Google Ads

Google Ads offers sophisticated targeting beyond simple keywords, including demographic, geographic, device, audience, and remarketing options that help you reach exactly the right customers at optimal moments.

Success is measured using key performance indicators (KPIs) like cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and overall conversions. We set clear goals at the start, track every metric, and provide transparent reporting. Our focus is always on delivering measurable business outcomes, not just vanity metrics.

Google Ads optimization requires systematic testing and data analysis across keywords, ad copy, bidding strategies, landing pages, and audience targeting.

Key optimization areas include:

• Keyword performance analysis and negative keyword additions
• Ad copy testing and creative optimization
• Bid strategy adjustments based on conversion data
• Landing page optimization for better Quality Scores
• Audience refinement and remarketing list optimization
• Geographic and demographic performance analysis

We use comprehensive reporting and combine insights with content optimization to ensure your ads drive traffic to pages that convert effectively.

Budgets for paid marketing vary based on your goals, industry, and competition. We work with clients of all sizes and can recommend a starting budget that fits your needs. The key is to start with a budget you’re comfortable with, then scale as you see results. We’ll help you maximize your return on every pound spent.

Paid marketing refers to any digital advertising where you pay to promote your business, products, or services. This includes ads on Google, Facebook, Instagram, LinkedIn, TikTok and more. You set a budget, choose your audience, and your ads are shown to people who fit your criteria. The goal is to drive traffic, generate leads, or make sales.

At Pacing.Agency, we handle everything from strategy to creative to ongoing optimisation, so your ad spend works harder and delivers measurable results.

Measuring ROI across Google's marketing ecosystem requires proper attribution setup and unified reporting that tracks customer journeys across search, display, video, and organic channels. Our ongoing management service includes comprehensive ROI tracking and reporting across all your Google marketing investments.

Proper conversion tracking is essential for measuring Google Ads success and requires comprehensive setup including pixels, GA4 integration, enhanced conversions, and offline conversion imports.

Our technical tracking service ensures accurate data collection for optimization.

You'll see traffic immediately, but meaningful optimization typically takes 2-3 months. Week 1-2 focuses on data collection, Month 1 on basic optimization, and Months 2-3 on refined targeting for consistent performance.

Paid search (like Google Ads) targets users actively searching for products or services, making it intent-driven. Paid social (like Facebook or Instagram ads) targets users based on interests, demographics, and behaviors, often reaching them earlier in the buying journey. Both have unique strengths—paid search captures demand, while paid social builds awareness and nurtures leads. We often recommend a mix for full-funnel impact.