What types of content do you create?
In house we do copywriting and design. For photography and video production we bring in freelance photographers and crews and manage the shoot. We pick the type by your goals and your audience, and write it for the reader first.
What we make ourselves
- Copywriting. Website pages, blog posts, FAQs, ad copy and emails, written in plain English.
- Design. Page layouts, drawn in Figma, and ad statics, made in our ad studio.
What we bring in freelancers for
For photography and for video and ad production, we bring in freelance photographers, videographers and crews, and manage the shoot for you.
How we choose
We start with your goal and who you're talking to, then pick the format that fits. A service page, a guide and a short video do different jobs.
Written for search and for people
Good SEO content answers what someone really asked. We write for the reader first, then check the headings, titles and links so search engines can find it.
AI in the process
We use AI for research and summaries, and sometimes for drafts. A person checks every piece before it's published.
See our Content and SEO service.
The tools in this answer
Google GeminiGemini is the AI inside some of the tools we host on Google Cloud. We're also testing it for ad images, and it takes notes on some calls.Content
FigmaWhere we draw the layout and agree it with you before anything is built. Websites, landing pages and ad statics all start in the file.Content
Adobe PhotoshopFor the image jobs a layout tool can't do: retouching, cut-outs and product image templates that every picture has to match.Content
Also worth asking
Other answers about the same tools.
What is content and SEO, and why does it matter?
Content is everything your audience reads, watches or listens to. SEO makes it easy to find when someone searches, on Google and other search engines. Together they bring in people who are already looking for what you do.
How do you develop a content strategy for my business?
We start with who you need to reach and which searches matter, using your Search Console data first. Then we line up the content you already have against the customer's journey, mark the gaps and put the pieces that matter most into a content calendar. After that it's writing and checking what earns clicks and enquiries.
How do you optimise content for search engines?
We make each page answer the search as fully as it can, and link to the expert where we aren't one. Then we get the basics right (keywords, titles, headings, internal links) and check in Search Console what the page actually appears for. Underneath it all, we write for the reader.
What makes Pacing.Agency’s approach to content and SEO different?
We start with who you're trying to reach, using what Search Console and GA4 already show about your visitors, plus what you know about your market. We write for the reader first, then check Search Console and GA4 to see what's working.
How do you use Google Gemini in your work?
We use Gemini in a few places, mostly inside tools we host, and a person checks the result each time:
- Summaries of one visitor's trail in our client journey analysers.
- An optional step in the TechStack Analyser that checks detections and writes company summaries (switched off in the deployed version).
- Notes on some calls in Google Meet.
On one client's website, a person on their team has also made hero images with it by hand in the Gemini app. We're piloting its image model in our own ad studio.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.