Klaviyo

Klaviyo is a powerful email marketing platform that combines customer data with intelligent automation to create personalised campaigns.

Klaviyo – Email Marketing That Converts

How Klaviyo Works: Klaviyo integrates with your e-commerce platform to track customer behaviour and purchase history. It uses this data to create highly targeted email campaigns, automated flows, and personalised product recommendations that drive sales and customer loyalty.

Why It Matters: Email marketing delivers the highest ROI of any digital channel, and Klaviyo's data-driven approach ensures your messages reach the right people at the right time. Perfect for e-commerce businesses looking to maximise revenue from their email list.

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Empowering
Businesses:

Linked Services

Strategy
Funnel Management
Don't let your leads fall through the gapa. Complete funnel construction, design, and optimisation.
Technical
CRM Management & Email
Seamless CRM integration and email journeys that turn leads into loyal customers.
Content
Content & SEO
Strategic content and SEO to boost your Google rankings and build real authority.
Technical
Website Design & Development
Modern, scalable, and conversion-focused websites. They're built for growth and to look great.

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FAQs

Some top answers to your top questions.

How do you measure the success of CRM and email management?
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We track metrics like lead response time, conversion rates, email open and click rates, and customer retention. Regular reports show how your CRM and email journeys are performing, with recommendations for ongoing improvement.

We want to turn your CRM into a source of truth, somewhere where you can see user behaviour at work.

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What is a marketing funnel and why does it matter?
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A marketing funnel is the step-by-step journey a potential customer takes from first discovering your brand to becoming a loyal client. It includes stages like awareness, interest, consideration, and conversion. Funnels matter because they help you understand and optimise each touchpoint, ensuring fewer leads slip through the cracks and more prospects become paying customers. At Pacing.Agency, we design, build, and manage funnels so your marketing works smarter, not harder.
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How do you build and launch a marketing funnel?
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We start by mapping your customer journey and identifying every touchpoint. Then, we design and build each stage of the funnel, from landing pages to email sequences. Once built, we launch the funnel, monitor performance, and make adjustments to maximise conversions. Our process is collaborative, transparent, and tailored to your business goals.
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Can Zapier handle complex multi-step marketing workflows?
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Yes, Zapier can manage sophisticated multi-step workflows using paths, filters, and conditional logic to create comprehensive marketing automation sequences.

Advanced workflow capabilities include:

  • Conditional paths based on data values or user behavior
  • Multi-app sequences with data transformation
  • Delay and scheduling functions for timed sequences
  • Lookup tables for data enrichment and personalization
  • Error handling and retry mechanisms
  • Integration with webhooks for custom functionality

We design complex workflows that integrate with Google Sheets for data processing and CRM systems for comprehensive lead nurturing automation.

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How do you ensure continuous optimisation of my marketing?
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We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.

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How do I know if my business needs funnel management?
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If you’re generating leads but not seeing enough conversions, or if you’re unsure where prospects are dropping off, you likely need funnel management. Businesses of all sizes benefit from a well-structured funnel that guides users from first click to final sale. We’ll audit your current process and recommend improvements tailored to your goals.
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How do you measure ROI and attribution from Klaviyo email campaigns?
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Klaviyo provides comprehensive attribution reporting that tracks email's impact on revenue, making it easy to measure ROI through revenue attribution, customer lifetime value tracking, and conversion analysis across multiple touchpoints.

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How does Klaviyo pricing work and what should you budget?
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Klaviyo uses contact-based pricing that scales with your business, offering a free tier for small lists and predictable costs as you grow, with plans starting at £16/month for 251-500 contacts.

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What is CRM and lead flow management?
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CRM and lead flow management is about ensuring every lead is captured, tracked, and nurtured through your sales process. We integrate your website, CRM, and marketing tools so leads never fall through the cracks and your sales team always has the information they need.
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How do you set up and customise a CRM for my business?
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We start by understanding your sales process, customer journey, and business goals. Then, we configure the CRM to match your workflow, set up automations, and integrate it with your website and marketing tools. Every business (in our opinion) needs a source of truth and we think your CRM should be yours.

Training and support are included, so your team can hit the ground running.

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