Websites with a bit of character
We design every site around the business it's for, build it in Webflow, Astro or Shopify, and hand it over so your team can edit it. These are some of them.
Webflow Certified Partner and Shopify Partner. Sector7 won a Web Excellence Award in 2025.
We don't have a house style. You do.
Every headline here is cropped from the live site. The fonts and colours are the ones each site uses, and they came from the client's brand, not a template.
Sector7
Webflow- Type
- IBM Plex Mono, Noto Sans
- Colour
- #0C0B10#1793EB#0229E9
A typewriter face for a firm that has migrated code since 1985.
See the site story
Belrose Group
Webflow- Type
- PP Telegraf
- Colour
- #012E40#F26800#025779#F0F0F0
Navy and orange, with a page for each division.
See the site story
Aqualona
Shopify- Type
- Mona Sans, DM Sans
- Colour
- #222558#F68F4E#EFF3F7
A custom Webflow front end on Shopify, not a theme.
See the site story
Hear Me London
Webflow- Type
- LT Superior
- Colour
- #EBECE5#F8B90C#15190D
Calm stone, and a yellow that makes the booking button easy to find.
See the site story
pacing.agency
Astro- Type
- Tasa Orbiter, Inter
- Colour
- #F8F8FA#FF9233#468DFF#0D1117
Our own site, moved to Astro in October 2026.
See the site story
We design the whole page, not just the top of it
Point at a page to scroll it. These are the first few screens of each homepage as they launched.
Sector7
Belrose Group
Aqualona
Hear Me London
Up close: details from the Sector7 build
Logo versions for dark and light grounds 
Navigation icons drawn for the site 
Call-to-action cards 
Custom shapes for the backgrounds 
A technical page layout
We design a set of blocks, not a stack of pages
We design the blocks each site is built from: the hero, the service cards, a product grid, a booking widget, all in the client's own brand. Your team can then put new pages together from the same set.
Our own site runs on 109 block types, and new pages are built from them in the editor.
How we built our site
Sector7: product diagram
Belrose: focus cards
Aqualona: shop by category
Hear Me London: hearing test
Sector7: navigation icons
Aqualona: product cards
Belrose: feature list
Hear Me London: booking call
pacing.agency: calculator
Drag the handle to see what changed
The old screens are the real sites as they were. Sector7's old site is still online if you'd like a closer look.
Sector7
A 40-year-old migration firm whose PDF-heavy site on Bluehost didn't match its engineering.
- 139 pages rebuilt in Webflow
- 215+ old addresses redirected
- New users up 177% in 2025 against 2024
- Web Excellence Award, 2025
pacing.agency
Our own site. We moved it from Webflow to Astro, with Keystatic as the editor, and redesigned it on the way.
- Every live address checked against the new build before cutover
- Pages edited in Keystatic, saved to GitHub
- Built from the block library above
Moving from another platform?
Pick the one you're on. Each page shows how we'd move you, what comes with you, and how we keep your old addresses and search traffic working.
- Moving from
WordPress
We never build on WordPress, we only move sites off it.
- Moving from
WooCommerce
A shop on WordPress moves to Shopify.
- Moving from
Wix
- Moving from
Squarespace
- Moving from
Framer
- Moving from
Umbraco
Tell us about your Umbraco site and we'll plan the move with you.
Hand-built, or something else?
Sector7's old site was hand-built on Bluehost. We mapped 215+ old addresses before we moved it.
How we move any site safely
On something else? Tell us what you're on
- Joomla
- Drupal
- Weebly
- GoDaddy Website Builder
- Duda
- Ghost
- HubSpot CMS
- Jimdo
- Magento
- BigCommerce
- Sitecore
- Kentico
- Concrete CMS
- Bubble
- TYPO3
- Craft CMS
- PrestaShop
- Contentful
- Carrd
Sites we've built
- Client work
Aqualona
A custom Webflow store on Shopify with about 180 products, launched on 27 February 2026.
Read the story - Client work
Belrose Group
A new Webflow site for three divisions, each with its own page. Built in 2025.
Read the story - Built by us
This website
How we rebuilt pacing.agency in Astro, with Keystatic as the editor.
