Stape

Server-side tracking processes data on your server rather than in the user's browser, providing more accurate and privacy-compliant measurement that bypasses ad blockers and browser restrictions.

Key advantages include:

• Improved data accuracy by bypassing ad blockers and browser limitations
• Enhanced privacy compliance with GDPR, CCPA, and other regulations
• Better attribution and conversion tracking across devices
• Reduced website loading impact from tracking scripts
• Future-proof measurement against evolving privacy restrictions
• First-party data collection and enrichment capabilities

Our technical tracking service includes Stape implementation to ensure your marketing measurement remains accurate and compliant as privacy regulations evolve.

Stape enhances privacy compliance by processing data on your controlled servers, providing better data governance and helping meet GDPR, CCPA, and other regulatory requirements.

Privacy compliance features include:

• First-party data collection reducing third-party cookie dependence
• Server-side consent management and data filtering
• Geographic data residency controls for regional compliance
• Enhanced user data protection and encryption
• Configurable data retention and deletion policies
• Audit trails and compliance reporting capabilities

Our technical tracking service includes privacy-compliant Stape implementation that balances marketing measurement needs with regulatory requirements for sustainable data collection.

Tracking lets you see where your leads and sales are coming from, which campaigns are working, and where to invest your budget. Without proper tracking, you’re flying blind. We set up advanced tracking so you can make data-driven decisions and maximise your ROI.

Effective Stape troubleshooting requires systematic monitoring of server performance, data flow, and integration accuracy to maintain reliable marketing measurement.

Troubleshooting best practices include:

• Monitor server performance and response times regularly
• Validate data accuracy across all connected platforms
• Check server-side GTM container configuration and triggers
• Review logs for errors and data processing issues
• Test tracking across different devices and scenarios
• Optimize server resources and scaling for traffic patterns

Our ongoing management service includes comprehensive Stape monitoring and optimization to ensure your server-side tracking remains accurate and cost-effective as your business grows.

We implement best-in-class security measures inclduing SSL, DDoS protection, and GDPR-compliant consent management. We regularly audit your systems and keep everything up to date, so your data and your customers’ privacy are always protected.

Stape provides extensive integrations with major marketing platforms, enabling server-side data collection for comprehensive attribution and measurement across your entire marketing stack.

Supported integrations include:

• Google platforms (Analytics, Ads, Tag Manager) for enhanced tracking
• Meta (Facebook) advertising for improved conversion measurement
• TikTok, LinkedIn, and other social advertising platforms
• E-commerce platforms (Shopify, WooCommerce, BigCommerce)
• CRM systems and marketing automation tools
• Custom webhooks and API integrations for specialized needs

Our technical tracking service includes comprehensive Stape integration setup and connects with Zapier automation for seamless data flow across all your marketing tools.

We use tools like Google Analytics, Tag Manager, and server-side tracking to collect accurate data. Our team configures these tools to track key actions like form submissions, purchases, and page views. This provides you with a complete picture of your customers andwebsitesuers behaviour.

Stape offers flexible pricing based on server usage and data processing volume, making it accessible for businesses of all sizes while scaling with your tracking needs.

Pricing structure includes:

• Free tier for testing and small websites (limited server hours)
• Pay-as-you-use pricing starting from £25/month for basic usage
• Monthly plans from £50-200+ based on server capacity needs
• Enterprise solutions for high-volume data processing
• Additional costs for premium features and integrations
• Transparent billing based on actual server usage

Our strategy consulting includes Stape cost optimization and usage planning to ensure you get maximum value from server-side tracking while controlling costs effectively.

We can work with your current cookie consent platform or recommend one that we've tried and tested. We ensure the right cookies are triggered at the right time and that your privacy policies and website meet and exceed GDPR and other legal requirements. Our team stays up to date with regulations, so you don’t have to worry about compliance issues.