Looker Studio

Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.

We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.

Through reports you can open yourself, calls where we walk through them, and a chat channel for anything urgent. How often depends on the work we've agreed, and we keep updates short so they don't eat into your day.

Onboarding has three steps: you fill in a questionnaire about your business, we review your current marketing, site and analytics, and we agree what to fix first. Then the regular reports, calls and improvements begin.

A fixed-fee retainer is the same monthly cost for an agreed scope. A performance-based one adds a share of results to a base fee. Fixed is the usual starting point, and we agree the fee model before we start.

It's free, it reads our stack directly (GA4, Google Ads, BigQuery and Google Sheets) and it shares like a Google Doc, so clients can open a report themselves. That's why it's our default. When a client needs more than a dashboard can show, we build a custom tool on the same data.

Do the heavy work before the report. We join and total the data in BigQuery, so the dashboard reads a small, tidy table. Then we keep date ranges short and use fewer charts and data sources on each page.

Close to live, but not instant. Looker Studio keeps a cached copy of each data source and refreshes it on a freshness setting, which you choose per data source. How short you can set it depends on the connector. Refreshing the report may not bypass the cache. For weekly and monthly reports that's plenty.

Review it every quarter, and rewrite it properly once a year or when something big changes in your business or market. A review is a short check against your goals, not a new plan.

We start from what your business counts as a customer, such as leads, revenue or cost per customer, and set conversions up to match. Then we report against that, checking the numbers against your own data rather than trusting ad-platform figures alone.

Want to know the ROAS your margin needs to break even? Work it out with the break-even ROAS calculator.

We start with a 15-minute call about your goals and numbers, then an hour of discovery on where you're losing enquiries and what's already working. The plan that follows says what we'd do first, what it'll cost and what to leave until later. Strategy is part of the work, not a separate product, so it carries on while we build and run things.

Once your ads, tracking, website and reports are live, we look after them: we check the numbers against the raw data, fix what slips, and pick the biggest improvement to make next. Each report ends with a decision to push, fix or stop.

We track how quickly leads get a reply, how many move from one stage to the next, and email opens and clicks. We also carry the ad or page each lead came from into the CRM, so you can see which sources bring customers.

Reports follow the funnel: spend, traffic, leads and conversions, and revenue wherever we can tie it to your CRM or sales data. They live in a Looker Studio dashboard, and each one ends with a decision: push, fix or stop.

Want to check your own ROAS against break-even? Try the break-even ROAS calculator.

We fix the measurement first, then the searches or audiences you're paying for, then budgets and creative. We check platform numbers against your CRM before moving budget.

Want a quick read on whether current spend clears break-even? Try the spend check.

We split each job into tasks with an owner on the task board in our CRM (Twenty). Code changes are GitHub pull requests that get reviewed before they're merged, and plans, notes and reports live in Google Docs and Sheets.

You don't need to log in to any of it. We walk through the plan and the reports with you in meetings.