An online hearing test that logs every result to a sheet and emails the clinic, local and service pages in Webflow, server-side tracking on every booking, and postcode-targeted Google Ads.
Can a clinic see where its patients come from?
About Hear Me London
Hear Me London is a private audiology clinic in London.
- Services
- Earwax removal, hearing tests and hearing aids
- Patients
- Children and adults
- Clinics
- Maida Vale, Golders Green and West Hampstead (2025 to 2026)
What we did
Built with
What we built and what changed
378
online bookings tracked in 15 months
GA4,
21%
more patients a month
Pacing case study,
20+
landing pages built
Pacing case study,
GA4 tracked 378 online bookings in 15 months, over half of them from organic search, and monthly patients rose 21%.
What we challenged
Paying for clicks from postcodes the clinic couldn't serve.
Where it fitsThe four steps we work across, from the ad to the budget call. The lit ones are what this project covered.
- In this projectGoogle Ads by postcode, only in the areas the clinic serves.
- In this project20+ landing pages and an online hearing test that sends callback requests to the clinic.
- In this projectEvery booking, hearing test and callback is recorded, so GA4 shows which pages and searches bring patients.
- Not in this projectMoving budget on what the sales data shows, not what the ad platforms report.
Stack
What it runs on
The tools behind this project. Each one has its own page on how we use it and what we connect it to.
Google AdsSearch for leads, Shopping and Performance Max for online shops. Conversion goals match what the business actually counts, and real leads and sales go back to Google.PPC
WebflowWe're a Webflow Certified Partner. Your team can edit the pages without a developer, and the tracking and forms are wired in before launch.Tech
GTMHolds every tag, in the browser and on the server, so a change goes in once and gets tested before it goes live.Tech
StapeStape runs the server side of our tracking. Tags load from the client's own domain, and the server passes each conversion on to GA4, Google Ads and Meta, so fewer get lost to ad blockers and Safari.Tech
GA4Counts sessions and events. We check it against the raw data before we report from it.Reporting
Google SheetsWhere every form fill on this site lands first, and where we keep reports, plans and small client tools.Strategy
Screens
What we built, on screen
Scroll the full page
The whole page, top to bottom. It scrolls by itself while you read this. Hover or drag to take over.
The client
Hear Me London is a private audiology clinic in London: earwax removal, hearing tests and hearing aids. In 2025 and 2026 it ran clinics in Maida Vale, Golders Green and West Hampstead. They had a website, but patients arrived at random and nobody could say where one had found them.
The brief
Get new patients through the door for earwax removal and hearing aid consultations, and work out which ads and pages were doing it. Patient records and bookings stayed in the clinic's own Practice Better account, so the job was everything in front of that: the website, the hearing test, the tracking and the ads.
What we did
- A hearing test that reports to the clinic: a first-party cookie carries a user ID into the online Phonak hearing test. Every completed test, report request and callback request is logged to a Google Sheet, and report and callback requests email the clinic straight away. We designed the follow-up for each result (good, fair or poor, one ear weaker, inconclusive) with Mark, the clinic's founder and one of its audiologists.
- The website, in Webflow: a West Hampstead location page, service pages rewritten with the audiologist's own content (children and adults), and a QR redirect for flyers and window decals so they only needed printing once.
- Booking tracking: Google Tag Manager with a server-side container (hosted with Stape), GA4 linked to Google Ads, and every Practice Better booking confirmation tagged, so each booking could be traced to the channel that sent it.
- Content and listings: a blog and social plan run with a freelance writer from July 2025, at about two articles and six social posts a month, plus Google Business Profile and Bing Places listings.
- Google Ads, by postcode: campaigns for West Hampstead and Golders Green went live in June 2025, once the clinic had marked its holiday dates. We cut out-of-area postcodes after the first two weeks, and added a postcode check to the enquiry forms so mis-targeted clicks didn't turn into wasted bookings.
What happened
- GA4 tracked 378 online bookings in 15 months (June 2025 to August 2026), about 25 a month. Organic search brought 195 of them, referrals 83, paid search 47, direct 46, and seven came from other channels.
- The first two weeks of ads brought 190 clicks, mostly local earwax removal, and by July 2025 Google Ads had brought in 10+ new customers.
- Monthly bookings went from about 67 in June 2025 to 78 in July.
- GA4 shows monthly visits up about 50%: roughly 480 a month before the ads (March to May 2025) against about 730 a month from June 2025 to August 2026.
- The hearing test kept working as a lead source: 73 screener notifications in Q4 2025 and 63 in Q1 2026.
My business is so much more efficient now AND we're getting more patient bookings coming. Keep it coming!
Mark Edgar, Founder and Audiologist, Hear Me London
Why it worked
- Targeting that matched the clinic: postcodes, holiday dates and a preference for clinic visits over home visits all came from the people running the clinic.
- Tracking set up early: GA4 linked to Google Ads in June 2025 and every booking, hearing test and callback request recorded, so we weren't guessing which pages and ads were drawing people in.
- Alerts that reach a person: a hearing test lead landed in the clinic's inbox the moment it came in.
In their words
What it's like to work with us
My business is so much more efficient now AND we're getting more patient bookings coming. Keep it coming!
Mark EdgarFounder & Audiologist, Hear Me LondonMore work
Other client stories
- Client work
FE fundinfo
Paid media and measurement for Wealth Management, plus a custom journey analyser so the team can see real multi-touch journeys
Read the story - Client work
Aqualona
A headless Webflow and Shopify store that went from a handful of orders to more than 2,900 tracked in its first months, each matched to the visit that started it
Read the story - Client work
Sector7
An award-winning rebuild, 177% more new users in 2025 than 2024, and Jon calls it "executed flawlessly, on time and on budget".
Read the story
Next step
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.