. It knows what each shopper browsed, left in their basket and bought, so you can email them about it. A general email tool can do it, but you'd build more of it yourself.
How do you measure the success of CRM and email management?
We track how quickly leads get a reply, how many move from one stage to the next, and email opens and clicks. We also carry the ad or page each lead came from into the CRM, so you can see which sources bring customers.
Show 15 more questions
What is CRM and lead flow management?
A CRM is where your contacts and deals live. Lead flow is how an enquiry gets there: the form, the tracking behind it and the follow-up. We connect them so each lead arrives with its source attached.
How do you ensure continuous optimisation of my marketing?
We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.
What is a marketing funnel and why does it matter?
A marketing funnel is the route someone takes from first seeing you to becoming a customer: an ad, a landing page, an enquiry, a follow-up, a sale. It matters because you can only fix where people drop out if you can see each step.
What are the key stages of a successful marketing funnel?
A funnel runs from someone first hearing about you, to them getting in touch, to them becoming a customer. We map each step, find where people can drop out, and build the ads, landing pages, tracking and follow-up as one route, so spend goes where it pays back.
How do you migrate from other email platforms to Klaviyo?
The usual steps are: export your lists with their consent status, connect your shop, authenticate your sending domain, rebuild your most important flows first, then switch over. The flows are the part that takes time.
How do you set up effective automated email flows in Klaviyo?
What we've done with Klaviyo is the plumbing around it: getting a shop's forms into it and the tracking on the store set up.
The usual first four flows are welcome, abandoned basket, browse abandonment and post-purchase. Campaigns and SMS come after.
Can n8n handle complex multi-step marketing workflows, and how does it compare with Zapier?
Yes. We build multi-step workflows in n8n that branch on conditions, loop over lists, wait, run a bit of code and call any service with an API. Zapier can do multi-step work too, with paths, filters and delays, but it bills by task, so long workflows that run often get expensive. On an n8n server we run ourselves, you pay for the server, not the number of steps.
Here's one of ours: a form comes in on this site, the workflow checks it's valid and not a duplicate, a row goes into a sheet, a person, an opportunity and a form record are created in the CRM, the team gets alerts by chat and text, and a failure raises an alert too.
What CRM platforms do you recommend and why?
It depends who'll use it. We'd pick Twenty for a small team, HubSpot when marketing and sales share the same contacts, and Klaviyo for an online shop. If a large sales team already runs Salesforce, we'd keep it and work with it.
Whichever you choose, your forms need to pass each lead's source into the CRM. If they do, you can see where each lead came from.
What types of email journeys can you automate with CRM management?
The ones that tend to earn well for little effort: a welcome email, follow-ups after an enquiry or booking, and, for shops, abandoned basket and post-purchase emails. Which tool they run in depends on the CRM. Some CRMs send email themselves, and others need a separate email tool.
What are the benefits of integrating email with my CRM?
Your email and your customer records stop being two lists. Each message sits against the person it was sent to, and you keep each lead's source, so you can see which ads bring customers who actually buy. Our own CRM follow-ups are built and ready, not switched on, apart from the three-missed-calls email.
How do I know if my business needs a CRM system?
If leads go missing, follow-ups depend on someone remembering, or the only record of a customer is a spreadsheet and somebody's inbox, you need one. A CRM is one place that holds every lead and what's happened with it. A small team can start on a free plan.
What is CRM management and why is it important?
A CRM (customer relationship management) system is where you keep every lead and customer, and what's happened with each. CRM management means setting it up properly and keeping it right: the stages, the forms feeding it, the automations.
It matters because a CRM is only useful when each record has the right source and stage. Otherwise it's just a list of names.
What tools and platforms do you use for funnel management?
Webflow for sites where it suits, Google Ads and Meta for paid, Google Tag Manager, Stape and GA4 for tracking, Looker Studio for reports, and a CRM or email tool that fits your business, including our own CRM built on Twenty. n8n joins them up. The mix depends on what you sell.
How do you optimise a funnel for better results?
We find the stage losing the most people and fix that first. It might be the ad, the landing page, the form or the follow-up emails, and we test one change at a time so we know what worked.
How do I know if my business needs funnel management?
If enquiries come in but too few turn into customers, or you can't say where people drop out, funnel management is worth a look. We look at the whole path, from the ad to the follow-up, and fix the weakest step first.
Start with your numbers.
We'll tell you which tools you need and which connections are missing.
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.