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What data sources can you connect to Looker Studio?

Last Updated

September 23, 2025

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Looker Studio Data Source Integration and Connectivity

Looker Studio connects to hundreds of data sources, enabling comprehensive marketing data integration from multiple platforms into unified dashboards that provide complete visibility into campaign performance and business metrics across all marketing channels.

Data integration includes marketing platforms, CRM systems, e-commerce tools, and custom databases that create comprehensive reporting capabilities while supporting strategic analysis and performance optimisation across all business activities.

Google Platform Integration and Native Connectivity

Native Google platform integration includes Analytics, Ads, Search Console, and YouTube data that provides comprehensive Google ecosystem reporting while enabling detailed performance analysis and strategic optimisation across all Google marketing channels.

Comprehensive Google Marketing Data

Google integration includes GA4 analytics, advertising performance, search visibility, and video marketing metrics that create unified Google platform reporting while supporting strategic campaign analysis and optimisation.

Platform connectivity includes real-time data access, automated updates, and comprehensive metric coverage that ensures complete Google marketing visibility while enabling strategic decision-making and performance improvement.

Popular Marketing Data Sources
  • Google platforms: Analytics, Ads, Search Console, YouTube for comprehensive Google ecosystem reporting
  • Social advertising: Facebook, LinkedIn, Twitter, TikTok for social media campaign analysis
  • CRM systems: HubSpot, Salesforce, Pipedrive for sales and customer data integration
  • Email marketing: Mailchimp, ConvertKit, ActiveCampaign for email performance tracking
  • E-commerce platforms: Shopify, WooCommerce, BigCommerce for sales and product analytics

Social Media Advertising Platform Integration

Social media platform connectivity includes Facebook, LinkedIn, Twitter, and TikTok advertising data that enables comprehensive social campaign analysis while supporting strategic optimisation and cross-platform performance comparison.

Social integration includes campaign metrics, audience insights, and conversion tracking that creates unified social media reporting while enabling strategic budget allocation and campaign optimisation across all social platforms.

CRM and Sales Data Integration

CRM platform integration includes HubSpot, Salesforce, and Pipedrive connectivity that combines sales data with marketing metrics for comprehensive customer journey analysis and strategic performance measurement.

Sales integration includes lead tracking, conversion analysis, and customer lifecycle metrics that enable comprehensive marketing-to-sales reporting while supporting strategic optimisation and revenue attribution analysis.

Email Marketing and E-commerce Platform Connectivity

Email marketing platform integration includes Mailchimp, ConvertKit, and ActiveCampaign data while e-commerce connectivity covers Shopify, WooCommerce, and BigCommerce for comprehensive customer communication and sales analysis.

Platform integration includes email performance, e-commerce metrics, and customer behaviour data that creates unified customer journey reporting while supporting strategic marketing optimisation and revenue analysis.

Custom Database and API Integration

Custom database connectivity and API integration enable connection to proprietary systems, internal databases, and specialised platforms that extend Looker Studio capabilities while supporting unique business requirements and comprehensive data analysis.

Custom integration includes database connectors, API connections, and data transformation that enables comprehensive business intelligence while supporting strategic analysis and performance measurement across all business systems.

Ready to leverage comprehensive data source integration for unified marketing reporting and strategic analysis? We integrate multiple data sources with BigQuery for advanced analysis while using Zapier automation to ensure data flows seamlessly into reporting dashboards for comprehensive business intelligence and strategic marketing optimisation.

Similar FAQs

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Success is measured using key performance indicators (KPIs) like cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and overall conversions. We set clear goals at the start, track every metric, and provide transparent reporting. Our focus is always on delivering measurable business outcomes, not just vanity metrics.

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Optimisation is ongoing. We constantly test ad copy, creative, targeting, and bidding strategies. Using A/B testing and real-time analytics, we refine campaigns to improve performance. We also monitor audience segments, adjust budgets, and scale what works. Our goal is to maximize your ROI and ROAS and keep your campaigns ahead of the curve.

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We provide regular, transparent reports that cover key metrics at every stage of your funnel - traffic, leads, conversions, and revenue. Our reports include actionable insights and recommendations for improvement. We focus on how your funnel is driving real business results and where we can make it even better.

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We track metrics like lead response time, conversion rates, email open and click rates, and customer retention. Regular reports show how your CRM and email journeys are performing, with recommendations for ongoing improvement.

We want to turn your CRM into a source of truth, somewhere where you can see user behaviour at work.

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Ongoing management, support, and reporting means we don’t just launch your marketing and leave you to it. We provide continuous support, regular performance reports, and proactive optimisation to keep your website, campaigns, and analytics in top shape. It’s about long-term partnership and growth - cheesy we know, but we want you as a successful case study on our website. Nothing wrong with that is there.

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What’s included in your performance reporting?
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While clients are different, funnels are the same. Our performance reports cover key metrics across the funnel and we pull in the data that matters to your business. We provide clear, actionable insights and recommendations, so you always know what’s working and where to improve. Reports are delivered regularly and tailored to your business goals.

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A fixed-fee retainer gives you predictable monthly costs for a set scope of work. A performance-based retainer ties part of our fee to achieving specific results, like lead generation or sales. We’ll help you choose the model that aligns with your goals and risk tolerance.
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We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.

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We have a thorough onboarding process to make sure we're completely clued up about your business and sector. We ask you to complete a questionnaire and depending on the project, we'll review your current marketing, website and analytics to create a tailored plan to deliver the results you're after.

