Can Google Search Console help with local SEO optimization?
Last Updated
September 23, 2025
Last Updated
September 23, 2025
Content is everything your audience consumes by reading, listening or watching (or in some cases touching). It's blogs, videos, images, everything you see online is content.
SEO ensures your content is discoverable on Google and other search and AI platforms. SEO is more than search engines, it's anywhere a user can search for your content.
Together, they help you attract, engage, and convert your ideal audience. We combine strategy and creativity to help you grow your authority and rankings.
We need to understand your audience, sector, competitors and brand positioning. We then map the content you have to the user journey and identify gaps. We determine the highest priority content, how it should be consumed and create a calendar. From here it's about execution.
We make sure that the content is delivering as much information about the searchquery as possible - if wearen't the expert, we'll link to the expert. We use traditional techniques like keyword research and interlinking to ensure your content ranks well but we'll always come back to creating great content for your audience. We focus on user experience and quality, as Google rewards content that genuinely helps people.
On-page SEO refers to optimising elements on your website, so we're talking content, meta tags, internal links. Off-page SEO is about building your site’s authority through backlinks, social signals, and partnerships. Think on-page is the content you create and off-page is when it's being shared.
Consistency is key. Most businesses benefit from publishing new content weekly or fortnightly, but the ideal frequency depends on your goals and resources. New content isn't only a new page, it's also updating old content. We’ll help you find the right balance to keep your site fresh and your audience engaged.
We blend data driven audience segmentation, our team of expert content creaters and your market knowledge to create content that resonates with your audience. If your audience engage and share that content, we know your site will rank. Build authority and trust in your space and clients will come.
Every site we build has SEO best practice front and centre - organic traffic ischeaper than paid traffic (obviously), so build a site for organic growth in mind. Fast loading times, clean code, mobile optimisation, and engaging content. We also offer ongoing SEO services to help you rank better but also always advise - create great content that people want to share and you'll be doing pretty good SEO anyway.
Google Search Console provides direct insights from Google about how your website performs in search results, making it essential for data-driven SEO optimization.
Key SEO benefits include:
Our content and SEO service uses Search Console data to identify opportunities and track the impact of optimization efforts on your search visibility.
Performance, Coverage, Core Web Vitals, Mobile Usability, Security Issues, and Manual Actions reports provide critical insights for SEO strategy and performance monitoring that every business should track regularly.
Google's integrated marketing platform allows data and insights to flow seamlessly between tools, creating a comprehensive view of customer behaviour and campaign performance.
Key integrations include:
Our technical tracking service ensures all Google tools work together seamlessly for comprehensive marketing measurement and optimisation.
Webflow provides comprehensive SEO tools and automatically generates clean, semantic code that search engines love, making it easier to achieve high search rankings.
SEO features include:
Our content and SEO service combines Webflow's built-in SEO capabilities with Google Search Console optimization for maximum search visibility.
Search Console's Coverage report identifies pages that Google can't index properly, and fixing these issues is crucial for ensuring all your content can be found in search results.
Common indexing fixes include:
Our technical infrastructure service includes comprehensive indexing audits and fixes, ensuring your website is fully discoverable by search engines.
SEMrush's keyword research tools provide comprehensive data on search volume, competition, and trends, enabling strategic content planning that targets high-opportunity keywords.
Keyword research process includes:
We integrate SEMrush keyword data with our content creation process and track performance using Google Search Console for comprehensive SEO strategy.
Impressions show how many times your pages appeared in search results, clicks show user visits to your website, CTR is the percentage conversion rate, and Average Position shows your ranking performance for specific queries.
Webflow automatically optimizes website performance through built-in features that ensure fast loading times and excellent user experiences without additional configuration.
Performance optimizations include:
We combine Webflow's performance features with Cloudflare optimization and monitor results using Google Search Console for maximum website speed and user experience.
Weekly checks for performance trends and issues, monthly deep dives into keyword opportunities, immediate monitoring after website changes, and quarterly comprehensive audits ensure optimal SEO performance monitoring.
SEMrush offers specialized local SEO tools that help businesses optimize for location-based searches and manage multiple business locations effectively.
Local SEO capabilities include:
Our content and SEO service includes local SEO optimization using SEMrush data combined with Google Search Console insights for comprehensive local search visibility.
Generate an XML sitemap, upload it to your website's root directory, navigate to the Sitemaps section in Search Console, enter your sitemap URL, and submit for processing while monitoring for errors.
Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.
Performance improvements include:
We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.
Manual actions are Google penalties that significantly impact search rankings and require immediate systematic resolution including identifying issues, fixing problems, documenting changes, and submitting reconsideration requests for visibility restoration.
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