Paid Marketing - Campaigns That Deliver

End-to-end paid campaigns that drive traffic, convert leads, and make your ad budget work harder. Watch as your ROAS grows.

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Deliver

Empowering
Businesses:

Deliverables

What makes up this service
Campaign Creative Development

Handling the creative aspects of campaigns, including research, messaging, and the creation of ad copy and videos, as well as A/B testing.

Paid Advertising Campaign Management

Launching and managing paid search and social advertising campaigns on platforms like Google and Meta.

End-to-End Paid Funnel Execution

We execute and manage end-to-end paid marketing funnels designed to drive traffic and convert leads.

Strategy

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Our Services

Why Paid Marketing Matters

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Paid ads shouldn’t be a gamble. We execute and manage end-to-end paid marketing funnels designed to drive traffic and convert leads. Every pound you spend works harder for your business.

Our Approach

  1. End-to-End Paid Funnel Execution: We plan, launch, and manage your paid campaigns from start to finish.
  2. Paid Advertising Campaign Management: We handle paid search and social campaigns on platforms like Google and Meta, optimising for maximum ROI.
  3. Campaign Creative Development: Research, messaging, ad copy, videos, and A/B testing. We make sure your ads stand out and perform.

How We Work

  1. Strategise: We define your goals, audience, and creative direction.
  2. Launch: We build and launch your campaigns and monitor every metric.
  3. Optimise: We test, refine, and scale what works, ensuring you get more for your money.
Ready to get started?

Reach out to us today and let's discover how we can help you.

Let's Talk

Other Services

Linked Tools

Meta
Meta
Google Sheets
Sheets
Google Tag Manager (GTM)
GTM
Google
Google
LinkedIn
LinkedIn
SEMrush
SEMrush

Linked Case Studies

The Therapy Lounge homepage
Strategic ad creation and ideation process

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November 10, 2025

The Therapy Lounge: Profitable Lead Generation
Delivering 3x ROAS through strategic Google Ads management and complex Meta retargeting funnels with custom therapy ad workarounds

Frequently Asked Questions

Wondering about platforms, budgets, or creative?

What is paid marketing and how does it work?
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Paid marketing refers to any digital advertising where you pay to promote your business, products, or services. This includes ads on Google, Facebook, Instagram, LinkedIn, TikTok and more. You set a budget, choose your audience, and your ads are shown to people who fit your criteria. The goal is to drive traffic, generate leads, or make sales.

At Pacing.Agency, we handle everything from strategy to creative to ongoing optimisation, so your ad spend works harder and delivers measurable results.

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How do I know if paid marketing is right for my business?
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Paid marketing is suitable for most businesses looking to grow their audience, generate leads, or increase sales. If you want fast, measurable results and the ability to target specific audiences, paid marketing is a great fit. We’ll help you assess your goals, budget, and current marketing efforts to determine the best approach for your business.

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What platforms do you use for paid marketing campaigns?
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We run paid marketing campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, and more. The right platform depends on your audience and goals. We’ll recommend the best mix for your business and manage campaigns across all relevant channels.

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How much should I budget for paid marketing?
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Budgets for paid marketing vary based on your goals, industry, and competition. We work with clients of all sizes and can recommend a starting budget that fits your needs. The key is to start with a budget you’re comfortable with, then scale as you see results. We’ll help you maximize your return on every pound spent.

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How do you measure the success of a paid marketing campaign?
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Success is measured using key performance indicators (KPIs) like cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and overall conversions. We set clear goals at the start, track every metric, and provide transparent reporting. Our focus is always on delivering measurable business outcomes, not just vanity metrics.

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What’s your approach to optimising paid campaigns for better results?
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Optimisation is ongoing. We constantly test ad copy, creative, targeting, and bidding strategies. Using A/B testing and real-time analytics, we refine campaigns to improve performance. We also monitor audience segments, adjust budgets, and scale what works. Our goal is to maximize your ROI and ROAS and keep your campaigns ahead of the curve.

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How do you develop creative assets for paid ads?
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We start with research, understanding your brand, audience, and competitors. Our team develops messaging, visuals, and ad formats tailored to each platform. We use a mix of copywriting, design, and video to create ads that stand out and drive action.

Creative is tested and refined based on performance data, ensuring your ads stay fresh and effective.

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What’s the difference between paid search and paid social campaigns?
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Paid search (like Google Ads) targets users actively searching for products or services, making it intent-driven. Paid social (like Facebook or Instagram ads) targets users based on interests, demographics, and behaviors, often reaching them earlier in the buying journey. Both have unique strengths—paid search captures demand, while paid social builds awareness and nurtures leads. We often recommend a mix for full-funnel impact.

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How do I know if my business needs funnel management?
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If you’re generating leads but not seeing enough conversions, or if you’re unsure where prospects are dropping off, you likely need funnel management. Businesses of all sizes benefit from a well-structured funnel that guides users from first click to final sale. We’ll audit your current process and recommend improvements tailored to your goals.
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How do you build and launch a marketing funnel?
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We start by mapping your customer journey and identifying every touchpoint. Then, we design and build each stage of the funnel, from landing pages to email sequences. Once built, we launch the funnel, monitor performance, and make adjustments to maximise conversions. Our process is collaborative, transparent, and tailored to your business goals.
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