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We provide regular updates via email, scheduled calls, and detailed reports. We're also available on instant chats for emergencies. We appreciate that time is precious and so will only take up your time when required so both parties can get on with what they do best!

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How do you support ongoing optimisation and maintenance?
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We provide ongoing support to keep your systems running smoothly, monitor for issues, and make improvements as your business grows. This includes regular audits, updates, and proactive recommendations to ensure your infrastructure always supports your marketing goals.

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Strategy and consulting in marketing is about creating a clear, actionable plan to hit your goals. It involves analysing your market, competitors, and current efforts, then designing a roadmap for growth. We provide expert advice, tailored strategies, and ongoing support to help you outpace the competition.

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How do you develop a marketing strategy for my business?
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We start by getting to know your business, market, and ambitions. Then, we conduct research, analyse your competitors, and identify opportunities. From there, we design a bespoke plan with clear KPIs, milestones, and a roadmap that we stick to. Our approach is focused on results.

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We work with you to set the KPIs, which could be revenue growth, lead generation, or brand awareness, and we track progress against them. Regular reviews and transparent reporting ensure your strategy stays on track and delivers results.

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Our engagements include audits, workshops, competitor analysis, strategy development, and ongoing consultation. We provide clear deliverables, actionable recommendations, and hands-on support to help you implement your strategy.

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How often should I update my marketing strategy?
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We recommend reviewing your strategy quarterly and making major updates annually or when your business or the market changes. Regular reviews ensure your strategy stays relevant and effective.

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How do you support ongoing strategic consultation?
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We offer regular calls, fresh ideas, and honest feedback. We're not going to say yes to you because you want to hear it, we're going to give you our opinion based on experience and data.

You can reach out whenever you need advice or a sounding board. We want to be your long-term partner, helping you adapt and grow as your business evolves.

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BigQuery transforms marketing data analysis by processing massive datasets in seconds rather than hours. You can finally answer complex questions like "Which customer journey paths generate the highest lifetime value?" or analyze 18 months of multi-channel data without your computer crashing.

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We integrate BigQuery with Looker Studio and our technical tracking service to create comprehensive marketing intelligence systems.

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Looker Studio transforms raw marketing data into compelling visual stories that make complex performance metrics easy to understand and act upon for stakeholders at all levels.

Key reporting improvements include:

  • Interactive dashboards that update in real-time
  • Custom visualizations tailored to your business metrics
  • Automated report generation and scheduled delivery
  • Drill-down capabilities for detailed analysis
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  • Brand-consistent styling and professional presentation

Our ongoing management service includes custom Looker Studio dashboard creation and maintenance for comprehensive marketing performance tracking.

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Effective marketing dashboards focus on key performance indicators that matter to your business goals, presented in a clear, actionable format that drives decision-making. Start with clear objectives, use consistent branding, and organize information hierarchically from overview to detail.

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Essential GTM tags provide comprehensive tracking coverage across all major marketing channels, ensuring accurate data collection for optimisation and attribution analysis.

Critical marketing tags include:

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  • Custom HTML tags for specialised tracking requirements
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We implement these tags as part of our technical tracking service and create custom Looker Studio dashboards to unify data from all sources.

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We integrate ClickUp reporting with our Looker Studio dashboards to provide comprehensive project and performance reporting for our funnel management clients.

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Can Looker Studio handle real-time marketing data updates?
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Yes, Looker Studio supports real-time data updates from many sources, allowing you to monitor campaign performance and make quick adjustments based on current data with live connections to Google platforms and configurable refresh intervals.

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How much does Looker Studio cost and what are the limitations?
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Looker Studio is free to use for most marketing reporting needs, making it an excellent choice for businesses wanting professional dashboards without additional software costs. Limitations include connector-specific data refresh limits and some premium connectors requiring paid plans.

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Looker Studio offers flexible sharing and collaboration options that make it easy to distribute marketing insights across your organization while maintaining appropriate access controls through link sharing, scheduled delivery, and version control capabilities.

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Optimizing Looker Studio performance ensures your marketing dashboards load quickly and provide smooth user experiences. Use data source aggregation, implement appropriate date ranges, optimize chart types, and minimize data sources per report for best results.

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SEMrush integrations connect competitive intelligence and SEO data with your broader marketing technology stack, creating seamless workflows and comprehensive reporting.

Integration opportunities include:

  • Google Analytics and Search Console for comprehensive SEO tracking
  • Google Ads for PPC campaign optimization
  • Content management systems for SEO-optimized publishing
  • Project management tools for SEO task coordination
  • Reporting platforms for client and stakeholder dashboards
  • CRM systems for lead qualification and sales alignment

We implement SEMrush integrations using Zapier automation and create unified reporting dashboards with Looker Studio as part of our comprehensive marketing infrastructure.

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How do you measure the ROI of Zapier automation investments?
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We track automation ROI by measuring time savings, error reduction, and productivity improvements, typically seeing returns within 2-3 months of implementation.

ROI measurement includes:

  • Time savings calculation (hours per week automated)
  • Error reduction and improved data accuracy
  • Increased team productivity and capacity
  • Faster response times to leads and opportunities
  • Reduced software licensing costs through integration
  • Improved client satisfaction through consistency

We provide detailed ROI reports as part of our ongoing management service, using Looker Studio dashboards to track automation performance and business impact over time.

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How does Looker Studio compare to other reporting tools for marketing?
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Looker Studio stands out for its combination of powerful features, ease of use, and cost-effectiveness, making it an excellent choice for most marketing reporting needs. It's free to use with comprehensive features and native integration with Google's marketing platform.

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