Do you use Google Gemini for coding?
Not as our main tool. Claude Code writes and changes our code, with pull requests reviewed before they merge. Gemini is the AI inside some tools we host, such as the TechStack Analyser (an optional step, switched off in the deployed version) and our journey analysers. We haven't run a like-for-like coding test against ChatGPT, so we won't tell you one is better.
Which AI writes our code
Claude Code writes and changes our code. It works on a branch and opens a pull request, and a person reads it before it merges.
Where Gemini fits
Gemini is built into a few tools we host. In the TechStack Analyser it's an optional step that checks borderline detections (switched off in the deployed version), and in the client journey analysers it summarises one visitor's stored trail.
What we haven't tested
We haven't run a head-to-head coding comparison with ChatGPT, so we don't claim a winner. Our Gemini page shows what we do use it for.
Also worth asking
Other answers about the same tools.
What is content and SEO, and why does it matter?
Content is everything your audience reads, watches or listens to. SEO makes it easy to find when someone searches, on Google and other search engines. Together they bring in people who are already looking for what you do.
How do you develop a content strategy for my business?
We start with who you need to reach and which searches matter, using your Search Console data first. Then we line up the content you already have against the customer's journey, mark the gaps and put the pieces that matter most into a content calendar. After that it's writing and checking what earns clicks and enquiries.
How do you optimise content for search engines?
We make each page answer the search as fully as it can, and link to the expert where we aren't one. Then we get the basics right (keywords, titles, headings, internal links) and check in Search Console what the page actually appears for. Underneath it all, we write for the reader.
What makes Pacing.Agency’s approach to content and SEO different?
We start with who you're trying to reach, using what Search Console and GA4 already show about your visitors, plus what you know about your market. We write for the reader first, then check Search Console and GA4 to see what's working.
How do you use Google Gemini in your work?
We use Gemini in a few places, mostly inside tools we host, and a person checks the result each time:
- Summaries of one visitor's trail in our client journey analysers.
- An optional step in the TechStack Analyser that checks detections and writes company summaries (switched off in the deployed version).
- Notes on some calls in Google Meet.
On one client's website, a person on their team has also made hero images with it by hand in the Gemini app. We're piloting its image model in our own ad studio.
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