Stape

We use tools like Google Analytics, Tag Manager, and server-side tracking to collect accurate data. Our team configures these tools to track key actions like form submissions, purchases, and page views. This provides you with a complete picture of your customers andwebsitesuers behaviour.

Technical and tracking infrastructure refers to the systems and tools that collect, process, and secure your marketing and customer data. This includes website analytics, CRM integrations, ad platform tracking, and your website. A strong infrastructure ensures you have accurate data for decision-making and that your customers’ information is protected.

Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.

Performance improvements include:

• Reduced JavaScript execution load in user browsers
• Fewer HTTP requests from client-side tracking scripts
• Optimized data processing on high-performance servers
• Improved Core Web Vitals scores and page speed metrics
• Better mobile performance and user experience
• Reduced impact on website loading times

We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.

Tracking lets you see where your leads and sales are coming from, which campaigns are working, and where to invest your budget. Without proper tracking, you’re flying blind. We set up advanced tracking so you can make data-driven decisions and maximise your ROI.

We implement best-in-class security measures inclduing SSL, DDoS protection, and GDPR-compliant consent management. We regularly audit your systems and keep everything up to date, so your data and your customers’ privacy are always protected.

Stape provides extensive integrations with major marketing platforms, enabling server-side data collection for comprehensive attribution and measurement across your entire marketing stack.

Supported integrations include:

• Google platforms (Analytics, Ads, Tag Manager) for enhanced tracking
• Meta (Facebook) advertising for improved conversion measurement
• TikTok, LinkedIn, and other social advertising platforms
• E-commerce platforms (Shopify, WooCommerce, BigCommerce)
• CRM systems and marketing automation tools
• Custom webhooks and API integrations for specialized needs

Our technical tracking service includes comprehensive Stape integration setup and connects with Zapier automation for seamless data flow across all your marketing tools.

We can work with your current cookie consent platform or recommend one that we've tried and tested. We ensure the right cookies are triggered at the right time and that your privacy policies and website meet and exceed GDPR and other legal requirements. Our team stays up to date with regulations, so you don’t have to worry about compliance issues.

Stape implementation requires careful setup of server-side containers, domain configuration, and integration with existing tracking infrastructure for optimal performance and data accuracy.

Implementation process includes:

• Create and configure Stape server container and domain
• Set up server-side Google Tag Manager container
• Configure client-side to server-side data flow
• Implement tracking for key marketing platforms and events
• Test and validate data accuracy across all connected platforms
• Monitor performance and optimize for cost and reliability

Our technical tracking service includes complete Stape implementation and integration with your existing GTM and analytics setup for seamless server-side tracking.

Server-side tracking processes data on your server rather than in the user's browser, providing more accurate and privacy-compliant measurement that bypasses ad blockers and browser restrictions.

Key advantages include:

• Improved data accuracy by bypassing ad blockers and browser limitations
• Enhanced privacy compliance with GDPR, CCPA, and other regulations
• Better attribution and conversion tracking across devices
• Reduced website loading impact from tracking scripts
• Future-proof measurement against evolving privacy restrictions
• First-party data collection and enrichment capabilities

Our technical tracking service includes Stape implementation to ensure your marketing measurement remains accurate and compliant as privacy regulations evolve.