Service

Paid Marketing

We run your Google, Meta and LinkedIn ads and report on the enquiries and customers they bring in, from your own records.

Talk numbers How we start

The Therapy Lounge: The Therapy Lounge: profitable enquiries in a category Google restricts — The Therapy Lounge: read the story

What you buy

Ads judged on the enquiries and sales they bring in

Today you see spend, clicks and click rate. We rank every ad by the enquiries and sales in your own records.

Today: ads judged on clicks

Example: a made-up ad account

Ad spend£2,400
Clicks4,200
Click rate2.9%
Cost per click£0.57
Which ad brought a customer??

Lots of numbers. None of them says which ad brought a customer.

With our ads: ranked by sales from your records

Example ad account

Ad C	Paused	0 sales from 40 clicks
Ad B	Kept	6 enquiries, 2 sales
Ad A	More budget	14 enquiries, 5 sales

One ad gets more budget and one is paused.

Campaignsplanned, built and run on Google, Meta and LinkedIn
Tracking firstevery enquiry and sale counted
Ads and testswritten to each platform's rules, new versions tested
Monthly reportenquiries and customers, not just clicks

Proof

Where we've run ads

All our work

Check your numbers

Check your ad spend against break-even

Spend checkPut in your margin and what the ads return. You'll see whether the spend clears break-even.

Where it fits

Ads work when the website, tracking and CRM behind them work.

Ads bring people to your site. Tracking and your CRM show which of them became customers, so you know where the next pound goes.

What's a customer worth?

1
Website
Pages that turn visitors into enquiries.
Websites
2
Tracking
Shows which ads and pages bring customers, not just clicks.
Tracking
3
CRM and follow-up
Every enquiry saved, with where it came from, and followed up.
CRM and email
4
Ads
Spend more once the website and tracking work.
Paid media

Need a tool that doesn't exist yet? We'll build it.

Month to month

What you get from us

Money goes to the ads that work
You see which campaigns bring enquiries and customers, so budget moves there and away from the rest.
A monthly report you can read
Enquiries, customers and cost per customer for each platform, in plain words.
Ads that improve each month
We write new versions, test them and stop the ones that waste spend.

Tools

Tools we use for your ads

Show 4 more

All the tools we use

Our own tools

And the ones we built

All our builds

In detail

How it runs

We start on Google if people search for what you sell, Meta if they don't know to look yet, and LinkedIn if you can name the buyer by job title.

1. Plan

We agree what a customer is worth, who you want to reach and which platform to start on. We read the page each ad would send people to, so the clicks you pay for can become enquiries.

You get: a one-page plan with the target cost per customer, the platform and how the budget is split.

2. Launch

We build the campaigns and write the first ads to each platform's rules. Before real money goes in, we send a test enquiry through your site and check it reaches the platform and your records.

You get: live campaigns, and proof that an enquiry is counted from ad click to your CRM.

3. Improve

Each month we read the numbers from your records, stop what wastes spend, test new ads and move budget to what brings customers.

You get: a monthly report on enquiries, customers and cost per customer, with a short list of what we changed and what we test next.

Questions

Questions about paid ads

Platforms, budgets and creative.

Still have questions?

Talk to us

What is paid marketing and how does it work?

Paid marketing means paying to put your business in front of people, usually through ads on Google, Meta or LinkedIn. You set a budget and an audience, and you pay per click or per thousand views. The hard part is knowing which ads bring customers.

Read the full answer : What is paid marketing and how does it work?

What platforms do you use for paid marketing campaigns?

Google Ads and Meta (Facebook and Instagram), plus LinkedIn for B2B work. We use Microsoft Ads where a campaign needs it. Which ones we use depends on whether people search for what you sell.

Read the full answer : What platforms do you use for paid marketing campaigns?

How much should I budget for paid marketing?

Start from what a customer is worth to you and what a lead costs in your market. The budget then needs to be big enough to get meaningful conversions in a month, and small enough that you can afford to find out it isn't working.

Want a quick starting figure from your revenue and a growth goal? Try the budget planner.

Read the full answer : How much should I budget for paid marketing?

What’s the difference between paid search and paid social campaigns?

Paid search (Google Ads) shows your ad to people typing a query. Paid social (Meta, LinkedIn) shows it to people browsing. Search catches demand that's already there, and social creates interest in something new.

Read the full answer : What’s the difference between paid search and paid social campaigns?

How do you develop creative assets for paid ads?

We start from your brand, your audience and what your competitors' ads say, then write the messages and make versions for each platform, such as Google, Meta and LinkedIn. We use our ad studio to render ads from a brief in your brand, and a person on our team reviews every ad before it goes live.

Once ads are running, we compare the versions and replace the ones that tire.

Read the full answer : How do you develop creative assets for paid ads?

What’s your approach to optimising paid campaigns for better results?

We fix the measurement first, then the searches or audiences you're paying for, then budgets and creative. We check platform numbers against your CRM before moving budget.

Want a quick read on whether current spend clears break-even? Try the spend check.

Read the full answer : What’s your approach to optimising paid campaigns for better results?