Adobe Photoshop
- Pixel-level image editing
- Product image templates
- Used alongside Figma
For the image jobs a layout tool can't do: retouching, cut-outs and product image templates that every picture has to match.
- 6images per product in a template we built
- 3stages in the compression pipeline behind it
- 4output formats in our own compressor: JPEG, PNG, WebP and AVIF
What Photoshop does well
Layers and masks
Every edit sits on its own layer, so you can undo, tweak or hide it later without touching the original photo.
Clean cut-outs
Selection and masking tools separate a product from its background, edges and shadows included.
Templates that repeat
Smart objects and layer groups let one file become a whole set of matching product images.
Batch actions
Record a set of steps once, then run them over a folder of images.
Camera RAW
Open and adjust RAW files from a camera, then bring them in as a normal image.
Generative Fill
Add to or remove from an image with a text prompt. It uses monthly generative credits, and the number depends on the plan.
Most of our design happens in Figma. We open Photoshop when the job is the image itself, not the layout around it.
A product image template
We've built a Photoshop template for product photos: six images per product, laid out the same way every time. It comes with fixed export names and a three-stage compression pipeline, so every product ends up with the same set of files, named the same way.
What it's for
- Retouching. Fixing a client's photo without redoing the shoot.
- Cut-outs. Separating a product from its background so it sits cleanly on a page or an ad.
- Compositing. Combining images when one photo can't do the job alone.
Before an image goes on a page
We export it at the size the layout needs and compress it, because heavy images are one of the most common reasons a page loads slowly. For bulk jobs we use our own image compressor, which converts a folder of images to JPEG, PNG, WebP or AVIF and resizes them in one go.
What we connect it to
A great image won't help if the page loads slowly. Photoshop makes the picture; compressing it and checking the page is a separate step.
Services that use it
We don't sell it on its own. Each of these services uses it alongside the rest of your setup.
- Place in the loop: AdsContent & SEOContent and SEO that get you found on Google by people already looking for what you do.Related tools: Google Search Console, Google Analytics 4 (GA4), Google, WebflowHow it fits
- Place in the loop: AdsPaid MarketingGoogle, Meta and LinkedIn ads, run end to end and judged on the customers they bring in, not the clicks.Related tools: Google Ads, Meta, LinkedIn, Google Tag Manager (GTM)How it fits
What Adobe Photoshop is
Photoshop edits images pixel by pixel. It works in layers and masks, so you can retouch, cut out, composite and colour-correct without damaging the original. It opens camera RAW files, and it's the format designers and photographers hand files over in.
Why it matters for marketing. Figma is better for page and ad layouts. Photoshop is for the picture itself: a product photo that needs a clean cut-out, a hero image that needs fixing, or a set of images that all have to match. Adobe sells it as a subscription: Photoshop Single App, the Photography plan, or Creative Cloud Pro.
Questions about Adobe Photoshop
Straight answers on how we work, what it costs and what to expect. If yours isn't here, just ask.
Still have questions?
Talk to usWhat are the key Photoshop features that marketing teams should master?
Five cover much of the marketing work: layers and masks, selection tools for cut-outs, smart objects, batch actions, and export settings. Camera RAW and Generative Fill are useful extras.
What types of marketing projects require Adobe Photoshop over other design tools?
Jobs where the picture itself needs work: retouching a photo, cutting a product out of its background, combining images, and making a template for a set of matching product images. For layouts, we use Figma.
What types of content do you create?
In house we do copywriting and design. For photography and video production we bring in freelance photographers and crews and manage the shoot. We pick the type by your goals and your audience, and write it for the reader first.
How does Adobe Photoshop pricing work and is it worth the investment?
Photoshop is a monthly subscription from Adobe, sold alone, with Lightroom in the Photography plan, or inside Creative Cloud Pro. At the time of writing (21 October 2026), Adobe's UK page lists Photoshop at £21.98 a month including VAT on an annual plan billed monthly, but prices and offers change, so check Adobe's plans page.
It's worth it if you have image jobs a layout tool can't do. If you only crop and resize, a free editor is enough.
What are the performance and system requirements for running Photoshop efficiently?
Check Adobe's current system requirements for your operating system before you subscribe, because they change with each release. In practice, large files need plenty of memory and a fast drive.
How do you integrate Adobe Photoshop into modern marketing workflows?
Photoshop is where an image gets prepared. We design the page or ad layout in Figma, then export the image at the size the layout needs and compress it before it goes on a page or into an ad.
For one shop we built a Photoshop template for its product photos, with fixed export names and a three-stage compression pipeline.
How does Adobe Photoshop compare to Figma for design work?
They do different jobs. Figma is for layouts: pages, ads, components and feedback from your team. Photoshop is for the image itself: retouching, cut-outs and compositing.
Our design work happens in Figma, and we've used Photoshop for the picture itself, in the product image template we built for a shop.
How do you maintain brand consistency when using Photoshop across marketing campaigns?
Use a template and keep the settings the same. One file with set sizes, layer groups and export names means images come out matching.
For one shop we built a product-photo template with fixed export names, so every product gets the same set of files.
How do you develop creative assets for paid ads?
We start from your brand, your audience and what your competitors' ads say, then write the messages and make versions for each platform, such as Google, Meta and LinkedIn. We use our ad studio to render ads from a brief in your brand, and a person on our team reviews every ad before it goes live.
Once ads are running, we compare the versions and replace the ones that tire.
Why is Adobe Photoshop still the industry standard for professional image editing?
Because designers, photographers and printers commonly work in it, so files move between people without trouble. It's also very deep for editing a single image: layers, masks, camera RAW and colour control.
We've used it for a product image template, and we do our layout design in Figma.
Start with your numbers.
We'll tell you which tools you need and which connections are missing.
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.