SEMrush

While SEMrush is comprehensive, it has certain limitations and may not be the best fit for every business depending on specific needs, budget, and use cases.

Potential limitations include:

• Higher cost compared to some specialized single-purpose tools
• Data accuracy can vary by region and industry
• Learning curve for new users with complex interface
• Limited social media analysis compared to dedicated social tools
• Some features may be overkill for small businesses
• API limitations for custom integrations

Our strategy consulting helps evaluate whether SEMrush fits your specific needs or if alternative tools might provide better value for your marketing objectives and budget.

SEMrush integrations connect competitive intelligence and SEO data with your broader marketing technology stack, creating seamless workflows and comprehensive reporting.

Integration opportunities include:

• Google Analytics and Search Console for comprehensive SEO tracking
• Google Ads for PPC campaign optimization
• Content management systems for SEO-optimized publishing
• Project management tools for SEO task coordination
• Reporting platforms for client and stakeholder dashboards
• CRM systems for lead qualification and sales alignment

We implement SEMrush integrations using Zapier automation and create unified reporting dashboards with Looker Studio as part of our comprehensive marketing infrastructure.

SEMrush offers specialized local SEO tools that help businesses optimize for location-based searches and manage multiple business locations effectively.

Local SEO capabilities include:

• Local keyword research and ranking tracking
• Google Business Profile optimization and monitoring
• Local citation analysis and management
• Competitor analysis for local markets
• Review management and reputation monitoring
• Multi-location tracking and reporting

Our content and SEO service includes local SEO optimization using SEMrush data combined with Google Search Console insights for comprehensive local search visibility.

SEMrush provides comprehensive PPC tools that help optimize ad campaigns through competitor analysis, keyword research, and ad copy insights across Google Ads and other platforms.

PPC optimization features include:

• Competitor ad analysis and copy inspiration
• Keyword research specifically for paid campaigns
• Ad spend estimation and budget planning
• Landing page analysis and optimization recommendations
• Negative keyword suggestions to reduce wasted spend
• PPC keyword grouping and campaign structure guidance

We combine SEMrush PPC insights with Google Ads management as part of our paid marketing service for comprehensive campaign optimization.

SEMrush offers tiered pricing based on features and usage limits, with plans suitable for individual marketers, agencies, and enterprise organizations.

Pricing structure includes:

• Pro plan (£96/month) for small businesses and individual marketers
• Guru plan (£191/month) for agencies and growing businesses
• Business plan (£377/month) for large agencies and enterprises
• Custom enterprise solutions for high-volume users
• Free tools available with limited functionality
• Annual discounts available for long-term commitments

Our strategy consulting includes SEMrush plan selection and feature optimization to ensure you get maximum value from your investment.

SEMrush's keyword research tools provide comprehensive data on search volume, competition, and trends, enabling strategic content planning that targets high-opportunity keywords.

Keyword research process includes:

• Discover high-volume, low-competition keyword opportunities
• Analyze keyword difficulty and search intent
• Identify related keywords and topic clusters
• Research competitor keyword strategies and gaps
• Track seasonal trends and search volume changes
• Plan content calendars based on keyword opportunities

We integrate SEMrush keyword data with our content creation process and track performance using Google Search Console for comprehensive SEO strategy.

SEMrush offers a comprehensive suite of SEO tools that help identify opportunities, fix technical issues, and track performance improvements across all aspects of search optimization.

Essential SEO features include:

• Keyword research and difficulty analysis for content planning
• Site audit tool identifying technical SEO issues
• Position tracking for keyword ranking monitoring
• Backlink analysis and link-building opportunities
• Content optimization recommendations and SEO writing assistant
• Local SEO tools for multi-location businesses

Our content and SEO service leverages these SEMrush features to improve your search rankings and organic traffic systematically.

SEMrush provides comprehensive competitive intelligence that reveals your competitors' digital marketing strategies, helping you identify opportunities and stay ahead in your market.

