Stape

Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.

Performance improvements include:

• Reduced JavaScript execution load in user browsers
• Fewer HTTP requests from client-side tracking scripts
• Optimized data processing on high-performance servers
• Improved Core Web Vitals scores and page speed metrics
• Better mobile performance and user experience
• Reduced impact on website loading times

We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.

Stape offers flexible pricing based on server usage and data processing volume, making it accessible for businesses of all sizes while scaling with your tracking needs.

Pricing structure includes:

• Free tier for testing and small websites (limited server hours)
• Pay-as-you-use pricing starting from £25/month for basic usage
• Monthly plans from £50-200+ based on server capacity needs
• Enterprise solutions for high-volume data processing
• Additional costs for premium features and integrations
• Transparent billing based on actual server usage

Our strategy consulting includes Stape cost optimization and usage planning to ensure you get maximum value from server-side tracking while controlling costs effectively.

Server-side tracking processes data on your server rather than in the user's browser, providing more accurate and privacy-compliant measurement that bypasses ad blockers and browser restrictions.

Key advantages include:

• Improved data accuracy by bypassing ad blockers and browser limitations
• Enhanced privacy compliance with GDPR, CCPA, and other regulations
• Better attribution and conversion tracking across devices
• Reduced website loading impact from tracking scripts
• Future-proof measurement against evolving privacy restrictions
• First-party data collection and enrichment capabilities

Our technical tracking service includes Stape implementation to ensure your marketing measurement remains accurate and compliant as privacy regulations evolve.

We use tools like Google Analytics, Tag Manager, and server-side tracking to collect accurate data. Our team configures these tools to track key actions like form submissions, purchases, and page views. This provides you with a complete picture of your customers andwebsitesuers behaviour.

Stape enhances privacy compliance by processing data on your controlled servers, providing better data governance and helping meet GDPR, CCPA, and other regulatory requirements.

Privacy compliance features include:

• First-party data collection reducing third-party cookie dependence
• Server-side consent management and data filtering
• Geographic data residency controls for regional compliance
• Enhanced user data protection and encryption
• Configurable data retention and deletion policies
• Audit trails and compliance reporting capabilities

Our technical tracking service includes privacy-compliant Stape implementation that balances marketing measurement needs with regulatory requirements for sustainable data collection.

We can work with your current cookie consent platform or recommend one that we've tried and tested. We ensure the right cookies are triggered at the right time and that your privacy policies and website meet and exceed GDPR and other legal requirements. Our team stays up to date with regulations, so you don’t have to worry about compliance issues.

Stape implementation requires careful setup of server-side containers, domain configuration, and integration with existing tracking infrastructure for optimal performance and data accuracy.

Implementation process includes:

• Create and configure Stape server container and domain
• Set up server-side Google Tag Manager container
• Configure client-side to server-side data flow
• Implement tracking for key marketing platforms and events
• Test and validate data accuracy across all connected platforms
• Monitor performance and optimize for cost and reliability

Our technical tracking service includes complete Stape implementation and integration with your existing GTM and analytics setup for seamless server-side tracking.

We implement best-in-class security measures inclduing SSL, DDoS protection, and GDPR-compliant consent management. We regularly audit your systems and keep everything up to date, so your data and your customers’ privacy are always protected.

Effective Stape troubleshooting requires systematic monitoring of server performance, data flow, and integration accuracy to maintain reliable marketing measurement.

Troubleshooting best practices include:

• Monitor server performance and response times regularly
• Validate data accuracy across all connected platforms
• Check server-side GTM container configuration and triggers
• Review logs for errors and data processing issues
• Test tracking across different devices and scenarios
• Optimize server resources and scaling for traffic patterns

Our ongoing management service includes comprehensive Stape monitoring and optimization to ensure your server-side tracking remains accurate and cost-effective as your business grows.