The numbers
What's the most you can pay to win a customer?
Put in your revenue, what a customer is worth and your margin. You'll get a target cost per customer for the return you want.
PacingYour current spend
- Ad spend
- £10,000
- Cost to win one
- £400
- Profit per customer
- £900
- Share of a customer's value
- 27%
Your return2.3:1
PacingUnit economics
- Marketing budget
- £80k
- Profit per customer
- £900
- Target cost to win one 3:1
- £300
New customers267
a year, at the target costThe maths
Target cost per customer
This is the most you can spend to win one customer and still hit your return goal. On LTV:CAC it's the profit from a customer divided by the ratio you pick. On ROAS it's customer value divided by the ROAS target. Win customers for less than that and the spend pays its way.
Next step
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.