Stape

Stape provides extensive integrations with major marketing platforms, enabling server-side data collection for comprehensive attribution and measurement across your entire marketing stack.

Supported integrations include:

• Google platforms (Analytics, Ads, Tag Manager) for enhanced tracking
• Meta (Facebook) advertising for improved conversion measurement
• TikTok, LinkedIn, and other social advertising platforms
• E-commerce platforms (Shopify, WooCommerce, BigCommerce)
• CRM systems and marketing automation tools
• Custom webhooks and API integrations for specialized needs

Our technical tracking service includes comprehensive Stape integration setup and connects with Zapier automation for seamless data flow across all your marketing tools.

Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.

Performance improvements include:

• Reduced JavaScript execution load in user browsers
• Fewer HTTP requests from client-side tracking scripts
• Optimized data processing on high-performance servers
• Improved Core Web Vitals scores and page speed metrics
• Better mobile performance and user experience
• Reduced impact on website loading times

We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.

Technical and tracking infrastructure refers to the systems and tools that collect, process, and secure your marketing and customer data. This includes website analytics, CRM integrations, ad platform tracking, and your website. A strong infrastructure ensures you have accurate data for decision-making and that your customers’ information is protected.

We can work with your current cookie consent platform or recommend one that we've tried and tested. We ensure the right cookies are triggered at the right time and that your privacy policies and website meet and exceed GDPR and other legal requirements. Our team stays up to date with regulations, so you don’t have to worry about compliance issues.

Effective Stape troubleshooting requires systematic monitoring of server performance, data flow, and integration accuracy to maintain reliable marketing measurement.

Troubleshooting best practices include:

• Monitor server performance and response times regularly
• Validate data accuracy across all connected platforms
• Check server-side GTM container configuration and triggers
• Review logs for errors and data processing issues
• Test tracking across different devices and scenarios
• Optimize server resources and scaling for traffic patterns

Our ongoing management service includes comprehensive Stape monitoring and optimization to ensure your server-side tracking remains accurate and cost-effective as your business grows.

We use tools like Google Analytics, Tag Manager, and server-side tracking to collect accurate data. Our team configures these tools to track key actions like form submissions, purchases, and page views. This provides you with a complete picture of your customers andwebsitesuers behaviour.

Stape implementation requires careful setup of server-side containers, domain configuration, and integration with existing tracking infrastructure for optimal performance and data accuracy.

Implementation process includes:

• Create and configure Stape server container and domain
• Set up server-side Google Tag Manager container
• Configure client-side to server-side data flow
• Implement tracking for key marketing platforms and events
• Test and validate data accuracy across all connected platforms
• Monitor performance and optimize for cost and reliability

Our technical tracking service includes complete Stape implementation and integration with your existing GTM and analytics setup for seamless server-side tracking.

Tracking lets you see where your leads and sales are coming from, which campaigns are working, and where to invest your budget. Without proper tracking, you’re flying blind. We set up advanced tracking so you can make data-driven decisions and maximise your ROI.

Stape offers flexible pricing based on server usage and data processing volume, making it accessible for businesses of all sizes while scaling with your tracking needs.

Pricing structure includes:

• Free tier for testing and small websites (limited server hours)
• Pay-as-you-use pricing starting from £25/month for basic usage
• Monthly plans from £50-200+ based on server capacity needs
• Enterprise solutions for high-volume data processing
• Additional costs for premium features and integrations
• Transparent billing based on actual server usage

Our strategy consulting includes Stape cost optimization and usage planning to ensure you get maximum value from server-side tracking while controlling costs effectively.

Stape significantly improves data accuracy by processing tracking data on secure servers, eliminating common issues that cause data loss in browser-based tracking.

Data accuracy improvements include:

• Bypasses ad blockers that block up to 30% of tracking scripts
• Eliminates browser restrictions and privacy settings interference
• Reduces data loss from slow network connections or page abandonment
• Provides consistent tracking across different devices and browsers
• Enables data enrichment and validation before sending to platforms
• Maintains tracking continuity during browser updates and changes

We implement Stape alongside Google Tag Manager and GA4 to create comprehensive measurement systems that deliver reliable marketing data.