The numbers
What's your break-even ROAS?
Start with ad spend and ROAS. The ruler shows break-even from your margin, and what a strong return looks like.
PacingSpend check
Plan a budget instead - Our rule of thumb. Break-even is 1 ÷ margin. Strong means the profit left after ads at least matches what you spent on them.
ROAS, then the share of a customer's value it costs.
The maths
What break-even ROAS means
Break-even ROAS is 1 divided by your margin. At 50% margin, a 2x return leaves just enough profit to pay for the ads, and nothing over. Our rule of thumb for a strong return is 2 divided by margin, about 4x at 50%: the profit left after ads at least matches what you spent on them. Below break-even, every sale the ads bring in costs more than it makes.
Next step
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.