What data sources can Looker Studio connect to?
Google's own sources connect directly: GA4, Google Ads, Search Console, BigQuery and Google Sheets. Other platforms connect through a connector or by loading their data into BigQuery or a sheet first. We use GA4, Google Ads, BigQuery and Sheets.
What connects
- Google sources such as GA4, Google Ads, Search Console, BigQuery and Google Sheets, directly.
- Other platforms, through connectors, some made by other companies that may charge for them.
- Anything else, by loading it into BigQuery or a sheet first and reading it from there.
What we connect
GA4 for sessions and events, Google Ads for cost and conversions, BigQuery for joined lead and CRM data, and Google Sheets for sheets that have no feed, such as monthly lead lists.
CRM data can go into BigQuery first, so a report can show a lead next to the visit that produced it. Our ongoing reporting service builds the reports.
Also worth asking
Other answers about the same tools.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
What’s included in your performance reporting?
Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.
How do you ensure continuous optimisation of my marketing?
We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.
How do you communicate updates and results to clients?
Through reports you can open yourself, calls where we walk through them, and a chat channel for anything urgent. How often depends on the work we've agreed, and we keep updates short so they don't eat into your day.
What happens during onboarding for ongoing support?
Onboarding has three steps: you fill in a questionnaire about your business, we review your current marketing, site and analytics, and we agree what to fix first. Then the regular reports, calls and improvements begin.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.