SendGrid
- Marketing email
- Sends via Notifuse
- DKIM signed
The delivery service for our marketing email. We build the campaign in Notifuse, and SendGrid sends it from the company address, or from Ben or Cam.
- 3sender identities
- 10marketing templates in Notifuse
- 1service it belongs to
- 3tools it connects to
What it does well
Company, Ben or Cam
Pick who a campaign comes from: the company no-reply address, or Ben or Cam by name.
Kept apart from follow-ups
Campaigns go through SendGrid and follow-ups go through Resend, so one can't hurt the other.
Signed and checked
DKIM is set up in our DNS and DMARC is on reject, so inboxes can tell it's really us.
Plugged into Notifuse
You work in Notifuse, and SendGrid does the sending in the background over SMTP.
Ready-made templates
Ten marketing templates sit in Notifuse, and SendGrid delivers whichever one we pick.
Not locked in
Notifuse also works with Amazon SES, Postmark, Mailgun and plain SMTP, so we can swap the sender without redoing the emails.
SendGrid delivers our marketing email. It doesn't write anything: we build and schedule each campaign in Notifuse, and Notifuse hands every message to SendGrid to send.
Who it sends as
- Pacing Agency, from a no-reply address on emails.pacing.agency
- Ben, from his own pacing.agency address
- Cam, from his own pacing.agency address
We pick the sender for each campaign, so a newsletter can come from a person instead of a no-reply address.
Kept apart from follow-ups
Follow-ups after a form or a missed call go through Resend, from their own subdomain. Marketing goes through SendGrid. If a campaign gets complaints, it can't drag down whether a booking email lands.
Signed so inboxes can check it
The DKIM records in our DNS point at SendGrid, and our DMARC policy is set to reject. Inboxes that check DMARC will turn away mail faking our address, and our own campaigns pass.
What we connect it to
SendGrid delivers what you give it. A list people didn't sign up for will still end up in spam.
It's one part of the setup.
If another part is broken, this one wastes money.
What's a customer worth?
- 1
- 2
- 3
- 4
Services that use it
We don't sell it on its own. Each of these services uses it alongside the rest of your setup.
Start with your numbers.
We'll tell you which tools you need and which connections are missing.
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.