Sector7 Website Redesign & Rebranding

The Client

Sector7 is a high-level tech consultancy. They do one thing and they do it well - they rescue companies from ancient, complex legacy systems (think OpenVMS) and drag them into the modern world of Linux and the cloud.

The Brief

Sector7 needed a full digital transformation. Their website was ... outdated. It had a poor user experience, looked like it was from 1995, and wasn't generating any leads.

They asked us to rebuild a new one focused on getting them qualified leads.

The Approach

We did a full analysis of their old site, their users, and their competitors. The strategy was simple:

1. Make the UX not terrible.
2. Make it work on a phone (a "mobile-first" concept).
3. Actually ask for the conversion.

We built a modern design with clean navigation, made it fast, and streamlined the user journey. We added clear calls-to-action and a professional brand that finally matched their level of expertise.

Technical Implementation

Sector7 got the works: our full website design/development and our tech/tracking services. Here's the breakdown:

• Brand Identity Refinement: We updated their brand guidelines, visual style, and tone of voice to sound like the "leading technology consultancy" they are.
• Enhanced User Experience: We did the proper UX research (journey mapping, wireframing) and built an intuitive site structure. No more guessing where to click.
• Mobile Optimisation: We built it with responsive design. The site now works on a phone and it's fast.
• Conversion Rate Optimisation (CRO): We strategically designed CTAs and simplified their lead forms to actually get people to fill them out.
• Technical Optimisation: We rebuilt the site on a modern stack, laser-focused on page speed (Core Web Vitals). We also implemented a full 301 redirect map to make sure we didn't destroy their existing SEO value.
• SEO Framework: We did a full SEO audit and keyword research, mapping target keywords to the new site structure. All new titles, metas, and headers were optimised for search.
• Data & Server-Side Tracking: This is our specialty. We built a robust data layer and implemented Server-Side Tagging (SST) via GTM. This bypasses browser junk, centralises data, and makes their tracking accurate and compliant.

Results & Impact

• 65% increase in new users
• 77% increase in returning users
• 58% increase in organic traffic
• Average engagement per active user went from 0 seconds to 12 seconds.
• They actually started getting online inquiries. Their form was broken before the rebuild. They were getting zero leads. Now, the tap is on.

Why It Worked

The project was a massive success because we fixed the tech and the user journey at the same time. It came down to three things:

• Eliminating Critical Friction: The biggest win? We made the site work. The old site was broken (0-second engagement, non-working forms) that visitors were leaving instantly. By fixing the forms, speeding up the site, and adding a logical structure, we stopped the bleeding.
• An SEO-First Technical Build: We built this thing to be found. The 301 redirect map saved their existing SEO, and the new keyword mapping and Core Web Vitals focus are what drove that 58% spike in organic traffic. We got them the right visitors.
• Fixing the Whole Vibe: A modern brand identity built trust. A clean, mobile-friendly UX removed all the psychological barriers. And the smart CRO (clear CTAs, simple forms) gave that new, high-quality traffic an easy path to convert.