An audit and strategy roadmap, keyword research, business email on Google Workspace with DNS set up on Cloudflare, and two Meta campaigns for the New York pop-up.
A plan and a New York pop-up for a London vintage store
About Circular Groove
Circular Groove is a vintage and pre-loved designer fashion concept store in London.
- Sector
- Vintage and pre-loved designer fashion
- Based
- London
- Sells
- Vintage and pre-loved designer clothes, bags and jewellery
What we delivered
Where it fitsThe four steps we work across, from the ad to the budget call. The lit ones are what this project covered.
- In this projectTwo Meta campaigns for the New York pop-up: one retargeting followers and 180-day profile viewers, one prospecting in New York.
- Not in this projectThe pages that turn a visit into an enquiry, a booking or an order.
- Not in this projectFollowing each lead or order back to the visit and the ad that started it.
- In this projectAn audit, keyword research and an implementation plan set the order of work.
Stack
What it runs on
The tools behind this project. Each one has its own page on how we use it and what we connect it to.
MetaReaching people who aren't searching yet, and following up the ones who left, once the website and tracking can take the visits. Conversions go in from the server.PPC
Google WorkspaceWhere our own work happens. Mail, calendar, Docs, Sheets and Chat share one login, and a new website enquiry lands in a Chat space the moment it's saved.Strategy
CloudflareSits in front of our sites and tools: DNS and caching, Workers, R2 storage, Access, Turnstile and Pages.Tech
The client
Circular Groove is a vintage and pre-loved designer fashion concept store in London, founded by Ksenia. It sells vintage and pre-loved designer clothes, bags and jewellery.
The brief
Ksenia asked for a plan for the online side of her founder-led store, and for paid ads around a New York pop-up.
What we did
From February to April 2026 we ran a digital and brand audit. The strategy and an implementation plan were delivered in March, and the project closed in April.
In March 2026 we ran keyword research on niche designer and vintage search terms.
In April 2026 we moved the business email to Google Workspace with its history synced, and set up the domain's DNS on Cloudflare. The final switch was planned outside business hours to protect the mailboxes.
Two Meta campaigns launched on 15 April 2026, ahead of the New York pop-up (16 to 22 April). One retargeted Instagram followers and 180-day profile viewers to drive post engagement. The other was a prospecting campaign aimed at New York, with a website lookalike audience.
The stack
Meta for the two pop-up campaigns, Google Workspace for business email and Cloudflare for DNS on circulargroove.co.uk.
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Next step
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.