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What does SEMrush cost and which plan should you choose?

Last Updated

October 28, 2025

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SEMrush Pricing Plans and Strategic Value Selection

SEMrush offers tiered pricing based on features and usage limits, with plans suitable for individual marketers, agencies, and enterprise organisations that require comprehensive SEO and marketing analytics capabilities for strategic business growth.

Pricing structure includes feature assessment, usage requirements, and strategic value evaluation that ensures appropriate SEMrush investment while maximising SEO and marketing analytics benefits for sustainable business development and competitive advantage.

Pro Plan Features and Small Business Applications

Pro plan at £96/month provides essential SEO tools, keyword research, and competitive analysis that supports small businesses and individual marketers with comprehensive search optimisation capabilities and strategic marketing insights.

Individual Marketer and Small Business Support

Pro features include keyword research, site audits, and position tracking that enable effective SEO management while providing sufficient functionality for small business marketing and individual professional requirements.

Usage limits include project caps, report restrictions, and feature constraints that provide essential SEO capabilities while encouraging upgrade to higher tiers for expanded functionality and comprehensive marketing analysis.

SEMrush Pricing Tiers
  • Pro plan: £96/month for small businesses and individual marketers with essential SEO tools
  • Guru plan: £191/month for agencies and growing businesses with advanced features
  • Business plan: £377/month for large agencies and enterprises with comprehensive capabilities
  • Enterprise solutions: Custom pricing for high-volume users with specialised requirements
  • Free tools: Limited functionality available without subscription commitment

Guru Plan Advanced Features and Agency Applications

Guru plan at £191/month provides advanced features, increased usage limits, and agency-focused capabilities that support growing businesses and marketing agencies with comprehensive SEO and competitive analysis requirements.

Advanced features include historical data, extended reports, and enhanced analytics that enable sophisticated SEO strategies while supporting agency client management and comprehensive marketing analysis capabilities.

Business Plan Enterprise Capabilities

Business plan at £377/month offers enterprise-level features, API access, and comprehensive analytics that support large agencies and enterprises with extensive SEO requirements and advanced marketing analysis needs.

Enterprise capabilities include API integration, white-label reports, and advanced user management that enable large-scale SEO operations while supporting comprehensive client management and strategic business development.

Custom Enterprise Solutions and High-Volume Usage

Enterprise solutions provide custom pricing, specialised features, and dedicated support that address high-volume users and organisations with unique SEO requirements while ensuring comprehensive functionality and professional service.

Custom solutions include tailored features, dedicated account management, and specialised integrations that support large-scale SEO operations while meeting specific organisational requirements and strategic objectives.

Free Tools and Limited Functionality Access

Free SEMrush tools provide limited functionality access that enables SEO exploration and basic analysis without subscription commitment while demonstrating platform capabilities and strategic value for potential users.

Free access includes basic keyword research, limited site audits, and essential features that provide SEO insights while encouraging upgrade to paid plans for comprehensive functionality and strategic marketing capabilities.

Ready to select the optimal SEMrush plan for comprehensive SEO success and strategic marketing advantage? Our strategy consulting includes SEMrush plan selection and feature optimisation that ensures maximum value from your investment while supporting strategic SEO development and sustainable business growth through effective search optimisation.

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  • Backlink profiles and link-building opportunities
  • Ad copy analysis and PPC campaign insights
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SEMrush offers a comprehensive suite of SEO tools that help identify opportunities, fix technical issues, and track performance improvements across all aspects of search optimization.

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SEMrush's keyword research tools provide comprehensive data on search volume, competition, and trends, enabling strategic content planning that targets high-opportunity keywords.

Keyword research process includes:

  • Discover high-volume, low-competition keyword opportunities
  • Analyze keyword difficulty and search intent
  • Identify related keywords and topic clusters
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  • Track seasonal trends and search volume changes
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SEMrush provides comprehensive PPC tools that help optimize ad campaigns through competitor analysis, keyword research, and ad copy insights across Google Ads and other platforms.

PPC optimization features include:

  • Competitor ad analysis and copy inspiration
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  • Ad spend estimation and budget planning
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  • Negative keyword suggestions to reduce wasted spend
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SEMrush offers specialized local SEO tools that help businesses optimize for location-based searches and manage multiple business locations effectively.

Local SEO capabilities include:

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  • Google Business Profile optimization and monitoring
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  • Review management and reputation monitoring
  • Multi-location tracking and reporting

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How do you integrate SEMrush with other marketing tools and workflows?
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SEMrush integrations connect competitive intelligence and SEO data with your broader marketing technology stack, creating seamless workflows and comprehensive reporting.

Integration opportunities include:

  • Google Analytics and Search Console for comprehensive SEO tracking
  • Google Ads for PPC campaign optimization
  • Content management systems for SEO-optimized publishing
  • Project management tools for SEO task coordination
  • Reporting platforms for client and stakeholder dashboards
  • CRM systems for lead qualification and sales alignment

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What are the limitations of SEMrush and when should you consider alternatives?
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While SEMrush is comprehensive, it has certain limitations and may not be the best fit for every business depending on specific needs, budget, and use cases.

Potential limitations include:

  • Higher cost compared to some specialized single-purpose tools
  • Data accuracy can vary by region and industry
  • Learning curve for new users with complex interface
  • Limited social media analysis compared to dedicated social tools
  • Some features may be overkill for small businesses
  • API limitations for custom integrations

Our strategy consulting helps evaluate whether SEMrush fits your specific needs or if alternative tools might provide better value for your marketing objectives and budget.

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