How do you keep a Looker Studio report fast?
Do the heavy work before the report. We join and total the data in BigQuery, so the dashboard reads a small, tidy table. Then we keep date ranges short and use fewer charts and data sources on each page.
What slows a report down
Every chart sends a query. Many charts, long date ranges, big tables and blended data sources mean many slow queries.
What we do
- Join in BigQuery. We build a summary table there and point the report at it.
- Default to a sensible date range, such as the last 30 days, not all time.
- Fewer data sources per page, and avoid blending several big ones.
- Fewer charts. A page that answers one question needs few.
- Set freshness to what the report needs. A weekly report doesn't need minute-by-minute refreshes.
Our ongoing reporting service builds reports this way.
Also worth asking
Other answers about the same tools.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
What’s included in your performance reporting?
Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.
How do you ensure continuous optimisation of my marketing?
We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.
How do you communicate updates and results to clients?
Through reports you can open yourself, calls where we walk through them, and a chat channel for anything urgent. How often depends on the work we've agreed, and we keep updates short so they don't eat into your day.
What happens during onboarding for ongoing support?
Onboarding has three steps: you fill in a questionnaire about your business, we review your current marketing, site and analytics, and we agree what to fix first. Then the regular reports, calls and improvements begin.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.










