SEMrush

We provide ongoing support to keep your systems running smoothly, monitor for issues, and make improvements as your business grows. This includes regular audits, updates, and proactive recommendations to ensure your infrastructure always supports your marketing goals.

SEMrush offers tiered pricing based on features and usage limits, with plans suitable for individual marketers, agencies, and enterprise organizations.

Pricing structure includes:

• Pro plan (£96/month) for small businesses and individual marketers
• Guru plan (£191/month) for agencies and growing businesses
• Business plan (£377/month) for large agencies and enterprises
• Custom enterprise solutions for high-volume users
• Free tools available with limited functionality
• Annual discounts available for long-term commitments

Our strategy consulting includes SEMrush plan selection and feature optimization to ensure you get maximum value from your investment.

SEMrush's keyword research tools provide comprehensive data on search volume, competition, and trends, enabling strategic content planning that targets high-opportunity keywords.

Keyword research process includes:

• Discover high-volume, low-competition keyword opportunities
• Analyze keyword difficulty and search intent
• Identify related keywords and topic clusters
• Research competitor keyword strategies and gaps
• Track seasonal trends and search volume changes
• Plan content calendars based on keyword opportunities

We integrate SEMrush keyword data with our content creation process and track performance using Google Search Console for comprehensive SEO strategy.

A marketing strategy is the big-picture direction, it's your goals, your brand positioning, and your approach. A marketing plan is the tactical execution -what you’ll do, when, and how. Both are essential, and we have project managers and big picture thinkers in house to help you with both.

On-page SEO refers to optimising elements on your website, so we're talking content, meta tags, internal links. Off-page SEO is about building your site’s authority through backlinks, social signals, and partnerships. Think on-page is the content you create and off-page is when it's being shared.

We need to understand your audience, sector, competitors and brand positioning. We then map the content you have to the user journey and identify gaps. We determine the highest priority content, how it should be consumed and create a calendar. From here it's about execution.

SEMrush offers specialized local SEO tools that help businesses optimize for location-based searches and manage multiple business locations effectively.

Local SEO capabilities include:

• Local keyword research and ranking tracking
• Google Business Profile optimization and monitoring
• Local citation analysis and management
• Competitor analysis for local markets
• Review management and reputation monitoring
• Multi-location tracking and reporting

Our content and SEO service includes local SEO optimization using SEMrush data combined with Google Search Console insights for comprehensive local search visibility.

While SEMrush is comprehensive, it has certain limitations and may not be the best fit for every business depending on specific needs, budget, and use cases.

Potential limitations include:

• Higher cost compared to some specialized single-purpose tools
• Data accuracy can vary by region and industry
• Learning curve for new users with complex interface
• Limited social media analysis compared to dedicated social tools
• Some features may be overkill for small businesses
• API limitations for custom integrations

Our strategy consulting helps evaluate whether SEMrush fits your specific needs or if alternative tools might provide better value for your marketing objectives and budget.

Our engagements include audits, workshops, competitor analysis, strategy development, and ongoing consultation. We provide clear deliverables, actionable recommendations, and hands-on support to help you implement your strategy.