Can Looker Studio handle real-time marketing data updates?
Last Updated
September 23, 2025
Last Updated
September 23, 2025
Success is measured using key performance indicators (KPIs) like cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and overall conversions. We set clear goals at the start, track every metric, and provide transparent reporting. Our focus is always on delivering measurable business outcomes, not just vanity metrics.
Optimisation is ongoing. We constantly test ad copy, creative, targeting, and bidding strategies. Using A/B testing and real-time analytics, we refine campaigns to improve performance. We also monitor audience segments, adjust budgets, and scale what works. Our goal is to maximize your ROI and ROAS and keep your campaigns ahead of the curve.
We provide regular, transparent reports that cover key metrics at every stage of your funnel - traffic, leads, conversions, and revenue. Our reports include actionable insights and recommendations for improvement. We focus on how your funnel is driving real business results and where we can make it even better.
We track metrics like lead response time, conversion rates, email open and click rates, and customer retention. Regular reports show how your CRM and email journeys are performing, with recommendations for ongoing improvement.
We want to turn your CRM into a source of truth, somewhere where you can see user behaviour at work.
Ongoing management, support, and reporting means we don’t just launch your marketing and leave you to it. We provide continuous support, regular performance reports, and proactive optimisation to keep your website, campaigns, and analytics in top shape. It’s about long-term partnership and growth - cheesy we know, but we want you as a successful case study on our website. Nothing wrong with that is there.
While clients are different, funnels are the same. Our performance reports cover key metrics across the funnel and we pull in the data that matters to your business. We provide clear, actionable insights and recommendations, so you always know what’s working and where to improve. Reports are delivered regularly and tailored to your business goals.
We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.
We have a thorough onboarding process to make sure we're completely clued up about your business and sector. We ask you to complete a questionnaire and depending on the project, we'll review your current marketing, website and analytics to create a tailored plan to deliver the results you're after.
We provide regular updates via email, scheduled calls, and detailed reports. We're also available on instant chats for emergencies. We appreciate that time is precious and so will only take up your time when required so both parties can get on with what they do best!
We provide ongoing support to keep your systems running smoothly, monitor for issues, and make improvements as your business grows. This includes regular audits, updates, and proactive recommendations to ensure your infrastructure always supports your marketing goals.
Strategy and consulting in marketing is about creating a clear, actionable plan to hit your goals. It involves analysing your market, competitors, and current efforts, then designing a roadmap for growth. We provide expert advice, tailored strategies, and ongoing support to help you outpace the competition.
We start by getting to know your business, market, and ambitions. Then, we conduct research, analyse your competitors, and identify opportunities. From there, we design a bespoke plan with clear KPIs, milestones, and a roadmap that we stick to. Our approach is focused on results.
We work with you to set the KPIs, which could be revenue growth, lead generation, or brand awareness, and we track progress against them. Regular reviews and transparent reporting ensure your strategy stays on track and delivers results.
Our engagements include audits, workshops, competitor analysis, strategy development, and ongoing consultation. We provide clear deliverables, actionable recommendations, and hands-on support to help you implement your strategy.
We recommend reviewing your strategy quarterly and making major updates annually or when your business or the market changes. Regular reviews ensure your strategy stays relevant and effective.
We offer regular calls, fresh ideas, and honest feedback. We're not going to say yes to you because you want to hear it, we're going to give you our opinion based on experience and data.
You can reach out whenever you need advice or a sounding board. We want to be your long-term partner, helping you adapt and grow as your business evolves.
We combine commercial focus with creative thinking, and we’re hands-on from start to finish. We become your partner, we only succeed if you succeed. We want you as a case study for our work!
BigQuery transforms marketing data analysis by processing massive datasets in seconds rather than hours. You can finally answer complex questions like "Which customer journey paths generate the highest lifetime value?" or analyze 18 months of multi-channel data without your computer crashing.
The real game-changer is combining data from different sources. Website behavior, email engagement, social interactions, and purchase history all merge into one comprehensive view. This unified approach reveals insights impossible to see when data lives in separate silos, helping you optimize campaigns, improve targeting, and increase ROI across all marketing channels.
We integrate BigQuery with Looker Studio and our technical tracking service to create comprehensive marketing intelligence systems.
Looker Studio transforms raw marketing data into compelling visual stories that make complex performance metrics easy to understand and act upon for stakeholders at all levels.
Key reporting improvements include:
Our ongoing management service includes custom Looker Studio dashboard creation and maintenance for comprehensive marketing performance tracking.
Looker Studio connects to hundreds of data sources, making it easy to combine marketing data from multiple platforms into unified dashboards and reports.
Popular marketing data sources include:
We integrate these sources with BigQuery for advanced analysis and use Zapier automation to ensure data flows seamlessly into your reporting dashboards.
Effective marketing dashboards focus on key performance indicators that matter to your business goals, presented in a clear, actionable format that drives decision-making. Start with clear objectives, use consistent branding, and organize information hierarchically from overview to detail.
Essential GTM tags provide comprehensive tracking coverage across all major marketing channels, ensuring accurate data collection for optimisation and attribution analysis.
Critical marketing tags include:
We implement these tags as part of our technical tracking service and create custom Looker Studio dashboards to unify data from all sources.
ClickUp excels at client project management by providing transparency, automated reporting, and professional client portals that keep everyone aligned on project progress and deliverables. Guest access allows clients to view specific projects, while automated progress reports and milestone notifications keep communication flowing smoothly.
We integrate ClickUp reporting with our Looker Studio dashboards to provide comprehensive project and performance reporting for our funnel management clients.
Looker Studio is free to use for most marketing reporting needs, making it an excellent choice for businesses wanting professional dashboards without additional software costs. Limitations include connector-specific data refresh limits and some premium connectors requiring paid plans.
Looker Studio offers flexible sharing and collaboration options that make it easy to distribute marketing insights across your organization while maintaining appropriate access controls through link sharing, scheduled delivery, and version control capabilities.
Optimizing Looker Studio performance ensures your marketing dashboards load quickly and provide smooth user experiences. Use data source aggregation, implement appropriate date ranges, optimize chart types, and minimize data sources per report for best results.
SEMrush integrations connect competitive intelligence and SEO data with your broader marketing technology stack, creating seamless workflows and comprehensive reporting.
Integration opportunities include:
We implement SEMrush integrations using Zapier automation and create unified reporting dashboards with Looker Studio as part of our comprehensive marketing infrastructure.
We track automation ROI by measuring time savings, error reduction, and productivity improvements, typically seeing returns within 2-3 months of implementation.
ROI measurement includes:
We provide detailed ROI reports as part of our ongoing management service, using Looker Studio dashboards to track automation performance and business impact over time.
Looker Studio stands out for its combination of powerful features, ease of use, and cost-effectiveness, making it an excellent choice for most marketing reporting needs. It's free to use with comprehensive features and native integration with Google's marketing platform.
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