Approach

Every business is different, so we always start with a conversation.

How we work
  1. 15 minA quick callYour goals, your numbers, and whether we're a good fit.
  2. 1 hourDiscoveryWhere you're losing enquiries, and what's already working.
  3. ThenA clear planPaid ads, a custom build or both, as a one-off project or ongoing.
About

We're a small London team of marketers, and we use AI to go faster.

About us
  • Cam BowenCam BowenCo-founder
  • Ben PowerBen PowerCo-founder
  • ElectraElectra
  • MahirMahir
  • NatashaNatasha
  • RahabaRahaba
  • ZobaerZobaer
  • EmilyEmily
FAQ answer

How do you fix indexing issues found in Search Console?

Short answer

Open the Pages report, read the reason given for each page Google hasn't indexed, and fix that cause: a redirect, a server error, a duplicate or a thin page. Then request indexing, or start validation for a group of pages.

1 min read

Find the reason first

The Pages report in Search Console lists URLs that aren't indexed and gives a reason for each: a server error, a redirect, a page blocked by robots.txt, a duplicate, or "crawled, currently not indexed". Fix the cause, not the symptom.

Common fixes

  • Repair broken redirects and server errors.
  • Let important pages through in robots.txt.
  • Link to the page from other pages on your site.
  • Choose one canonical page when two are near-duplicates.
  • Improve thin pages that Google crawled and chose not to keep.

Then ask Google to look again

Once a page is fixed, use URL Inspection to request indexing for it, or start validation for a group of pages, such as the crawled-but-not-indexed pages after a site move. That's how we work through it: on our own site we inspected the URLs and validated the crawled-but-not-indexed group. Our Search Console page has more, and indexing checks are part of our content and SEO service.

Similar questions

Also worth asking

Other answers about the same tools.

What is content and SEO, and why does it matter?

Content is everything your audience reads, watches or listens to. SEO makes it easy to find when someone searches, on Google and other search engines. Together they bring in people who are already looking for what you do.

Read the full answer : What is content and SEO, and why does it matter?
How do you develop a content strategy for my business?

We start with who you need to reach and which searches matter, using your Search Console data first. Then we line up the content you already have against the customer's journey, mark the gaps and put the pieces that matter most into a content calendar. After that it's writing and checking what earns clicks and enquiries.

Read the full answer : How do you develop a content strategy for my business?
How do you optimise content for search engines?

We make each page answer the search as fully as it can, and link to the expert where we aren't one. Then we get the basics right (keywords, titles, headings, internal links) and check in Search Console what the page actually appears for. Underneath it all, we write for the reader.

Read the full answer : How do you optimise content for search engines?
How often should I publish new content for SEO?

There's no number that suits everyone. Publish as often as you can keep up with at a standard you're happy with, because one good page a month beats four thin ones. Updating an older page counts too.

Read the full answer : How often should I publish new content for SEO?
What makes Pacing.Agency’s approach to content and SEO different?

We start with who you're trying to reach, using what Search Console and GA4 already show about your visitors, plus what you know about your market. We write for the reader first, then check Search Console and GA4 to see what's working.

Read the full answer : What makes Pacing.Agency’s approach to content and SEO different?

Still have questions?Talk to us

Next step

Bring your numbers.

We'll tell you if the spend makes sense.

  1. A 15-minute callYour goals, your challenges, and whether we're the right fit.
  2. A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
  3. A concrete planAds, a custom build or both, as a one-off project or ongoing.
15 minutes · No pitch deck · A straight answer