See the build
+4
Tools we build with
WebflowWe're a Webflow Certified Partner. Your team can edit the pages without a developer, and the tracking and forms are wired in before launch.Tech- Astro + KeystaticThe site you're reading is built with Astro and edited in Keystatic. Pages go out as plain, fast HTML, every edit is saved in Git, and when we need something custom we write it into the same project.Tech
ShopifyShopify runs the products and checkout behind a store we build, and we send purchases to the ad platforms from the server, so ad blockers and checkout scripts don't lose them.Tech
FigmaWhere we draw the layout and agree it with you before anything is built. Websites, landing pages and ad statics all start in the file.Content- CloudflareSits in front of our sites and tools: DNS and caching, Workers, R2 storage, Access, Turnstile and Pages.Tech
GTMHolds every tag, in the browser and on the server, so a change goes in once and gets tested before it goes live.Tech
GA4Counts sessions and events. We check it against the raw data before we report from it.Reporting- n8nAutomation that scales with you, not against you. We run n8n on our own server, so scaling is free and every run is visible, to people and to our agents.Tech
Show 4 more
And the ones we built
- Built by us
biio.link
Your social bios send people to a page on your own website, not someone else's, and Google Analytics shows how many came. Free for Pacing clients.
See the build - Built by us
Pacing Compressor
Drop in JPEG, PNG, WebP or AVIF images, shrink them in your browser and download the result. Your files never leave your device.
See the build - Built by us
Pacing TechStack
Our in-house scanner lists the tools and tracking a website runs. A quick scan takes about 5 seconds.
See the build
How a project runs
- Discover. We look at your goals, your audience and what the current site is and isn't doing. You get a short list of the pages and journeys that matter most, usually home, services and contact.
- Design. We draw those pages in Figma and you comment in the file. Nothing gets built until the layout is agreed, so there are no surprises later.
- Build. We build it in Webflow, or in Astro with Keystatic when the site needs custom code, and on Shopify for shops. Forms are wired to your CRM and tracking is set up as we go.
- Test and launch. We check every page on phone and desktop, test the forms, and make sure the first visitor is already counted. Old addresses are redirected to the new pages.
- Hand over. We show your team how to edit pages and CMS content themselves, so small changes don't need a developer.
At the end you have the new site, a design file you can reuse, working forms and tracking, and a team that can edit it. If the old look is holding you back, a rebrand can go alongside.
On WordPress? We move you to Webflow or Astro, whichever suits the site, and keep your old addresses working.
Questions about a new website
Curious about the process, the platforms, or what a good site needs? Ask away.
Still have questions?
Talk to usWhat's the difference between UX and UI design?
UX (user experience) is how a visitor moves through your site and whether they get to what they came for. UI (user interface) is how it looks: layout, type, colour and buttons.
If it takes five clicks to reach the page that makes you money, that's a UX problem. Both are part of our website design and development.
What platforms do you use for website development?
We pick the platform for the site, not the other way round. Webflow suits a site your team edits itself, Astro with Keystatic suits a site that needs custom code (our own site runs on it), and for shops we use Shopify (we've built a custom Webflow storefront on Shopify).
We don't build or maintain WordPress. If you're on it, we'll move you to Webflow or Astro, whichever suits the site.
How do you approach a website redesign or rebuild?
We start with your goals, your visitors and what the current site is doing. Then we draw the key pages in Figma and agree them with you, and only then build, on the platform that suits the site. We talk the design through with you on a call before the build starts.
What is website design and development?
It's planning, designing, building and launching a website. Design covers how it's laid out and how it looks. Development is building it so it works and is easy for you to edit.
We draw the layout in Figma, agree it with you, then build it on the platform that suits the site, and set up tracking and forms before launch.
How do you handle website maintenance and updates?
On Webflow there's no server or plugin to update, so maintenance is mostly content changes, fixes and checks. Our ongoing management service covers content changes, DNS and Cloudflare settings, form spam checks, and testing that tracking and forms still work after a change.
How do you ensure my website is mobile-friendly and accessible?
On our own site, checking pages at phone width is a written rule with a check script behind it: text size, tap targets and layout. Phone checks before launch are part of how we build.
Accessibility is a separate job. We don't issue an accessibility certificate, and a formal audit against WCAG isn't something we provide.
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.