Approach

Every business is different, so we always start with a conversation.

How we work
About

We're a small London team of marketers, and we use AI to go faster.

About us
  • Cam BowenCam BowenCo-founder
  • Ben PowerBen PowerCo-founder
  • ElectraElectra
  • MahirMahir
  • NatashaNatasha
  • RahabaRahaba
  • ZobaerZobaer
Tool · CRM and follow-up

Resend

  • Email API and SMTP
  • Sending-only subdomain
  • Free plan to start

The sending service behind our follow-up emails and our new-lead alerts. Notifuse and n8n write the message, and Resend gets it to the inbox.

Why we use it

What it's good for

  • One API, plus SMTP

    Tools that can call an API use it. Tools that only speak SMTP, like Notifuse, use the SMTP relay. Both are on every plan.

  • A free plan that goes far

    The free plan allows 3,000 emails a month and 100 a day, plenty for lead alerts and follow-ups from a small team. Pro is $20 a month for 50,000.

  • Domain checks built in

    You verify the sending domain with SPF and DKIM records before it will send from it, so inboxes can tell the mail is really yours.

Resend is the sending service for email that has to arrive the moment it's triggered. It doesn't write or schedule anything. Other tools hand it a finished email and it gets that email to the inbox.

What goes out through it

  • Follow-up emails from Notifuse. n8n triggers them and Notifuse hands them to Resend over SMTP.
  • New-lead alerts. When a lead comes in from a form on our site or a Meta lead ad, n8n saves it to the CRM, posts in our team chat, texts Ben and Cam and emails the team through Resend.
  • Chasers on Meta lead ads. If nobody has picked up one of those leads after ten minutes in business hours, a reminder marked STALE goes out.
  • n8n's own system email, such as invites.

Kept apart from marketing

Our lead alerts and follow-ups send from updates.pacing.agency, a subdomain we keep for that. Newsletters and campaigns go through SendGrid on a different one, so a campaign that gets complaints can't drag down an alert or a follow-up.

Set up properly

The sending domain is verified in Resend, so the SPF and DKIM records are in place and inboxes can check the mail really comes from us. Each job has its own API key, so we can switch one off without touching the others.

Where it fits

It's one part of the setup.

If another part is broken, this one wastes money.

What's a customer worth?

  1. 1

    Website

    Pages that turn visitors into enquiries/sales.

    Websites
  2. 2

    Tracking

    Shows which ads and pages bring customers, not just clicks.

    Tracking
  3. 3

    CRM and follow-up

    Every enquiry saved, with where it came from, and followed up.

    CRM and email
  4. 4

    Ads

    Spend more once the website and tracking work.

    Paid media

Need a tool that doesn't exist yet? We'll build it.

Where next

Start with your numbers.

We'll tell you which tools you need and which connections are missing.

Next step

Bring your numbers.

We'll tell you if the spend makes sense.

  1. A 15-minute callYour goals, your challenges, and whether we're the right fit.
  2. A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
  3. A concrete planAds, a custom build or both, as a one-off project or ongoing.
15 minutes · No pitch deck · A straight answer