How often should I publish new content for SEO?
There's no number that suits everyone. Publish as often as you can keep up with at a standard you're happy with, because one good page a month beats four thin ones. Updating an older page counts too.
There's no magic number
It depends on your goals and the time you've got. One good page a month beats four thin ones, and a rhythm you can keep up beats a burst followed by silence.
Updating counts
New content isn't only a new page. Updating an older page that already gets impressions but few clicks can be quicker and pay back sooner. Search Console shows which ones those are, and it's where we look first before adding anything new.
Planning it
When we plan content, the calendar is built around the searches that matter to your business, starting with the pages that already get impressions but few clicks. See our content and SEO service.
Also worth asking
Other answers about the same tools.
What is content and SEO, and why does it matter?
Content is everything your audience reads, watches or listens to. SEO makes it easy to find when someone searches, on Google and other search engines. Together they bring in people who are already looking for what you do.
How do you develop a content strategy for my business?
We start with who you need to reach and which searches matter, using your Search Console data first. Then we line up the content you already have against the customer's journey, mark the gaps and put the pieces that matter most into a content calendar. After that it's writing and checking what earns clicks and enquiries.
How do you optimise content for search engines?
We make each page answer the search as fully as it can, and link to the expert where we aren't one. Then we get the basics right (keywords, titles, headings, internal links) and check in Search Console what the page actually appears for. Underneath it all, we write for the reader.
What makes Pacing.Agency’s approach to content and SEO different?
We start with who you're trying to reach, using what Search Console and GA4 already show about your visitors, plus what you know about your market. We write for the reader first, then check Search Console and GA4 to see what's working.
Does server-side tracking with Stape make my site faster?
On our own site, moving GTM to a same-origin loader left load time unchanged, and speed isn't why we use Stape. Server-side tracking means the page doesn't have to load a separate script for every ad platform, but the GTM container still loads in the page, so don't expect a big jump. We don't promise a speed gain.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.