How does Figma improve collaboration between designers and developers?
Everyone works from the same file. You comment on the layout, we reply in the file and talk it through on a call, and the build starts once you've agreed it. Comments sit on the part of the design they're about, so feedback doesn't get lost in email. That's how our website design and development service runs. Figma's MCP server can pass the layout, components and variables on to an AI coding tool, and we can connect it to ours.
One file, one version
Design feedback gets messy when it lives in email threads and screenshots. In Figma, the file is the single version: comments are attached to the layout and everyone sees the same thing. Clients and freelancers are added to the file they need.
On a Pacing project
- We share page designs in the file.
- You comment, and we walk through the file on a call.
- The build starts once the layout's agreed, in Webflow or in code, whichever suits the site.
Prototypes
We've shown homepage concepts as an interactive prototype with motion and video, so the decision is made on how it moves, not only how it looks.
Also worth asking
Other answers about the same tools.
How do you integrate Adobe Photoshop into modern marketing workflows?
Photoshop is where an image gets prepared. We design the page or ad layout in Figma, then export the image at the size the layout needs and compress it before it goes on a page or into an ad.
For one shop we built a Photoshop template for its product photos, with fixed export names and a three-stage compression pipeline.
How does Adobe Photoshop compare to Figma for design work?
They do different jobs. Figma is for layouts: pages, ads, components and feedback from your team. Photoshop is for the image itself: retouching, cut-outs and compositing.
Our design work happens in Figma, and we've used Photoshop for the picture itself, in the product image template we built for a shop.
How do you integrate Figma with other marketing and development tools?
Figma sits at the start of a build. We agree the layout in the file with you, then it's built on the platform that suits the site: Webflow, or code when a site needs it.
Figma also has an MCP server that lets an AI coding tool read a file's layout, components and variables. We can connect it to our coding tools.
How do you use FigJam for marketing strategy and brainstorming sessions?
FigJam is Figma's online whiteboard. It's handy for mapping a customer journey or sketching a campaign with a group, because everyone can add notes to the same board at once.
Our own design work happens in Figma files rather than FigJam boards, so we don't run FigJam as a service. Tell us if your team already uses it and we'll work with your boards.
What does Figma cost and which plan should you choose?
Figma has a free Starter plan, then paid Professional, Organization and Enterprise plans billed per seat. Seats come in three kinds: Full (design), Dev and Collab. At the time of writing (21 October 2026), a Full seat is $16 a month on Professional and $55 on Organization. Figma's page didn't state Professional's billing period, so check figma.com/pricing.
When we design for you, we work in our own workspace and add you to the file to comment on it. If your team keeps editing afterwards, the seat you need depends on what each person does.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.