Google Ads

Google Ads offers sophisticated targeting beyond simple keywords, including demographic, geographic, device, audience, and remarketing options that help you reach exactly the right customers at optimal moments.

Budgets for paid marketing vary based on your goals, industry, and competition. We work with clients of all sizes and can recommend a starting budget that fits your needs. The key is to start with a budget you’re comfortable with, then scale as you see results. We’ll help you maximize your return on every pound spent.

Success is measured using key performance indicators (KPIs) like cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and overall conversions. We set clear goals at the start, track every metric, and provide transparent reporting. Our focus is always on delivering measurable business outcomes, not just vanity metrics.

Paid search (like Google Ads) targets users actively searching for products or services, making it intent-driven. Paid social (like Facebook or Instagram ads) targets users based on interests, demographics, and behaviors, often reaching them earlier in the buying journey. Both have unique strengths—paid search captures demand, while paid social builds awareness and nurtures leads. We often recommend a mix for full-funnel impact.

Google Ads reaches users at the exact moment they're searching for your products or services, making it incredibly effective for capturing high-intent traffic.

Key advantages over other platforms:

• Intent-based targeting vs interest-based advertising
• Immediate visibility in search results and Google network
• Advanced audience insights and remarketing capabilities
• Multiple ad formats across Search, Display, YouTube, and Shopping
• Comprehensive conversion tracking and attribution
• Integration with Google's ecosystem for seamless data flow

Our paid marketing service leverages these advantages to create campaigns that convert at higher rates than traditional advertising methods while providing measurable ROI and business growth.

We run paid marketing campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, and more. The right platform depends on your audience and goals. We’ll recommend the best mix for your business and manage campaigns across all relevant channels.

Start with what you can afford to lose while testing, typically £500-£1,500 monthly for small businesses. Allow 2-3 months for optimization before scaling based on performance and customer lifetime value.

SEMrush provides comprehensive PPC tools that help optimize ad campaigns through competitor analysis, keyword research, and ad copy insights across Google Ads and other platforms.

PPC optimization features include:

• Competitor ad analysis and copy inspiration
• Keyword research specifically for paid campaigns
• Ad spend estimation and budget planning
• Landing page analysis and optimization recommendations
• Negative keyword suggestions to reduce wasted spend
• PPC keyword grouping and campaign structure guidance

We combine SEMrush PPC insights with Google Ads management as part of our paid marketing service for comprehensive campaign optimization.