How does Looker Studio help create better marketing reports?
It gives the team a report they can open and filter themselves, instead of a PDF that's out of date on arrival. We build it on data we've checked, so the numbers trace back to a source. Our ongoing reporting service includes building and maintaining these reports.
What changes for the client
- Open it any time. A link to the shared report, not an attachment.
- Filter it. Viewers (with a Google account and access) pick a date range or campaign, so a question doesn't need a new report.
- One place for the channels. Traffic, ad cost, leads and sales on the same page.
- Numbers you can trace. Each figure comes from a named source we've checked.
What it doesn't do
It doesn't fix the data. If tracking is wrong, the report is wrong, which is why we check GA4, Google Ads and the CRM against each other first. Data is cached and refreshed on a schedule, so it isn't a live feed.
Our ongoing reporting service builds and maintains the reports.
Also worth asking
Other answers about the same tools.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
What’s included in your performance reporting?
Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.
How do you ensure continuous optimisation of my marketing?
We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.
How do you communicate updates and results to clients?
Through reports you can open yourself, calls where we walk through them, and a chat channel for anything urgent. How often depends on the work we've agreed, and we keep updates short so they don't eat into your day.
What happens during onboarding for ongoing support?
Onboarding has three steps: you fill in a questionnaire about your business, we review your current marketing, site and analytics, and we agree what to fix first. Then the regular reports, calls and improvements begin.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.