How can BigQuery transform marketing data analysis for businesses?
It keeps the raw data. GA4's reports show a summary, but BigQuery holds every event behind it, so you can check a number, join a visit to the lead it produced, and ask questions the standard reports can't answer. We put the joined data in front of you through Looker Studio . Our technical tracking service sets it up.
What BigQuery changes about marketing data
GA4's reports show a summary. BigQuery holds every event behind it, so you can check a number against the rows, join a visit to the lead it produced, and ask questions the standard reports can't answer.
We've loaded the GA4 export and a copy of HubSpot contacts into BigQuery and matched leads back to the visits that produced them, using a click ID or visitor ID. Match rates are uneven, so some leads don't match.
We show the joined data through Looker Studio. Our technical tracking service sets up the whole chain.
The tools in this answer
Where this came up in our work
- Client work
Hear Me London
A London audiology clinic got local pages, an online hearing test that logs to a sheet and emails the clinic, and server-side tracking behind every booking: 378 online bookings in 15 months, over half from organic search.
Read the story - Client work
Sector7
An award-winning rebuild, 177% more new users in 2025 than 2024, and Jon calls it "executed flawlessly, on time and on budget".
Read the story
Also worth asking
Other answers about the same tools.
What is ongoing management, support, and reporting?
It means we don't launch your marketing and leave. We keep running and improving your ads, website and tracking on a retainer, and send reports that show what's working and what we'd change.
What’s included in your performance reporting?
Spend, leads or sales, and cost per result by channel, using data we've checked first. Reports sit in a Looker Studio dashboard you can open any time, and each one ends with what we'd push, fix or stop.
How do you ensure continuous optimisation of my marketing?
We look at your ads, website and CRM together, then make the biggest fix first. That might be a test, a creative refresh, a landing page change or a tracking repair.
How do you communicate updates and results to clients?
Through reports you can open yourself, calls where we walk through them, and a chat channel for anything urgent. How often depends on the work we've agreed, and we keep updates short so they don't eat into your day.
What happens during onboarding for ongoing support?
Onboarding has three steps: you fill in a questionnaire about your business, we review your current marketing, site and analytics, and we agree what to fix first. Then the regular reports, calls and improvements begin.
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