Looker Studio

Essential GTM tags provide comprehensive tracking coverage across all major marketing channels, ensuring accurate data collection for optimisation and attribution analysis.

Critical marketing tags include:

• Google Analytics 4 for website behaviour and conversion tracking
• Google Ads conversion tracking for PPC campaign optimisation
• Facebook Pixel for social media advertising measurement
• LinkedIn Insight Tag for B2B campaign tracking
• Custom HTML tags for specialised tracking requirements
• Data Layer variables for advanced event tracking

We implement these tags as part of our technical tracking service and create custom Looker Studio dashboards to unify data from all sources.

Looker Studio stands out for its combination of powerful features, ease of use, and cost-effectiveness, making it an excellent choice for most marketing reporting needs. It's free to use with comprehensive features and native integration with Google's marketing platform.

We start by getting to know your business, market, and ambitions. Then, we conduct research, analyse your competitors, and identify opportunities. From there, we design a bespoke plan with clear KPIs, milestones, and a roadmap that we stick to. Our approach is focused on results.

Optimisation is ongoing. We constantly test ad copy, creative, targeting, and bidding strategies. Using A/B testing and real-time analytics, we refine campaigns to improve performance. We also monitor audience segments, adjust budgets, and scale what works. Our goal is to maximize your ROI and ROAS and keep your campaigns ahead of the curve.

Looker Studio offers flexible sharing and collaboration options that make it easy to distribute marketing insights across your organization while maintaining appropriate access controls through link sharing, scheduled delivery, and version control capabilities.

Looker Studio is free to use for most marketing reporting needs, making it an excellent choice for businesses wanting professional dashboards without additional software costs. Limitations include connector-specific data refresh limits and some premium connectors requiring paid plans.

Ongoing management, support, and reporting means we don’t just launch your marketing and leave you to it. We provide continuous support, regular performance reports, and proactive optimisation to keep your website, campaigns, and analytics in top shape. It’s about long-term partnership and growth - cheesy we know, but we want you as a successful case study on our website. Nothing wrong with that is there.

We combine commercial focus with creative thinking, and we’re hands-on from start to finish. We become your partner, we only succeed if you succeed. We want you as a case study for our work!

Our engagements include audits, workshops, competitor analysis, strategy development, and ongoing consultation. We provide clear deliverables, actionable recommendations, and hands-on support to help you implement your strategy.

Looker Studio transforms raw marketing data into compelling visual stories that make complex performance metrics easy to understand and act upon for stakeholders at all levels.

Key reporting improvements include:

• Interactive dashboards that update in real-time
• Custom visualizations tailored to your business metrics
• Automated report generation and scheduled delivery
• Drill-down capabilities for detailed analysis
• Mobile-friendly reports accessible anywhere
• Brand-consistent styling and professional presentation

Our ongoing management service includes custom Looker Studio dashboard creation and maintenance for comprehensive marketing performance tracking.