Why do you build client reports in Looker Studio?
It's free, it reads our stack directly (GA4, Google Ads, BigQuery and Google Sheets) and it shares like a Google Doc, so clients can open a report themselves. That's why it's our default. When a client needs more than a dashboard can show, we build a custom tool on the same data.
Why it's our default
- No licence. Google describes it as a no-cost tool, so a client doesn't add a subscription.
- It reads our stack. GA4, Google Ads, BigQuery and Sheets connect without another tool in between.
- Clients can open it. A link works for anyone with a Google account and access to the report.
Where it's weaker
- It caches data, so it isn't instant.
- Heavy joins slow a report, so we do them in BigQuery first.
- It draws what it's given. It can't tell you the data is wrong.
When we build something else
Where a dashboard can't show the path one lead took across sessions, we build a custom journey analyser. Our ongoing reporting service picks the right tool for the question the business is asking.
Also worth asking
Other answers about the same tools.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
What’s included in your performance reporting?
Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.
How do you ensure continuous optimisation of my marketing?
We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.
How do you communicate updates and results to clients?
Through reports you can open yourself, calls where we walk through them, and a chat channel for anything urgent. How often depends on the work we've agreed, and we keep updates short so they don't eat into your day.
What happens during onboarding for ongoing support?
Onboarding has three steps: you fill in a questionnaire about your business, we review your current marketing, site and analytics, and we agree what to fix first. Then the regular reports, calls and improvements begin.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.