Competitive analysis features include:

• Competitor organic and paid keyword strategies
• Backlink profiles and link-building opportunities
• Ad copy analysis and PPC campaign insights
• Content gap analysis and topic opportunities
• Social media performance and engagement metrics
• Market share analysis and traffic estimation

Our strategy consulting uses SEMrush competitive data to develop winning marketing strategies that outperform your competition.

We combine commercial focus with creative thinking, and we’re hands-on from start to finish. We become your partner, we only succeed if you succeed. We want you as a case study for our work!

We offer regular calls, fresh ideas, and honest feedback. We're not going to say yes to you because you want to hear it, we're going to give you our opinion based on experience and data.

You can reach out whenever you need advice or a sounding board. We want to be your long-term partner, helping you adapt and grow as your business evolves.

Our engagements include audits, workshops, competitor analysis, strategy development, and ongoing consultation. We provide clear deliverables, actionable recommendations, and hands-on support to help you implement your strategy.

We work with you to set the KPIs, which could be revenue growth, lead generation, or brand awareness, and we track progress against them. Regular reviews and transparent reporting ensure your strategy stays on track and delivers results.

A marketing strategy is the big-picture direction, it's your goals, your brand positioning, and your approach. A marketing plan is the tactical execution -what you’ll do, when, and how. Both are essential, and we have project managers and big picture thinkers in house to help you with both.

We start by getting to know your business, market, and ambitions. Then, we conduct research, analyse your competitors, and identify opportunities. From there, we design a bespoke plan with clear KPIs, milestones, and a roadmap that we stick to. Our approach is focused on results.

Strategy and consulting in marketing is about creating a clear, actionable plan to hit your goals. It involves analysing your market, competitors, and current efforts, then designing a roadmap for growth. We provide expert advice, tailored strategies, and ongoing support to help you outpace the competition.

Every site we build has SEO best practice front and centre - organic traffic ischeaper than paid traffic (obviously), so build a site for organic growth in mind. Fast loading times, clean code, mobile optimisation, and engaging content. We also offer ongoing SEO services to help you rank better but also always advise - create great content that people want to share and you'll be doing pretty good SEO anyway.

We provide ongoing support to keep your systems running smoothly, monitor for issues, and make improvements as your business grows. This includes regular audits, updates, and proactive recommendations to ensure your infrastructure always supports your marketing goals.

We blend data driven audience segmentation, our team of expert content creaters and your market knowledge to create content that resonates with your audience. If your audience engage and share that content, we know your site will rank. Build authority and trust in your space and clients will come.

Consistency is key. Most businesses benefit from publishing new content weekly or fortnightly, but the ideal frequency depends on your goals and resources. New content isn't only a new page, it's also updating old content. We’ll help you find the right balance to keep your site fresh and your audience engaged.

On-page SEO refers to optimising elements on your website, so we're talking content, meta tags, internal links. Off-page SEO is about building your site’s authority through backlinks, social signals, and partnerships. Think on-page is the content you create and off-page is when it's being shared.

We make sure that the content is delivering as much information about the searchquery as possible - if wearen't the expert, we'll link to the expert. We use traditional techniques like keyword research and interlinking to ensure your content ranks well but we'll always come back to creating great content for your audience. We focus on user experience and quality, as Google rewards content that genuinely helps people.

We need to understand your audience, sector, competitors and brand positioning. We then map the content you have to the user journey and identify gaps. We determine the highest priority content, how it should be consumed and create a calendar. From here it's about execution.

Content is everything your audience consumes by reading, listening or watching (or in some cases touching). It's blogs, videos, images, everything you see online is content.

SEO ensures your content is discoverable on Google and other search and AI platforms. SEO is more than search engines, it's anywhere a user can search for your content.

Together, they help you attract, engage, and convert your ideal audience. We combine strategy and creativity to help you grow your authority and rankings.