How do you use Figma's AI features for faster design workflows?
We've used Figma Make to draft branded ad statics from a prompt and a brand pack, then finished the frames by hand. Since October our ad studio renders ads from a brief instead, and Figma is for extra versions and edits. The other AI route is Figma's MCP server, which lets an AI coding tool read a design file, and we can connect it to ours. A person checks anything AI drafts against the brand and the brief.
Where AI helps
We've used two Figma AI routes, and both start from a human brief.
Figma Make for branded statics
The earlier route was to gather a brand pack (colours, type, logos, example ads), write a prompt for the ad concept and let Figma Make draft frames. Then we refined them in Figma, checked them against the brand and fixed anything off.
Since October our ad studio renders ads from a brief instead, and Figma is for extra versions and edits.
Figma's MCP server for builds
The MCP server hands a coding tool a file's layout, components and variables. We can connect it to our coding tools, such as Claude Code and Cursor.
What stays human
Layout decisions and brand checks, with your sign-off if you want it. AI drafts. We decide.
Also worth asking
Other answers about the same tools.
How do you integrate Adobe Photoshop into modern marketing workflows?
Photoshop is where an image gets prepared. We design the page or ad layout in Figma, then export the image at the size the layout needs and compress it before it goes on a page or into an ad.
For one shop we built a Photoshop template for its product photos, with fixed export names and a three-stage compression pipeline.
How does Adobe Photoshop compare to Figma for design work?
They do different jobs. Figma is for layouts: pages, ads, components and feedback from your team. Photoshop is for the image itself: retouching, cut-outs and compositing.
Our design work happens in Figma, and we've used Photoshop for the picture itself, in the product image template we built for a shop.
How do you integrate Figma with other marketing and development tools?
Figma sits at the start of a build. We agree the layout in the file with you, then it's built on the platform that suits the site: Webflow, or code when a site needs it.
Figma also has an MCP server that lets an AI coding tool read a file's layout, components and variables. We can connect it to our coding tools.
How do you use FigJam for marketing strategy and brainstorming sessions?
FigJam is Figma's online whiteboard. It's handy for mapping a customer journey or sketching a campaign with a group, because everyone can add notes to the same board at once.
Our own design work happens in Figma files rather than FigJam boards, so we don't run FigJam as a service. Tell us if your team already uses it and we'll work with your boards.
What does Figma cost and which plan should you choose?
Figma has a free Starter plan, then paid Professional, Organization and Enterprise plans billed per seat. Seats come in three kinds: Full (design), Dev and Collab. At the time of writing (21 October 2026), a Full seat is $16 a month on Professional and $55 on Organization. Figma's page didn't state Professional's billing period, so check figma.com/pricing.
When we design for you, we work in our own workspace and add you to the file to comment on it. If your team keeps editing afterwards, the seat you need depends on what each person does.
Still have questions?Talk to us
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- A concrete planAds, a custom build or both, as a one-off project or ongoing.