How much does Looker Studio cost, and what are its limits?
Looker Studio is free to build and share reports in. Google also sells a paid Pro tier with extra collaboration and admin features, and some connectors made by other companies charge their own fees. Check Google's site for current Pro pricing.
What costs money
- Looker Studio itself: free.
- Pro: a paid tier from Google with enterprise collaboration and administration features, for larger teams. Check Google for the current price.
- Third-party connectors: some are made by other companies and charge their own fees. The connectors we use (GA4, Google Ads, BigQuery and Sheets) are Google's.
- BigQuery: if a report reads from it, BigQuery's own query costs apply.
The limits that matter
- Data is cached and refreshed on a freshness setting, so it isn't instant.
- Big blended datasets slow a report down. We do the joining in BigQuery first.
- It shows whatever it's given. It can't tell if the data is wrong.
Our ongoing reporting service covers building the reports, and we scope that separately from the software.
Also worth asking
Other answers about the same tools.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
What’s included in your performance reporting?
Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.
How do you ensure continuous optimisation of my marketing?
We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.
How do you communicate updates and results to clients?
Through reports you can open yourself, calls where we walk through them, and a chat channel for anything urgent. How often depends on the work we've agreed, and we keep updates short so they don't eat into your day.
What happens during onboarding for ongoing support?
Onboarding has three steps: you fill in a questionnaire about your business, we review your current marketing, site and analytics, and we agree what to fix first. Then the regular reports, calls and improvements begin.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.