Looker Studio

Google's free data visualization platform that transforms raw data into interactive dashboards and beautiful reports.

Looker Studio – Your Data is Beautiful. Use It.

How Looker Studio Works: Looker Studio connects to virtually any data source through built-in and partner connectors. It transforms your raw data into compelling visual stories with interactive reports and dashboards using web-based reporting tools. You can easily share insights with individuals, teams, or the world, and collaborate in real time.

Why It Matters: Data visualization is crucial for making informed business decisions. Looker Studio makes complex data accessible and actionable, helping marketing teams track campaign performance, measure ROI, and identify growth opportunities. Best of all, it's completely free and integrates seamlessly with Google's ecosystem.

All Tools

Empowering
Businesses:

Linked Services

Strategy
Paid Marketing
End-to-end paid campaigns that drive traffic, convert leads, and make your ad budget work harder. Watch as your ROAS grows.
Strategy
Funnel Management
Don't let your leads fall through the gapa. Complete funnel construction, design, and optimisation.
Technical
CRM Management & Email
Seamless CRM integration and email journeys that turn leads into loyal customers.
Strategy
Management, Support & Reporting
Make sure your marketing doesn't stand still.
Technical
Tech & Tracking
Sophisticated setups for data, security, and automation. Data is a commodity now - ensure yours and your customers data is safe.
Strategy
Strategy & Consulting
Big-picture thinking, sharp analysis, and a dash of confidence. Your business, but more tech (and smarter). We'll boost your ROI and ROAS.

Linked Case Studies

The Therapy Lounge homepage
Strategic ad creation and ideation process

•

November 10, 2025

The Therapy Lounge: Profitable Lead Generation
Delivering 3x ROAS through strategic Google Ads management and complex Meta retargeting funnels with custom therapy ad workarounds

FAQs

Some top answers to your top questions.

How do you ensure continuous optimisation of my marketing?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.

Find Out More
What data sources can you connect to Looker Studio?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Looker Studio connects to hundreds of data sources, making it easy to combine marketing data from multiple platforms into unified dashboards and reports.

Popular marketing data sources include:

  • Google platforms (Analytics, Ads, Search Console, YouTube)
  • Social media advertising (Facebook, LinkedIn, Twitter, TikTok)
  • CRM systems and sales data (HubSpot, Salesforce, Pipedrive)
  • Email marketing platforms (Mailchimp, ConvertKit, ActiveCampaign)
  • E-commerce platforms (Shopify, WooCommerce, BigCommerce)
  • Custom databases and APIs via connectors

We integrate these sources with BigQuery for advanced analysis and use Zapier automation to ensure data flows seamlessly into your reporting dashboards.

Find Out More
How do you measure the success of a marketing strategy?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

We work with you to set the KPIs, which could be revenue growth, lead generation, or brand awareness, and we track progress against them. Regular reviews and transparent reporting ensure your strategy stays on track and delivers results.

Find Out More
How does Looker Studio help create better marketing reports?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Looker Studio transforms raw marketing data into compelling visual stories that make complex performance metrics easy to understand and act upon for stakeholders at all levels.

Key reporting improvements include:

  • Interactive dashboards that update in real-time
  • Custom visualizations tailored to your business metrics
  • Automated report generation and scheduled delivery
  • Drill-down capabilities for detailed analysis
  • Mobile-friendly reports accessible anywhere
  • Brand-consistent styling and professional presentation

Our ongoing management service includes custom Looker Studio dashboard creation and maintenance for comprehensive marketing performance tracking.

Find Out More
How do you measure the success of a paid marketing campaign?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Success is measured using key performance indicators (KPIs) like cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and overall conversions. We set clear goals at the start, track every metric, and provide transparent reporting. Our focus is always on delivering measurable business outcomes, not just vanity metrics.

Find Out More
How do you develop a marketing strategy for my business?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

We start by getting to know your business, market, and ambitions. Then, we conduct research, analyse your competitors, and identify opportunities. From there, we design a bespoke plan with clear KPIs, milestones, and a roadmap that we stick to. Our approach is focused on results.

Find Out More
What are the best practices for Looker Studio performance optimization?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Optimizing Looker Studio performance ensures your marketing dashboards load quickly and provide smooth user experiences. Use data source aggregation, implement appropriate date ranges, optimize chart types, and minimize data sources per report for best results.

Find Out More
How can BigQuery transform marketing data analysis for businesses?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

BigQuery transforms marketing data analysis by processing massive datasets in seconds rather than hours. You can finally answer complex questions like "Which customer journey paths generate the highest lifetime value?" or analyze 18 months of multi-channel data without your computer crashing.

The real game-changer is combining data from different sources. Website behavior, email engagement, social interactions, and purchase history all merge into one comprehensive view. This unified approach reveals insights impossible to see when data lives in separate silos, helping you optimize campaigns, improve targeting, and increase ROI across all marketing channels.

We integrate BigQuery with Looker Studio and our technical tracking service to create comprehensive marketing intelligence systems.

Find Out More
What are the most important GTM tags for digital marketing?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Essential GTM tags provide comprehensive tracking coverage across all major marketing channels, ensuring accurate data collection for optimisation and attribution analysis.

Critical marketing tags include:

  • Google Analytics 4 for website behaviour and conversion tracking
  • Google Ads conversion tracking for PPC campaign optimisation
  • Facebook Pixel for social media advertising measurement
  • LinkedIn Insight Tag for B2B campaign tracking
  • Custom HTML tags for specialised tracking requirements
  • Data Layer variables for advanced event tracking

We implement these tags as part of our technical tracking service and create custom Looker Studio dashboards to unify data from all sources.

Find Out More
What’s the difference between fixed-fee and performance-based retainers?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com
A fixed-fee retainer gives you predictable monthly costs for a set scope of work. A performance-based retainer ties part of our fee to achieving specific results, like lead generation or sales. We’ll help you choose the model that aligns with your goals and risk tolerance.
Find Out More
Let's talk about your next project
Contact Us