SEMrush

SEMrush provides comprehensive PPC tools that help optimize ad campaigns through competitor analysis, keyword research, and ad copy insights across Google Ads and other platforms.

PPC optimization features include:

• Competitor ad analysis and copy inspiration
• Keyword research specifically for paid campaigns
• Ad spend estimation and budget planning
• Landing page analysis and optimization recommendations
• Negative keyword suggestions to reduce wasted spend
• PPC keyword grouping and campaign structure guidance

We combine SEMrush PPC insights with Google Ads management as part of our paid marketing service for comprehensive campaign optimization.

A marketing strategy is the big-picture direction, it's your goals, your brand positioning, and your approach. A marketing plan is the tactical execution -what you’ll do, when, and how. Both are essential, and we have project managers and big picture thinkers in house to help you with both.

SEMrush offers a comprehensive suite of SEO tools that help identify opportunities, fix technical issues, and track performance improvements across all aspects of search optimization.

Essential SEO features include:

• Keyword research and difficulty analysis for content planning
• Site audit tool identifying technical SEO issues
• Position tracking for keyword ranking monitoring
• Backlink analysis and link-building opportunities
• Content optimization recommendations and SEO writing assistant
• Local SEO tools for multi-location businesses

Our content and SEO service leverages these SEMrush features to improve your search rankings and organic traffic systematically.

We combine commercial focus with creative thinking, and we’re hands-on from start to finish. We become your partner, we only succeed if you succeed. We want you as a case study for our work!

SEMrush offers tiered pricing based on features and usage limits, with plans suitable for individual marketers, agencies, and enterprise organizations.

Pricing structure includes:

• Pro plan (£96/month) for small businesses and individual marketers
• Guru plan (£191/month) for agencies and growing businesses
• Business plan (£377/month) for large agencies and enterprises
• Custom enterprise solutions for high-volume users
• Free tools available with limited functionality
• Annual discounts available for long-term commitments

Our strategy consulting includes SEMrush plan selection and feature optimization to ensure you get maximum value from your investment.

We make sure that the content is delivering as much information about the searchquery as possible - if wearen't the expert, we'll link to the expert. We use traditional techniques like keyword research and interlinking to ensure your content ranks well but we'll always come back to creating great content for your audience. We focus on user experience and quality, as Google rewards content that genuinely helps people.

We blend data driven audience segmentation, our team of expert content creaters and your market knowledge to create content that resonates with your audience. If your audience engage and share that content, we know your site will rank. Build authority and trust in your space and clients will come.

SEMrush's keyword research tools provide comprehensive data on search volume, competition, and trends, enabling strategic content planning that targets high-opportunity keywords.

Keyword research process includes:

• Discover high-volume, low-competition keyword opportunities
• Analyze keyword difficulty and search intent
• Identify related keywords and topic clusters
• Research competitor keyword strategies and gaps
• Track seasonal trends and search volume changes
• Plan content calendars based on keyword opportunities

We integrate SEMrush keyword data with our content creation process and track performance using Google Search Console for comprehensive SEO strategy.

SEMrush offers specialized local SEO tools that help businesses optimize for location-based searches and manage multiple business locations effectively.

Local SEO capabilities include:

• Local keyword research and ranking tracking
• Google Business Profile optimization and monitoring
• Local citation analysis and management
• Competitor analysis for local markets
• Review management and reputation monitoring
• Multi-location tracking and reporting

Our content and SEO service includes local SEO optimization using SEMrush data combined with Google Search Console insights for comprehensive local search visibility.