Looker Studio

We work with you to set the KPIs, which could be revenue growth, lead generation, or brand awareness, and we track progress against them. Regular reviews and transparent reporting ensure your strategy stays on track and delivers results.

We track automation ROI by measuring time savings, error reduction, and productivity improvements, typically seeing returns within 2-3 months of implementation.

ROI measurement includes:

• Time savings calculation (hours per week automated)
• Error reduction and improved data accuracy
• Increased team productivity and capacity
• Faster response times to leads and opportunities
• Reduced software licensing costs through integration
• Improved client satisfaction through consistency

We provide detailed ROI reports as part of our ongoing management service, using Looker Studio dashboards to track automation performance and business impact over time.

ClickUp excels at client project management by providing transparency, automated reporting, and professional client portals that keep everyone aligned on project progress and deliverables. Guest access allows clients to view specific projects, while automated progress reports and milestone notifications keep communication flowing smoothly.

We integrate ClickUp reporting with our Looker Studio dashboards to provide comprehensive project and performance reporting for our funnel management clients.

BigQuery transforms marketing data analysis by processing massive datasets in seconds rather than hours. You can finally answer complex questions like "Which customer journey paths generate the highest lifetime value?" or analyze 18 months of multi-channel data without your computer crashing.

The real game-changer is combining data from different sources. Website behavior, email engagement, social interactions, and purchase history all merge into one comprehensive view. This unified approach reveals insights impossible to see when data lives in separate silos, helping you optimize campaigns, improve targeting, and increase ROI across all marketing channels.

We integrate BigQuery with Looker Studio and our technical tracking service to create comprehensive marketing intelligence systems.

We offer regular calls, fresh ideas, and honest feedback. We're not going to say yes to you because you want to hear it, we're going to give you our opinion based on experience and data.

You can reach out whenever you need advice or a sounding board. We want to be your long-term partner, helping you adapt and grow as your business evolves.

Strategy and consulting in marketing is about creating a clear, actionable plan to hit your goals. It involves analysing your market, competitors, and current efforts, then designing a roadmap for growth. We provide expert advice, tailored strategies, and ongoing support to help you outpace the competition.

Essential GTM tags provide comprehensive tracking coverage across all major marketing channels, ensuring accurate data collection for optimisation and attribution analysis.

Critical marketing tags include:

• Google Analytics 4 for website behaviour and conversion tracking
• Google Ads conversion tracking for PPC campaign optimisation
• Facebook Pixel for social media advertising measurement
• LinkedIn Insight Tag for B2B campaign tracking
• Custom HTML tags for specialised tracking requirements
• Data Layer variables for advanced event tracking

We implement these tags as part of our technical tracking service and create custom Looker Studio dashboards to unify data from all sources.

We provide regular updates via email, scheduled calls, and detailed reports. We're also available on instant chats for emergencies. We appreciate that time is precious and so will only take up your time when required so both parties can get on with what they do best!

Optimisation is ongoing. We constantly test ad copy, creative, targeting, and bidding strategies. Using A/B testing and real-time analytics, we refine campaigns to improve performance. We also monitor audience segments, adjust budgets, and scale what works. Our goal is to maximize your ROI and ROAS and keep your campaigns ahead of the curve.