Klaviyo

Klaviyo integrates with hundreds of marketing and e-commerce tools, creating a unified customer data platform that powers sophisticated automation across your entire marketing stack including e-commerce platforms, advertising platforms, and review systems.

We track metrics like lead response time, conversion rates, email open and click rates, and customer retention. Regular reports show how your CRM and email journeys are performing, with recommendations for ongoing improvement.

We want to turn your CRM into a source of truth, somewhere where you can see user behaviour at work.

Some CRMs allow youto automate emails, others require you to use a separate email platform. With the CRMs we recommend, you can automate welcome emails, lead nurturing sequences, follow-ups, re-engagement campaigns, and more.

Automated journeys ensure timely, relevant communication with your audience, increasing engagement and conversions.

We work with leading CRM platforms like HubSpot, Salesforce, Klaviyo, and ActiveCampaign. The best choice depends on your business size, goals, and budget. We’ll recommend the platform that integrates seamlessly with your existing tools and supports your growth.

It's vital that the forms you use are flexible and that data can pass seamlessly between forms and your CRM, if that works, then we can tell you exactly where you leads have come from.

Yes, Zapier can manage sophisticated multi-step workflows using paths, filters, and conditional logic to create comprehensive marketing automation sequences.

Advanced workflow capabilities include:

• Conditional paths based on data values or user behavior
• Multi-app sequences with data transformation
• Delay and scheduling functions for timed sequences
• Lookup tables for data enrichment and personalization
• Error handling and retry mechanisms
• Integration with webhooks for custom functionality

We design complex workflows that integrate with Google Sheets for data processing and CRM systems for comprehensive lead nurturing automation.

CRM (Customer Relationship Management) management is the process of organising, tracking, and nurturing your customer relationships using specialised software.

It’s important because it helps you keep all your customer data in one place, automate follow-ups, and ensure no lead or client falls through the cracks. We set up and manage CRM systems so you can focus on building lasting, profitable relationships.

Klaviyo stands out through its deep e-commerce integration and sophisticated customer data platform that enables precision targeting impossible with traditional email tools.

Key differentiators include:

• Native integrations with major e-commerce platforms (Shopify, WooCommerce, Magento)
• Real-time customer data sync and behavioural tracking
• Advanced segmentation using purchase history, browsing behaviour, and engagement
• Predictive analytics for customer lifetime value and purchase likelihood
• Dynamic content blocks that personalise emails automatically
• Comprehensive attribution reporting showing email's impact on revenue

We leverage these advanced features in our funnel management service to create email sequences that convert prospects into customers effectively.

We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.